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PDF :數位製程與數位出版. PDF: Building a PDF Workflow. 引用: Anne Nickinello, Network World, Inc. Why PDF?. New publishing system - opportunity for change Improve workflow Move towards a completely digital workflow. Where is PDF Used?. Editorial Classified Advertisements.

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Pdf

PDF:數位製程與數位出版


Pdf building a pdf workflow

PDF: Building a PDF Workflow

引用:Anne Nickinello, Network World, Inc.


Why pdf

Why PDF?

  • New publishing system - opportunityfor change

  • Improve workflow

  • Move towards a completely digital workflow


Where is pdf used

Where is PDF Used?

  • Editorial

  • Classified

  • Advertisements

Note: Y-T-D over 1,500 PDF files have been sent to the printer with a 99.3% success rate.


Editorial pdf workflow

Editorial - PDF Workflow

  • Pagination (PC)- OpenPages - Publishing System- Microsoft Word 97, 2000, XP- Quark Xpress 3.32, 4.0, 5.0

  • Graphics (MAC)- Freehand 8.0 - saved as Quark EPS- Photoshop 4.0 - saved as MS DOS.TIF


Diagram of network switched 10 100mbps tcp ip

Diagram of Network Switched 10/100mbps - TCP/IP

Printers

B/W & Color

10 mbps

Client - PC

Internet

10/100 mbps

File/PrintServer

T-1

100 mbps

T-1

Pagination - PC

Firewall

Switch

10 mbps

100mbps

100mbps

Printer

Gigabyte Express & Acrobat Distiller

GraphicsPower MACs

Publishing SystemServers - NT 4.0

ClassifiedPower MACs


Pdf

FinalPage

Postscript FilePrinted

Postscript DistilledPDF Created

Log File Checked

in Note Pad

Editorial PDF Workflow

Soft Proof PDF File - Reader

PDF Draggedto “Send” Folder

PDF Sent viaGigabyte Express

Fax Sent

to Printer

Output

Confirm ReceivedFiles at Printer


Classified pdf workflow

Classified - PDF Workflow

  • 75% Digital files received from advertisers

  • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw

  • ALL DIGITAL ADS ARE PREFLIGHTED

  • Final Pagination - Quark Xpress (MAC)

  • PDF created on MAC platform


Advertising pdf workflow

Advertising - PDF Workflow

  • House and trade advertisements

  • Applications accepted (MAC & PC):Quark Xpress, Pagemaker, Freehand, Illustrator, Photoshop, Corel Draw

  • ALL DIGITAL ADS ARE PREFLIGHTED

  • PDF created on MAC platform


Pdf workflow

PDF Workflow

  • Receive Native Files (Quark, Photoshop, Illustrator, Etc.) and Scans from Client

  • Process Hi Res Scans w/Retouching & Color Correx & Preflight Client Files

    • Utilizing PreFlight Pro and Manual Check

  • Output Analog or Approval Patch Color Proofs


Pdf workflow cont

PDF Workflow (Cont.)

  • Review Patch Proofs Internally

  • Send out color patch proofs for client OK

  • Patch is returned and corrected if needed, if not, scans are submitted for assembly with files

  • Job is assembled in Native applications


Pdf workflow cont1

PDF Workflow (Cont.)

  • Files are trapped in Illustrator or Trapwise and placed within Quark for completion

    • Traps must be set as Overprint and Knockout due to Postscript’s inability to hold trap information

  • Generate PS File and then Distill into PDF using Publication or CTP Specifications

  • Preview, verify, and printout PDF file to an Epson Color Print for hardcopy compare to client laser


Pdf workflow cont2

PDF Workflow (Cont.)

  • Email or FTP PDF file to client for “soft proof” approval or changes

  • If client has corrections, they are annotated using Acrobat 4.0’s verbal and written capabilities

  • Annotated file given to Mac Dept for processing of changes, without the need of Production translation


Pdf workflow cont3

PDF Workflow (Cont.)

  • Mac / Retouching Operator can view annotated file on screen while making alterations to Native file

  • Process repeats itself with resubmission of PDF file to client for approval

  • After approval of PDF file, file is sent to imaging of High End Digital proof (Kodak Approval) or film and Matchprint proof


Pdf workflow cont4

PDF Workflow (Cont.)

  • Proofs and/or film is quality checked using Quality Checklist, which includes, but not limited to:

    • Trapping

    • Line Screen

    • Image Quality

    • Font Integrity

    • Trim / Bleed Sizes

    • Color Break

    • Corrections Properly Made


Pdf workflow cont5

PDF Workflow (Cont.)

  • If proofs pass Quality Check, they are sent to client for final approval

  • If changes are necessary, they are made and process is repeated until final approval is achieved

  • After final approval, PDF file is “post flighted” to verify file integrity and printer/publisher specs, film is Quality checked for the same


Pdf workflow cont6

PDF Workflow (Cont.)

  • Once PDF file and film is verified, film is shipped or files are transmitted via AP AdSend, FTP, Email, Media Download

  • After shipping, native files, final PDF file and any interim annotated files are archived for future reference and use


Pdf timings

PDF Timings

Average Page

PS: 1.5mb

PDF: 487k

Create: 30sec

Transfer: 4sec

Page 1

PS: 10.8mb

PDF: 2mb

Create: 3:15min

Transfer: 20sec

Power Cover

PS: 66.6mb

PDF: 8.4mb

Create: 18:30min

Transfer: 1:30min

Classified (MAC)

PS: 36mb

PDF: 4.6mb

Create: 8min

Transfer: 2min

Note: Average throughput to printer via Gigabyte Express = 5.4 mb per minute


Pdf benefits

PDF Benefits

  • Improved Productivity

  • Consistency

  • Quality

  • Reduced Production Costs


Workflow benefits

Workflow Benefits

  • No loss in quality since we are still utilizing Hi Res images and conventional logic in planning projects for image quality and trapping needs

  • Reduction in Time, Materials, & Delivery costs needed to produce projects, resulting in lower costs and generating higher profit

  • Quicker Approval / Turnaround Times


Workflow benefits cont

Workflow Benefits (Cont.)

  • There is no more liability than a conventional workflow as long as you still integrate the necessary steps to check trapping, image quality, content, and file integrity as you would normally

  • Makes client internal routing of proofs easier and faster when used as a “soft proofing” method


Pdf file benefits

PDF File Benefits

  • Security Features

  • Single File Embedded Construction

  • Visual Check Capability

  • Small File Format

  • Cross Platform Capable

  • No Need for Native Applications (Quark, Illustrator, Etc.)


Pdf file benefits cont

PDF File Benefits (Cont.)

  • Delivery of ads, direct mail projects with numerous versions, and 100+ Page Catalogs to various printers w/100% success vs. PostScript delivery w/approximately 80% success rate

  • 100+ Page Catalog delivered in FAT PostScript exceeded 8 GB of information vs PDF format w/High Quality/Low Compression Settings reduced size to roughly 3.5 GB


Pdf file benefits cont1

PDF File Benefits (Cont.)

  • Reduced file size allows for flexible delivery options

  • Considerably easier to generate and verify a clean PDF file over PS Files, reducing down time, eliminating wasted materials, meeting tight schedules

  • Clean interpreted PDF format provides faster digital proofing cycle and imaging of plates


The economics of cross media publishing

The Economics of Cross-Media Publishing

引用自:Cimarron Buser, Texterity, Inc.


Cross media vs e book

Cross-Media vs. E-Book

  • Cross-Media publishing is an “old” problem

    • Various printed versions, sizes, on-line databases, translated versions

  • “E-Book” = another cross-media challenge

    • Hardware-specific - Dedicated ‘reading experience’

    • Software - Cross-platform (but mostly Window PC)

    • “Wrappers” - DRM-enabled files

    • Multi-Function Devices - PDAs, cellular, hybrids

    • Websites with HTML or Applet driven content


The e book landscape

Hardware “Readers”

“E-Book Devices”

Rocket*, Softbook*, goReader, hiebook

“Tablets”

Qubit, MS Tablet PC

“Electronic Ink” (E Ink)

Software “Readers”

Distribution independent

Adobe eBook Reader, MS Reader, MobiPocket

Distribution-specific

eBrary, netLibrary, Questia, Peanut, Franklin, ION

The E-Book Landscape

DRM “Wrappers”

  • Sealed Media, ContentGuard

Multi-function devices

  • Franklin, Palm, Pocket PCs

  • Cellular (WAP, VoiceXML)

* Acquired by Gemstar, aka REB-1100 and REB-1200


Value of cross media workflow

Value of Cross Media Workflow

ROI for cross-media workflow increases with:

  • Complexity

    • benefit from structured markup

  • Reusability

    • re-issued editions, “most” content remains the same

  • Number of Versions

    • study guides, single chapters, sample books, other “slices”

  • Number of Formats

    • print, database, eBook, web, wireless


Complexity reusability

Complexity & Reusability

Textbooks

Specialized

High

Medical

Legal

Complexity

Higher ROI

Reference

Novels

Low

Low

High

Content Reusability


Formats and versions

Formats and Versions

All ebook formats

Multiple

Individual Chapters

2-3 ebook formats

Web version

Versions

Study Guides

Higher ROI

XML database

Single

Single Book

Print Only

Multi-Channel

Formats


Cross media requirements

Cross-Media Requirements

Case Study

  • Publisher needs to “co-publish” electronic editions (eBooks) and print book

    • Marketing & promotional leverage

    • Ability to offer ‘sneak previews’ in electronic version

    • All “Retail ready” formats available simultaneously

  • eBook Production must integrate with existing “print” workflow

    • Consistently high quality to reduce proofing

    • Fast turnaround to hit print ‘Marketing Window’

    • Complete system status available in real-time

    • Affordable total cost (internal and external)


Initial workflow for ebooks

Initial Workflow for eBooks

Case Study

Publisher updates

front matter

Vendor creates single-use OEB and LIT

Publisher proofs pages, makes changes

Vendor correct/resend to Publisher

File

Hubs

Clean Up

ManualConvert

Proof

Update

1 week

6-8 weeks

1-3 weeks

2-4 weeks

Vendor and Publisher upload content and metadata to file hubs

Results with Old Workflow:(1) No ability to co-publish with print edition

(2) Elapsed Time of 10 to 16 weeks

(3) Internal proofing costs extremely high


Updated workflow to increase roi

Updated Workflow to increase ROI

Case Study

Publisher updates

front matter

Vendor creates multi-use OEB and LIT

Publisher inspects, minor changes

Vendor corrects and creates all eBook outputs

Amazonbn.com

Gemstar

Overdrive

Palm

Reciprocal

::

Clean Up

FinalConvert

Proof

Update

1 week

5-8 days

1-2 days

3-5 days

Vendor uploads all content and metadata to file hubs

Results after New Workflow:(1) Co-publish electronic and print edition

(2) Elapsed Time of 3-4 weeks

(3) Cost effective / leverage marketing budget


Cross media workflow steps

Cross Media Workflow Steps

COLLECTION

CREATION

DELIVERY

CONVERSION

PDF to OeB

  • File Collection

  • Convert MS Word or Quark to PDF(if required)

  • Log PDF file and meta-data into trackingdatabase

  • Send acknowledge-ment

QualityControl

  • Create eBook

  • Microsoft Reader

  • Palm

  • Gemstar Rocket eBook Softbook

  • Adobe eBook

  • MobiPocket

  • OeB, HTML, XML

  • Sample Books

  • To File Hubs

  • Amazon

  • Barnes & Noble

  • Palm/peanutpress

  • Lightning Source

  • netLibrary

  • Reciprocal

  • Softbook/Rocket

  • Franklin

  • Yahoo!

  • Pre-process

  • Evaluation

  • Segment frontand back matter

  • Zone tables, lineart and TOC forextraction

  • Set columnpreferences

  • Post-ProcessNormalization

  • Verify sucessfulprocessing

  • Normalize OeBmarkup and CSSclass usage

TextCafeConversion

  • Structure

  • Confirm hyphenation

  • Check page breaks

  • Identify head levels

  • Prepare file for noteand index linking

  • Validate OeB

  • Verify TOC links

  • Style

  • Add feature markup(poetry, code,extracts, etc.)

  • Adapt print stylesto eBook formats

  • RIGHTS CHECK

  • Basic eBook rights

  • Cover art for eBook

  • Illustrations

  • Promotional chapter extracts (web, eBook)


E book examples

E-Book Examples

“High End” eBooks capable of rich markup:

  • Gemstar REB-1200 (aka Softbook)

    • Dedicated reader, Gemstar is the distributor

  • Microsoft Reader (“LIT” format)

    • Designed for Windows and PocketPC

    • Version ‘burned’ into into PocketPC O/S

  • Adobe eBook Reader

    • New 2.1 version with lending, security, and Macintosh version

    • Not available on PDAs, no reflowable text


E book examples1

E-Book Examples

“Low end” eBooks with simpler markup:

  • Gemstar REB-1100 (aka Rocket eBook)

    • Dedicated reader, Gemstar distributor, can load own files

  • Palm Reader (peanutpress.com)

    • Designed for Palm, can work on PocketPC

    • Shipping with new Palm m500 and m505 handhelds

  • Mobipocket

    • Designed for numerous handheld devices

    • Adopted by Franklin eBookMan


Gemstar reb 1200

Gemstar REB 1200

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as Softbook 200/250e

  • Full screen VGA

    • 480x640 / 16-bits

  • 3 resizable fonts (serif, sans-serif, mono)

  • OEB compliant

    • CSS support + extensions for OEB “header” and “footer”


Microsoft reader

Microsoft Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Latest Versions

    • Newest: 1.51 for Europe

    • English for PC: 1.5

    • PocketPC OS: 1.0

  • 3 resizable fonts (serif, sans, mono)

  • OEB compliant

    • CSS support + extensions

  • For PC: “pagelets”, basic tables, enhanced security


Adobe ebook reader

Adobe eBook Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Latest Version

    • 2.1 for PC, Macintosh

  • All fonts in document supported

  • Zoom feature

    • no text reflow (yet)

  • Updated DRM:

    • lend (via infrared)

    • PC stamping


Gemstar reb 1100

Gemstar REB 1100

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as Rocket eBook

  • Single-bit images

  • One font

    • ‘small’ and ‘large’

  • HTML compliant

    • non-standard subset, no style sheet support

  • Allows users to load their own files


Palm reader

Palm Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • Also known as “Peanut Press” reader

    • For Palm Handheld, Handspring Visor, or any other Palm OS

  • 8-bit B&W or color

  • One font: two sizes

  • Proprietary (non-OEB) load format


Mobipocket reader

Mobipocket Reader

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

  • PDAs - PalmOS, Pocket PC, Franklin eBookman, Epoc32

  • 8-bit B&W or color

  • Several fonts/sizes (based on device)

  • OEB (simplified) with CSS support


Image support

Image support

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (16-bit color)MS Reader (original) Adobe eBook (original)


Image support1

Image support

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (monochrome)Palm OS (small/8 bits) MobiPocket (small/8 bits)


Layout options

Layout Options

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (OEB styled)MS Reader (OEB styled) Abobe eBook (original)


Layout options1

Layout Options

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (simplified)Palm OS (big/small/bold) MobiPocket (on eBookMan)


Interior page

Interior Page

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1200 (OEB styled)MS Reader (OEB styled) Abobe eBook (original)


Interior page1

Interior Page

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (simplified)Palm III (Peanut format) MobiPocket (on eBookMan)


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