IKM. Hybrid Approach for the 360⁰ View Attracting the Best Global Workforce (Case Study). Prepared for :GOR 2010 Conference Prepared by : Lumina Business Solutions Ltd.(UK) and IKM (Germany) May 2010. IKM. What does this mean to you?. IKM. Maybe…?.
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Hybrid Approach for the 360⁰ ViewAttracting the Best Global Workforce (Case Study)
Prepared for :GOR 2010 Conference
Prepared by : Lumina Business Solutions Ltd.(UK)
and IKM (Germany)
Rolls-Royce is a world-leading provider of
power systems and services for use on land, sea and air,
with a strong global position
in civil aerospace, defence aerospace, marine and energy.
Employment Value Proposition (EVP)
in co-operation with Brand Learning Consultancy
Find Common Denominators
Identify EVP Options
Check motivation, credibility, differentiation
Finalise EVP content
Online Bulletin Boards
CATI Quant Phone Interviews
Separated Boards by..
Consecutively: Project Managers could monitor and adjust/ add/ adapt/ explore
“I would feel very intimidated and reluctant to speak my mind face to face with other colleagues, even if I didn't know them“
“It allowed time to think about a question before responding. I've also enjoyed reading the varying opinions of others“
“I think this was an excellent forum to illicit honest, straight forward feedback that you may not otherwise get in a live environment“
“This forum has given all participants an equal opportunity to present their views without fear of being challenged or ridiculed“
“Overall this forum was very convenient, especially with erratic schedules“
full 360°viewpoint to assure all audiences will be addressed by resultant decisions
Tel : +49-89-90468300
Email : [email protected]
Web : www.ikmarketing.de
Julia Gartside-SpinkLumina Business Solutions Tel: +44 (0) 1629 640 103email: [email protected]: www.lumina-solns.com
85551 Kirchheim (Munich)
Field House, Moor RoadGreat LongstoneDerbyshire DE45 1UA