Hybrid approach for the 360 view attracting the best global workforce case study
This presentation is the property of its rightful owner.
Sponsored Links
1 / 23

Hybrid Approach for the 360⁰ View Attracting the Best Global Workforce (Case Study) PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on
  • Presentation posted in: General

IKM. Hybrid Approach for the 360⁰ View Attracting the Best Global Workforce (Case Study). Prepared for :GOR 2010 Conference Prepared by : Lumina Business Solutions Ltd.(UK) and IKM (Germany) May 2010. IKM. What does this mean to you?. IKM. Maybe…?.

Download Presentation

Hybrid Approach for the 360⁰ View Attracting the Best Global Workforce (Case Study)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Hybrid approach for the 360 view attracting the best global workforce case study

IKM

Hybrid Approach for the 360⁰ ViewAttracting the Best Global Workforce (Case Study)

Prepared for :GOR 2010 Conference

Prepared by : Lumina Business Solutions Ltd.(UK)

and IKM (Germany)

May 2010


What does this mean to you

IKM

What does this meanto you?


Maybe

IKM

Maybe…?

Rolls-Royce Motors?


But what about rolls royce

IKM

But what about Rolls-Royce?


Rolls royce today

IKM

Rolls-Royce Today

Rolls-Royce is a world-leading provider of

power systems and services for use on land, sea and air,

with a strong global position

in civil aerospace, defence aerospace, marine and energy.


Context of the research

IKM

Context of the research

  • Ambitious growth plans

    • Must attract and retain the best work force!

  • Understand the core values and complex needs of both current and potential future employees

  • Develop a new global

    Employment Value Proposition (EVP)

    in co-operation with Brand Learning Consultancy


Scope of the research who

IKM

Scope of the research: who?

  • External:

  • Engineering graduates

  • Non-Technical graduates

  • Recruiters & Head-hunters

  • Internal:

  • Senior Managers

  • Middle Managers

  • Office Staff

  • Factory workers

  • 360° view

  • Worldwide: All continents


Scope of the research what

IKM

Scope of the research: what?

  • Internal:

  • To understand the unifying aspects that motivate current Rolls-Royce employees

  • External:

  • To understand current labour market perceptions of Rolls-Royce

  • 360° view

  • Worldwide: All stages of Rolls-Royce development


Flow of research

IKM

Flow of Research

Find Common Denominators

Identify EVP Options

Check motivation, credibility, differentiation

Finalise EVP content


Research outline hybrid approach

IKM

Research Outline: Hybrid Approach


Methodologies used

IKM

Methodologies used

  • Recruitment & Senior Managers:

  • Telephone Depth Interviews

  • web-based

Employees:

Online Bulletin Boards

Potential Candidates:

CATI Quant Phone Interviews


Cati interviews

IKM

CATI Interviews

  • Target: Potential Candidates

  • 850 graduates interviewed

    • Mix of Technical & Commercial

    • All levels seniority

    • Across 6 countries worldwide

  • Standardised questionnaire, run centrally from UK

  • Quantitative Analysis and Report

  • Results integrated into overall findings


Web based phone depths

IKM

Web-based Phone Depths

  • Target 1: Recruiters & Head-hunters

  • 12 Depth Interviews

  • Target 2: Senior Management

  • 24 Depth Interviews

    • Across mix of Business sectors

  • Both across 6 countries worldwide


Online bulletin boards

IKM

Online Bulletin Boards

Target: Employees

  • 221 participants on 11 online Bulletin Boards

  • Asynchronous online discussions with employees

    • Flexible attendance for tight schedules

    • Can attend from any location, even when travelling

    • Total anonymity guaranteed

    • No travel (research team or respondents)


Practicalities technicalities observations

IKM

PracticalitiesTechnicalitiesObservations


Bulletin boards practicalities

IKM

Bulletin Boards practicalities

Language:

  • Native language in Germany and China

  • English for Canada, USA, India, Malaysia and Singapore

    Separated Boards by..

  • Country/ language

  • Status of employee (management/ staff/ worker levels)

    Consecutively: Project Managers could monitor and adjust/ add/ adapt/ explore


Online discussions popular

IKM

Online discussions popular!

  • Anonymity permits honest responses

  • Equal opportunity for contribution, no dominance

  • 24/7 accessibility helpful

  • Interesting to hear other’s views

  • Although...time-consuming

“I would feel very intimidated and reluctant to speak my mind face to face with other colleagues, even if I didn't know them“

“It allowed time to think about a question before responding. I've also enjoyed reading the varying opinions of others“

“I think this was an excellent forum to illicit honest, straight forward feedback that you may not otherwise get in a live environment“

“This forum has given all participants an equal opportunity to present their views without fear of being challenged or ridiculed“

“Overall this forum was very convenient, especially with erratic schedules“


Web based telephone idis

IKM

Web-based Telephone IDIs

  • Head-huntersand Senior Management were

    • Interviewedbytelephone, withinternetavailable

    • Given a logintothe Forum

  • Analysis:

  • Latercodingwithinthe same platform & same codeframeas all Bulletin Boards


  • Web based interviews

    IKM

    Web-based Interviews

    • Moderator benefits:

    • In one place have

    • Guide

    • Questions

    • Notes

    • Summary

    • Transcript

    • for easy content analysis and coding

    • Respondent benefits:

    • Only tabs visible that they need to see

    • No answer mode


    Coding

    IKM

    Coding

    • Coding on the BB platform across all 11 BBs and all depth interviews

    • NOT for quantitative analysis....

      • But rather to see

        • Overview for easier comparison

        • Check whether similar topics in different countries

        • Find verbatims to support finding

        • Check if same topic = different meaning ?!?

        • Compare results from CATI, BBs and IDIs


    Output

    IKM

    Output

    • Qualitative output greatly assisted understanding the quant responses

    • Merging of findings gave the

      full 360°viewpoint to assure all audiences will be addressed by resultant decisions


    Hybrid approach for the 360 view attracting the best global workforce case study

    IKM

    Grazie

    Hindi

    Italian

    Hebrew

    Russian

    Gracias

    Thank You

    Spanish

    Arabic

    Danke

    Merci

    German

    Obrigado

    French

    English

    Portuguese

    Traditional Chinese

    Korean

    Simplified Chinese

    Thai

    Japanese


    Field house moor road great longstone derbyshire de45 1ua uk

    IKM

    Ilka KuhagenIKM

    Tel : +49-89-90468300

    Email : [email protected]

    Web : www.ikmarketing.de

    Julia Gartside-SpinkLumina Business Solutions Tel: +44 (0) 1629 640 103email: [email protected]: www.lumina-solns.com

    Ludwig-Ganghofer-Str. 33

    85551 Kirchheim (Munich)

    Germany

    Field House, Moor RoadGreat LongstoneDerbyshire DE45 1UA

    UK


  • Login