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Ride Hard ProShop “You Go Girl!”

Ride Hard ProShop “You Go Girl!”. Melanie McDonough CTO Shaylee Thar CFO Bianca Zuniga CEO. Ride Hard ProShop. How it all started . Met at the Barstow-Las Vegas race Discovered need for excellent bikes for female riders Integrated our degrees and knowledge to build company.

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Ride Hard ProShop “You Go Girl!”

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  1. Ride Hard ProShop“You Go Girl!” Melanie McDonough CTO ShayleeThar CFO Bianca Zuniga CEO

  2. Ride Hard ProShop How it all started • Met at the Barstow-Las Vegas race • Discovered need for excellent bikes for female riders • Integrated our degrees and knowledge to build company

  3. Ride Hard ProShop Business Specifics • Mission: To provide high quality custom bikes • Expanded to providing apparel, accessories, and parts • Click and Mortor business

  4. Ride Hard ProShop Business Specifics Con’t • In store products and services • Standard and custom designed bikes • (ie) DirtBlazer 750; RaceMaster 500; and RocketPower900 • High quality parts • Riding gear and accessories • Repair/maintenance services

  5. Ride Hard ProShop Business Specifics Con’t • Online products and services • Parts, apparel, accessories, view dirt bikes • “Meet Your Match” survey • “Design Your Dream Bike” • Schedule maintenance appointments • View competition photos and videos

  6. Ride Hard ProShop Marketing Strategies • Use both online and traditional • Online: Facebook, twitter, and company website • Traditional: company catalog, print ads, and PR

  7. Ride Hard ProShop E-Commerce • Two revenue models • Advertising Revenue Model • Suppliers purchase ad space • Sales Revenue Model • Selling parts, accessories, and apparel online • Next day shipping

  8. Ride Hard ProShop Customer Intimacy • Ride Hard ProShop runs a CRM • More personal, helps maintain good customer relationships • Better for small businesses like ours

  9. Ride Hard ProShop Customer Intimacy con’t • Chose Sugar Ultimate Package • Able to store and organize information easily • Mobile accessibility • Comes in 22 different languages • Optional back up, prevents loss of info • Optional cloud deployment

  10. Ride Hard ProShop Customer Intimacy con’t • Ride Hard ProShop with Sugar CRM plans • To strengthen and maintain good customer relationships • Store customer information in system • Retrieve information to predict needs or interests

  11. Ride Hard ProShop Company Website • Completed SDLC process

  12. Ride Hard ProShop Company Website • Website features • “Meet Your Match” survey • “Design You Dream Bike” • View and purchase accessories, apparel, parts • Schedule appointment • View competition photos and videos • Facebook and twitter integration

  13. Ride Hard ProShop Web 2.0 technologies • Incorporate four technologies • Dingbee (create and schedule general events) • Edistorm (brainstorming interface) • Your AM (schedule and organize appointments) • Atendy (create, schedule, manage company events) • (ie) company picnics, customer appreciation dinners etc.

  14. Ride Hard ProShop References (1988). Barstow and vegas sign. (1988). [Web Photo]. Retrieved from http://www.google.com/imgres (2011). Haze dirt bike pants purple. (2011). [Web Photo]. Retrieved from http://www.myracenumber.com/Answer-2012-Haze-Dirt-Bike-Pants-Purple-p/T450784 (2012). Barstow to lasvegas map. (2012). [Web Graphic]. Retrieved from https://maps.google.com/maps (2012). Sugarcrm. (2012). [Web Graphic]. Retrieved from http://insightoverflow.com/how-to-install-sugarcrm- community-edition-open-source/ (n.d.). Pink dirt bike. [Web Photo]. Retrieved from http://www.extrememotos.com.au/ "Atendy." HOME. N.p., n.d. Web. 06 Nov. 2012. <https://www.atendy.com/>. "Beginner's Guide: So You Want to Ride a Dirt Bike?" Beginners Guide Dirt Bike Riding, Motocross, Women Riders. N.p., n.d. Web. 19 Sept. 2012. <http://womenridersnow.com/pages/so_you_want_to_ride_a_dirt_bike.aspx>. "Dirt Rider Magazine." Dirt Rider Magazine. N.p., n.d. Web. 19 Sept. 2012. <http://www.dirtrider.com/>. Laudon, K., & Laudon, J. (2006). Management information systems managing the digital firm. (12th ed.). Upper Saddle River, New Jersey: Pearson Education, Inc. "Online Brainstorming and Planning." Edistorm. N.p., n.d. Web. 06 Nov. 2012. <http://www.edistorm.com/>. Sharathr. "SugarCRM - A Brief Overview Pros and Cons | Techyv.com." Techyv.com. N.p., n.d. Web. 30 Oct. 2012. <http://www.techyv.com/blog/sugarcrm-brief-overview>. "Sugar Ultimate CRM." SugarCRM. N.p., n.d. Web. 30 Oct. 2012. <https://store.sugarcrm.com/product/ultimate>. "Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse." Yamaha - Motorcycles, Outboards, ATVs, Snowmobiles, Boats, Scooters, WaveRunners, Generators - America's Most Diverse. N.p., n.d. Web. 19 Sept. 2012. <http://yamaha-motor.com/>. "YourAM." : Appointment Manager That Automates Your Business Appointments. N.p., n.d. Web. 06 Nov. 2012. <http://www.getyouram.com/>

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