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Division of Enrollment Management. University of Wisconsin-Madison Kauffman Seminar February 27, 2009. The Division of Enrollment Management. Office of Admissions ( new breadth, new director ) Visitor and Information Programs Parent Program Office of Student Financial Aid ( new name )

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Division of Enrollment Management

University of Wisconsin-Madison

Kauffman Seminar

February 27, 2009

The Division of Enrollment Management

  • Office of Admissions (new breadth, new director)

    • Visitor and Information Programs

    • Parent Program

  • Office of Student Financial Aid (new name)

  • Office of the Registrar

  • Integrated Student Information Services (ISIS)(added an “s”)

What is enrollment management?

  • Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)

  • Collaborating with our campus partners to ensure student success

Key divisional priorities for 2009

  • Increase access for low and middle income students (recruitment and need-based aid)

  • Implement a relationship building website

  • Implement a Common Scholarship Application

  • Launch an on-line Course Guide

  • Collaborate with others on campus to implement an enterprise imaging system

  • Broaden outreach efforts

Challenges(and how we’re responding)

  • Admissions and access (public perceptions, need-based aid, campus expectations)

  • Clarifying what enrollment management means on a decentralized campus

  • Managing increased expectations for services (or responding to creative forces beyond our control)

  • The economy

    • Finding resources to get the work done

  • Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information)

Visitor & Information Programs (VIP) mission

To provide accurate and timely information pertaining to the University of Wisconsin-Madison and surrounding community for students, faculty, staff, departments, prospective students, parents, alumni and visitors. Position and promote UW-Madison as an educational visitor destination.

VIP Programs and Services

  • Information and Referral

  • Campus Visits

  • Campus Area Housing Listing Service

  • Campus and Community Publications

  • Outreach Programs

  • Parent Program

    Last fiscal year, VIP assisted with nearly 2.1 million inquiries (phone, walk-in, e-mail, visits, Web site visits)

Campus Visit Program

  • Prospective Student tours

    • 19,000 visitors (326 tours given)

  • Walk in tours

    • 8,097 visitors (329 tours given)

  • Customized Educational Visits/Field trips

    • 19,391 visitors (470 tours given)

      Note: Data from fiscal year 2007-08

Access and College Admissions:Who Gets In… and Why?

Division of Enrollment Management

Plan for Today

  • Why UW-Madison

  • Characteristics/Trends - Freshman Class

  • Admission Criteria, Policies

  • Future Demographics


  • 7th among public US universities (35th of all US - of 3,400) (US News & World Report, 2008)

  • #17 of world’s best universities in 2008

    (Shanghai Jiao Tong University, August 2008)

  • Produce most CEOs of Fortune 500 (tied w/ Harvard last year)(Wall Street Journal)

  • #2 producer of Peace Corps volunteers

  • Hottest Big State School (Kaplan/Newsweek)

Excellence (continued)

  • 14th best value in public higher education

    (Kiplinger’s, 2008)

  • Best game-day atmosphere

    (Sports Illustrated on Campus)

  • 70 of our programs are ranked in the top 10

    (Fiske Guide to Colleges)

  • Student body – 60% in top 10% of HS class




Univ. of CambridgeBritain


Calif. Inst. of Tech.America



Univ. of ChicagoAmerica

Univ. of OxfordBritain




UC-San DiegoAmerica

Univ. of Penn.America

Univ. of WashingtonAmerica


UC-San FranciscoAmerica

Tokyo Univ.Japan

Johns HopkinsAmerica

World’s Best Universities

(Shanghai Jiao Tong University, August 2008)

Largest U.S. Universities (2008)

  • Ohio State University (Columbus campus)53,715

  • Arizona State University (Tempe campus) 52,734

  • University of Florida 51,413

  • University of Minnesota (Twin Cities campus)51,141

  • University of Central Florida50,254

  • University of Texas at Austin 50,006

  • Texas A&M University (College Station campus)48,029

  • Michigan State University 46,648

  • University of South Florida46,174

  • Pennsylvania State U (University Park campus)44,406

  • University of Washington42,113

  • University of Wisconsin at Madison42,041

What’s Unique?

  • Wisconsin is the perfect blend of Academic Excellence and Personal Joy

  • Excellent Value

Characteristics & Trends

  • Numbers

  • Academic Qualifications

  • Non-Academic Qualifications

2008 Fall Freshman Class

  • Applicants 25,478

  • Admits 13,438 (53%)

  • Enrolling 5,774 (43%)

  • Applied Electronically 23,800 (93%)

  • 1st Generation 1,170 (20%)

Freshman Applications and Enrollment



Ethnic and Racial Diversity

Freshman Class Averages

2008 Fresh Class

  • Rank in Class88.8%

  • Acad. Grade Point Avg.3.69

  • ACT Composite28.1

  • SAT Total1897

Academic Qualifications

Academic Qualifications


  • 70% worked a part-time job

  • 66% earned a varsity letter

  • 56% received a leadership award

  • 50% performed in a school music group

  • 32% worked as a volunteer aid

Feeder High Schools

  • Madison West77

  • Madison Memorial77

  • Arrowhead61

  • Middleton59

  • Wayzata (MN)58

  • Nicolet (Glendale)53

  • Homestead52

  • La Follette43

  • Edina (MN)42

  • Brookfield East42

Feeder Counties

  • Dane544

  • Milwaukee474

  • Waukesha446

  • Hennepin (MN)333

  • Cook (IL) 231

  • Brown191

  • Outagamie154

  • Dakota (MN)135

  • Lake (IL)127

  • Ozaukee123

Feeder States

  • Wisconsin3,508

  • Minnesota721

  • Illinois587

  • New York211

  • California132

  • New Jersey90

  • Massachusetts59

  • Maryland44

  • Pennsylvania43

  • Michigan39

Feeder Schools- Transfers

Admission Criteria & Policies

Admissions Procedures

  • Rolling admission - apply early

  • More than half of all applicants are admitted

  • Holistic review

  • Apply electronically

Important Dates

  • Sept. 15 - Seniors submit applications

  • May 1st - enrollment deposit due

Guidelines for Admission

  • Curriculum (honors, AP, trend)

  • Rank in class and grades

  • Test scores

  • Personal statement and recommendations

  • Other factors

Best Courses (top down)

  • International Baccalaureate

  • Advanced Placement

  • College prep

  • General (e.g., Business)

  • Non-academic

Other Factors

  • Special characteristics

  • Extracurricular activities

  • Significant UW ties

Future Demographics

U.S. High School Graduates

Wisconsin High School Graduates

Minnesota High School Graduates

Illinois High School Graduates

California High School Graduates (the future?)

To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner

To inform and educate students and their families about financial options

To continually improve our services so students may take the best advantage of their educational opportunities

Student Financial Aidour mission

OSFA Serves the entire student body

  • Applicants

    undergrad, grad and professional

  • Continuing students

    undergrad, grad and professional

  • Borrowers in Repayment

    Perkins and institutional loans

  • Employers

    Federal Student Work Study Program

    Student Job Center for other employment opportunities




Good Steward




  • Grants, Scholarships, Loans and Work

  • Financial resources to assist students with educational expenses

  • An access tool


Need based aid requires a “needs” test for eligibility

  • WHEG, Federal Pell Grant, Federal Perkins Loan, Federal Work Study

  • Generally uses Federal (Congressional) Methodology for determining aid eligibility


Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need

Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships


Some scholarships have a need component

  • Gates Millennium Scholarship

  • Some National Merit Scholarships

  • Lawton Grant

  • Misc. service club scholarships

  • FFWS

Process Driver for Aid

  • Congress through the U.S. Dept of Education

  • Connected to Higher Education Act of 1965 and subsequent reauthorizations

  • Backbone of Aid Process nation-wide

  • Process and eligibility

    Formula, data base matches, deadlines

Cost of Attendance


= Need

UW-Madison example (cost of education for 2009-10, resident)


-2,500 EFC

= $17,490 Need

What is financial need?

Unmet Financial Need

  • That portion of demonstrated financial need that is not filled with financial aid

  • Amount of unmet need is increasing every year

Aid Awarded in 2008-09 (so far)

$304,470,255.06 Total Aid

  • 22,890 Recipients

  • 17,701 Undergraduates

  • 5,017 Grad/Prof

  • 195 Other (Special and Non-Standard)

Current National Challenges in Financial Aid

  • Implementation of Reauthorized HEOA

  • Funding issues—federal and state

  • Declining buying power of grants

  • Congressional scrutiny—ethics & accountability

  • Student debt load

  • Complexity of system

  • Constant changing of regulations and rules

  • Alternative loan borrowing

Federal Financial Aid: Increasing Grant/Loan Imbalance

Source: College Board


Alternative Student Loans 2008-09UW-Madison (as of 11/20/2008)

Alternative Loans in 2008-09by residency (as of 11/20/2008)

Average Alternative Loan in 2008-09 as of 11/23/2008

  • Resident: $8,060

  • Minnesota: $8,057

  • Non-resident: $15,840

Student Debt

  • Bachelor Degree Average debt for graduating seniors in 2008: $20,747

  • UW-Madison FFEL Default Rate: 0.3%

  • National FFEL Default Rate: 5.2%

  • UW-Madison Federal Perkins Loan Default Rate: 1.44%

  • National Federal Perkins Loan Default Rate: 7.8%

UW-Madison …some general issues

  • Insufficient grant funds

  • Less socio-economically diverse student body

  • Perceived lack of access by Wisconsin residents

  • Reductions in federal campus based aid

  • Limited operational resources

2009-2010 UW-Madison Challenges

  • Less Perkins loan to award

  • Increased demand for aid anticipated

  • Reductions in Trust and gift aid

  • New Department of Education--?

  • Fewer jobs available for student workers

Reasons for Optimism

  • Great People Campaign-Foundation

  • Governor’s Budget proposals

  • Federal Stimulus Bill

  • Fund for Wisconsin Scholars

  • Wisconsin Covenant

  • Chancellor’s focus on access

The mission of theOffice of the Registrar is to:

  • Ensure the integrity of curricular and student records

  • Link students, faculty and staff with information and services

  • Support and enhance the Wisconsin Experience

Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.

Wisconsin Experience

“…the idea that, together, we create and apply learning inside and outside the classroom to make the world a better place.”

Office of the Registrar some challenges…

  • Budget and resources to support campus (and System) expectations and ideals

  • Privacy, security and building trust relationships

  • Keeping up with student expectations

  • Keeping informed about new initiatives that impact our work (e.g., moodle, room scheduling, imaging, etc)

  • Identity Management

2009 Priorities

  • The Course Guide: A new way to access UW-Madison course information

    Provides a trustworthy spectrum of course information, displayed in a consistent format and accessible from MyUW


  • Class Roster Information Services (and Curricular Hub)

  • Review role in supporting advisers on campus(adviser listening sessions in March)

  • Complying with new HEOA (e.g., FERPA and textbooks)

What’s next for all of us?

Aligning our priorities with the campus strategic framework:

  • Improving access by significantly increasing need-based financial aid

  • Building vibrant and mutually beneficial relationships with government officials, and community and state business leaders

  • Recruiting and retaining underrepresented students

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