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Lead Writing. Jim Streisel Carmel (IN) High School www.hilite.org/streisel. What’s the purpose of the lead?. What’s the purpose of the lead?. To present information. What’s the purpose of the lead?. To present information To grab readers’ attention.

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lead writing

Lead Writing

Jim Streisel

Carmel (IN) High School

www.hilite.org/streisel

what s the purpose of the lead1

What’s the purpose of the lead?

To present information

what s the purpose of the lead2

What’s the purpose of the lead?

To present information

To grab readers’ attention

inverted pyramid
Inverted Pyramid
  • Who…is the story about?
  • What…is happening?
  • When…will it occur?
  • Where…will it occur?
inverted pyramid1
Inverted Pyramid

(For a Sept. 26 issue date)

The annual intramural ping-pong tournament will take place Oct. 11 from 3:30 to 6 p.m. Any students and faculty who want to play still have time to sign up.

During the week of Halloween, Oct. 29 through Nov. 2, the CHS Angels Club will host a bake sale in the cafeteria.

when to use inverted pyramid1
When to use inverted pyramid?
  • Breaking news
  • News briefs
  • Online content
narrative
Narrative
  • Character…Who’s the story about? Who’s your “face?”
  • Setting…Where is this story happening?
  • Tone…Is this a lighthearted story? Serious? In between?
  • Conflict…What’s the problem?
narrative1
Narrative

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown.

slide14

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Character/main “face”

slide15

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Setting

slide17

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Conflict

when to use narrative lead1
When to use narrative lead?
  • News features
  • Issue-based stories
  • Everything that’s not inverted pyramid (eg. Breaking news, news briefs, online content)
the nut graf

The nut graf

The paragraph in the story that brings out the angle — what you want readers to think about.

the nut graf1
The nut graf

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

While it seems unusual to the Curtis family, Dr. Jeffrey Paonessa, Brian’s oncologist, said he is seeing more lung cancer in young adults.

narrative2
Narrative

Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown.

A growing number of workers like Ahlgren are getting up and heading out the door earlier to avoid the worst traffic, according to a census report being released today.

leads we hate
Leads we hate
  • Have you ever wondered what it’s like to jump out of an airplane? Well, John Smith has, and he’s…
leads we hate1
Leads we hate
  • Ring! Ring! The alarm clock goes off and you’re ready to go to school…
leads we hate2
Leads we hate
  • It’s Homecoming once again…
leads we hate3
Leads we hate
  • Everyone loves a scary movie…
leads we hate4
Leads we hate
  • So, what’s up with the cafeteria food lately?
leads we hate5
Leads we hate
  • On Aug. 24, the performing arts department performed its annual one-act play…
leads we hate6
Leads we hate
  • Imagine you’re on the stage in front of thousands of audience members. The lights go on, and you freeze…
stay in touch
Stay in touch
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