Lead writing
Download
1 / 31

Lead Writing - PowerPoint PPT Presentation


  • 115 Views
  • Uploaded on

Lead Writing. Jim Streisel Carmel (IN) High School www.hilite.org/streisel. What’s the purpose of the lead?. What’s the purpose of the lead?. To present information. What’s the purpose of the lead?. To present information To grab readers’ attention.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Lead Writing' - jaser


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Lead writing

Lead Writing

Jim Streisel

Carmel (IN) High School

www.hilite.org/streisel



What s the purpose of the lead1

What’s the purpose of the lead?

To present information


What s the purpose of the lead2

What’s the purpose of the lead?

To present information

To grab readers’ attention


Two kinds of stories two kinds of leads

Two kinds of stories, two kinds of leads


Two kinds of stories two kinds of leads1

Two kinds of stories, two kinds of leads

Inverted pyramid


Inverted pyramid
Inverted Pyramid

  • Who…is the story about?

  • What…is happening?

  • When…will it occur?

  • Where…will it occur?


Inverted pyramid1
Inverted Pyramid

(For a Sept. 26 issue date)

The annual intramural ping-pong tournament will take place Oct. 11 from 3:30 to 6 p.m. Any students and faculty who want to play still have time to sign up.

During the week of Halloween, Oct. 29 through Nov. 2, the CHS Angels Club will host a bake sale in the cafeteria.



When to use inverted pyramid1
When to use inverted pyramid?

  • Breaking news

  • News briefs

  • Online content


Two kinds of stories two kinds of leads2

Two kinds of stories, two kinds of leads

Inverted pyramid

Narrative


Narrative
Narrative

  • Character…Who’s the story about? Who’s your “face?”

  • Setting…Where is this story happening?

  • Tone…Is this a lighthearted story? Serious? In between?

  • Conflict…What’s the problem?


Narrative1
Narrative

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown.


Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Character/main “face”


Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Setting


Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Tone


Cigarette smoke Curtis lies hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

Conflict



When to use narrative lead1
When to use narrative lead? Curtis lies

  • News features

  • Issue-based stories

  • Everything that’s not inverted pyramid (eg. Breaking news, news briefs, online content)


The nut graf

The nut graf Curtis lies

The paragraph in the story that brings out the angle — what you want readers to think about.


The nut graf1
The nut graf Curtis lies

Cigarette smoke hangs in the air in the room where Brian Lee Curtis lies dying of lung cancer.

While it seems unusual to the Curtis family, Dr. Jeffrey Paonessa, Brian’s oncologist, said he is seeing more lung cancer in young adults.


Narrative2
Narrative Curtis lies

Starting his daily commute about 30 minutes earlier in the morning has allowed Dan Ahlgren to do more than avoid the rush hour snarl on his trip downtown.

A growing number of workers like Ahlgren are getting up and heading out the door earlier to avoid the worst traffic, according to a census report being released today.



Leads we hate
Leads we hate Curtis lies

  • Have you ever wondered what it’s like to jump out of an airplane? Well, John Smith has, and he’s…


Leads we hate1
Leads we hate Curtis lies

  • Ring! Ring! The alarm clock goes off and you’re ready to go to school…


Leads we hate2
Leads we hate Curtis lies

  • It’s Homecoming once again…


Leads we hate3
Leads we hate Curtis lies

  • Everyone loves a scary movie…


Leads we hate4
Leads we hate Curtis lies

  • So, what’s up with the cafeteria food lately?


Leads we hate5
Leads we hate Curtis lies

  • On Aug. 24, the performing arts department performed its annual one-act play…


Leads we hate6
Leads we hate Curtis lies

  • Imagine you’re on the stage in front of thousands of audience members. The lights go on, and you freeze…


Stay in touch
Stay in touch Curtis lies

  • www.hilite.org/streisel

  • [email protected]


ad