Costs of radio advertising
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Costs of Radio Advertising. Local Radio. Every day and every week, Portland radio reaches more adults 18+ than any other media while they are at home, at work, at play, while driving and even when surfing the net.  8 out of 10 people (76.6%) in the Portland area listen each day.  

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Costs of Radio Advertising

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Costs of radio advertising

Costs of Radio Advertising


Local radio

Local Radio

  • Every day and every week, Portland radio reaches more adults 18+ than any other media while they are at home, at work, at play, while driving and even when surfing the net. 

  • 8 out of 10 people (76.6%) in the Portland area listen each day.  

  • The average working adult 18+ spends an hour and fifteen minutes day, Monday-Friday, 5:30A-10P listening to radio in their vehicles. 


Pdx radio stations

AM STATIONS

KTLK – 620 - News/Talk

KXL - 750 - News/Information

KPDQ – 800 - Conservative Talk

KFXX - 910 - Sports Talk

KUPL – 970 - Classic Country

KOTK - 1080 - Hot Talk

KEX – 1190 - News/Information

KUIK - 1360 - News, Talk, Sports

KKSN – 1520 - Nostalgic Music

FM STATIONS

KGON - 92.3 - Classic

Rock KPDQ - 93.7- Christian

KNRK - 94.7 - Modern

Rock KXJM - 95.5 – Rhythmic

Hits KKSN - 97.1 - Oldies

KUPL - 98.7 - Country

KWJJ - 99.5 - Country

KKRZ - 100.3 - Contemporary Hits

KUFO - 101.1 - Active Rock

KINK – 102 - Adult Album Contemporary

KKCW - 103.3 - Adult Contemporary

KFIS - 104.1 – Contemporary Christians

KRSK - 105.1 - Hot Adult Contemporary

KRVO - 105.9 - First Class Rock

KLTH - 106.7 - Lite Rock

KVMX - 107.5 - 80's Hits and More

PDX radio stations


On a typical day in portland

On a typical day in Portland…

  • Six out of tenpeople (55%) do not see a newspaper.

  • Nearlythree quarters of the people (71.7%) do not read the business section of any newspaper.

  • 90.1% of people don’t watch the late shows (11:30pm-1am) on television.

  • 4 out of 10 people (41.7%) in Portlanddon’t watch any television during prime time (8-11pm).

  • 8 out of 10 people (76.6%)in Portland do listen to radio.

  • The average working Adult 18+ in Portland spends an hour and fifteen minutes a day Monday-Friday, 5:30A-10P listening to RADIO in their vehicles.


Why radio as an advertising medium

Why radio as an advertising medium?

  • Radio’s greatest strengths is its ability to deliver a selective audience.

    • Each station’s programming mix has been designed to meet the specific needs, tastes and preferences of specific audiences.

  • Based on average weekday share of time spent with each media

    • Radio 44%

    • TV 41%

    • Newspapers 10%

    • Magazines 5%

      (Source: Media Targeting 2000/Arbitron).


Why radio

Why Radio?

  • Each day, radio reaches people as they commute to work, school, or leisure activities.

    • The average daily commute in Portland is now 21 minutes, up from 14 minutes just ten years ago.

  • Radio is able to reach your customers where no other media can…while they are doing something else, working, shopping, surfing the net, jogging, and in the car.

    • The average household has nearly 6 Radios, not counting those parked in the garage!

  • People listen to radio to find out what is happening in their community each day.

    • Traffic problems, school closing, special events and weather are all reported regularly on Radio.

  • Consistency: Unlike television, with a notable summer audience decline, Radio offers year-round coverage with little or no audience drop-off.


Day parts

Day Parts

  • A radio day is broken down by time segments called day parts:

    • Monday-Friday

      • 5a-10a – morning drive

      • 10a-3p – mid day

      • 3p-8p – afternoon drive

      • 8p-12p – evenings

      • 12a-5a - overnights

    • Saturday & Sunday

      • 5a-8p - weekends

      • 8p-12p – evenings

      • 12a-5a - overnights


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