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October, 2010. SES World Skies’ role in the regional satellite market. Ludmila Naumova Senior Regional Director, Europe, Russia and Central Asia. Who are we ?. The SES Group. 49 %. 30 % *. 100 %. 100 %. 100 %. 100 %. 100 %. 100 %. 50 %. 35 %. 100 %. 100 %. 70 %.

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October, 2010

SES World Skies’ role in the regional satellite market

Ludmila NaumovaSenior Regional Director, Europe, Russia and Central Asia



The ses group
The SES Group

49%

30%*

100%

100%

100%

100%

100%

100%

50%

35%

100%

100%

70%

* Approx., depending on the final financing round


We provide critical connectivity and distribution services that allow our customers to fulfill their communications goals and business ambitions.


Our Fleet that allow our customers to fulfill their communications goals and business ambitions.

Our Fleet and Services


Current satellite fleet 29 satellites and 13 teleports
Current Satellite Fleet – 29 satellites and 13 teleports! that allow our customers to fulfill their communications goals and business ambitions.


Ses proposal to megafon ses fleet
SES Proposal to MegaFon that allow our customers to fulfill their communications goals and business ambitions.SES Fleet

7


We re growing new satellites 2010 2013
We’re Growing! that allow our customers to fulfill their communications goals and business ambitions.New Satellites 2010 - 2013

Upcoming Launches


Ses proposal to megafon ses world skies results
SES Proposal to MegaFon that allow our customers to fulfill their communications goals and business ambitions.SES World Skies Results

  • A global fleet of 26 in-orbit satellites with 6 additional satellites firmly scheduled between now and 2012

  • Global coverage in C-band

  • Comprehensive landmass coverage in Ku-band

  • Efficient restoration and back-up capabilities

  • Access to multiple orbital locations enabling further business expansion for customers

  • 350 employees spread across the globe

  • Global reach, local presence: Princeton, Washington DC, Sao Paulo, The Hague, Accra, Mexico City, London, Singapore and Sydney

  • We have 1,500 television channels including 99 HD channels globally

  • We serve the needs of 27 government entities from the U.S. to New Zealand

  • We have over 550 customers in 100 countries

Customers split by segment

SES WORLD SKIES

Media

Enterprise

27%

33%

15%

25%

Outsourcing

(Media)

Government

Service

24%

76%

Space Segment

9


Who do we serve market segments satellite applications
Who do we serve? that allow our customers to fulfill their communications goals and business ambitions.Market Segments & Satellite Applications

Media

Enterprise

Government

  • Cable Distribution

  • Broadcast Networks

  • DTH broadcast

  • HD Distribution and Contribution

  • Occasional Use

  • Video Contribution

  • 3DTV delivery

  • Internet Backbone Platforms for Content Delivery

  • VSAT for Private Networks and Internet

  • GSM Network Solutions

  • Remote Location Connectivity

  • Disaster Recovery

  • Military/government Communications

  • Diplomatic services

  • Rapid Emergency Response

  • Occasional Use for Government Missions

  • Rural Access


How do we serve the region
How do we serve the region? that allow our customers to fulfill their communications goals and business ambitions.

Government


How do we serve the region1
How do we serve the region? that allow our customers to fulfill their communications goals and business ambitions.

Government


Current major customers
Current major customers that allow our customers to fulfill their communications goals and business ambitions.


How do we do it
How do we do it that allow our customers to fulfill their communications goals and business ambitions.?

Local presence

Global reach

Deep expertise

Financial stability

Customers achieve their ambitions

Growth

Our Strengths

Customer Experience

Customer centric approach


Ses world skies o3b connecting the other 3 billion people
SES WORLD SKIES & O3b that allow our customers to fulfill their communications goals and business ambitions.Connecting the “other 3 billion” people

SES has invested in O3b in exchange for a 30% stake

SES will provide engineering and commercial support

O3b is launching eight satellites in MEO orbit: revolving around the earth, about four times per day

Continuous coverage : when one satellite leaves, another satellite takes over without coverage interruption

10 Ka-band steerable beams per satellite , each beam providing between 400 Mbps and 1.1Gbps (max 600down / 500up)

Each beam is connected to a high throughput teleport providing fast internet

Providing IP trunking and Mobile backhaul solutions to Satellite Resellers, Government Entities, Mobile/Wireless Network Operators, Telcos and ISPs

Coverage anywhere in the world between 45° north/south latitude – targeting emerging markets across Africa, Asia, Latin America, the Middle East and the Pacific

Covering 70% of the world’s population


Ses world skies o3b combined strengths
SES WORLD SKIES & O3b that allow our customers to fulfill their communications goals and business ambitions.Combined Strengths

Product reach

Product flexibility/portability

Growth capacity

Low-cost capacity

Fiber-like capacity

High throughput capacity

Global presence & network

Technical expertise

Regional teams

Program managementFinancial strength

Long-term commitment

Quality assurance

Innovation

Experience

Technology

Global Reach

16


Our business key messages
Our business – key messages that allow our customers to fulfill their communications goals and business ambitions.

  • SES is poised to grow its asset portfolio

  • A global fleet of 29 satellites with 8 additional satellites scheduled between now and 2013

  • Commitment to innovation and new technology demonstrated by SES’ investment in O3b

  • Global coverage in C-band

  • Comprehensive landmass coverage in Ku-band

  • Efficient restoration and back-up capabilities

  • Access to multiple orbital locations enabling further business expansion for customers

  • 957 transponders

  • Global reach, local presence:

  • Princeton, Washington DC, Sao Paulo, The Hague, Accra, Johannesburg, Mexico City, London, Singapore and Sydney


Our Fleet that allow our customers to fulfill their communications goals and business ambitions.

Business and Financial Models


Our interaction with the customers
Our interaction with the customers that allow our customers to fulfill their communications goals and business ambitions.

Apartment Building

=

Satellite

~~~~~~~~~~~~~~~~~~

Apartment

=

transponder


Our interaction with the customers model 1
Our interaction with the customers (Model # 1) that allow our customers to fulfill their communications goals and business ambitions.

Straight space segment lease - standard

Contract

Monthly Payment

SES World Skies allocates capacity on the satellite

Customer bundles it as part of a VAS

Customer may have to share transponder

A

B

C

E

D

F

G


Our interaction with the customers model 2
Our interaction with the customers (Model # 2) that allow our customers to fulfill their communications goals and business ambitions.

Straight space segment lease – pre-payment

Contract

Upfront payment for the whole service

Beneficial to both customer and satellite provider

Usually applicable to full transponder lease

Customer uses transponder power and bandwidth with less restrictions

A

B

C

E

D

H

F

I

G


Our interaction with the customers model 3
Our interaction with the customers (Model # 3) that allow our customers to fulfill their communications goals and business ambitions.

Condominium approach (hosted payload)

Contract (usually long-term)

1 mission belongs to a strategic customer

The whole satellite

Flexible payment schemes

Beneficial to both customer and satellite provider

Guaranteed long-term commitment from the customer to the provider and vice versa

Design of the satellite to the precise requirements and needs of the customer

A


Our interaction with the customers model 31
Our interaction with the customers (Model # 3) that allow our customers to fulfill their communications goals and business ambitions.

Condominium approach (hosted payload)

Contract (usually long-term)

1 mission belongs to a strategic customer

Part of the satellite

Flexible payment schemes

Beneficial to both customer and satellite provider

Guaranteed long-term commitment from the customer to the provider and vice versa

Design of the satellite to the precise requirements and needs of the customer

A


Our interaction with the customers model 32
Our interaction with the customers (Model # 3) that allow our customers to fulfill their communications goals and business ambitions.

Condominium approach (hosted payload)

Contract (usually long-term)

1 mission belongs to a strategic customer

Part of the satellite

Flexible payment schemes

Beneficial to both customer and satellite provider

Guaranteed long-term commitment from the customer to the provider and vice versa

Design of the satellite to the precise requirements and needs of the customer

A

C

B

E


Our interaction with the customers model 4
Our interaction with the customers (Model # 4) that allow our customers to fulfill their communications goals and business ambitions.

Joint investment (JV vehicle)

Contractual agreement on the majority and minority ownership

Financial investment

CapEx vs. OpEx, cost control

Customer participates in the design of the satellite

Customer bundles it as part of a VAS

Customer have full ownership of the dedicates payload

Strategic customers with long-term interest in the market

Partnership with financially powerful entities; Stability

B

A

C

D

E

F

G


Ses proposal to megafon key strategic customers
SES Proposal to MegaFon that allow our customers to fulfill their communications goals and business ambitions.Key Strategic Customers

26


Ses proposal to megafon global strategic partnerships 2003 2010
SES Proposal to MegaFon that allow our customers to fulfill their communications goals and business ambitions.Global Strategic Partnerships 2003-2010

What: Multi-transponder lease with Philippines national telecommunications provider Year: 2008-to-current

What: Lifetime lease on beam with in-orbit redundancy to support Canal Overseas DTH across Africa

Year: 2003 –to-current

What: 4 fully or partially leased satellite payloads for DTH services in US, Canada & Mexico

Year: 2003 to present

What: Sale of S-band payload (IndoVision II) on SES-7 satellite to Indonesia’s #1 Media company and DTH platform

Year: 2010

What: 10-year, multi-transponder contract for DTH services to Central America & Caribbean

Year: 2010

What: Multi-year, multi-transponder lease to India’s largest Telecommunications company

Year: 2010 –to-current

What: Multi-million dollar equity stake in next-generation broadband MEO satellite constellation. In partnership with Google, HSBC & Liberty Media

Year: 2010

What: Lifetime lease of partial payload to Brazilian satellite operator, Star One,

Year: 2005

What: Multi-transponder contract with India’s #1 DTH platform and Media company with over 10 M subscribers

Year: 2003 –to-current

What: Strategic investment in BSS payload on Yahsat-1A that will support DTH services in the Middle East. A Mubadala-financed company.

Year: 2009

What: Strategic partnership for re-deployment of satellite to CAN’s 67 W orbital location

Year: 2010

What: Strategic equity stake in South African DTH platform

Year: 2009

What: Multi-transponder contract to support Saudi Arabian nationwide banking system

Year: 2009

27


Thank you
Thank you! that allow our customers to fulfill their communications goals and business ambitions.


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