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Industrial Design. Chapter 10 EIN 6392, Summer 2012 Industrial Design. Outline. Goals for ID ID expenditures Importance of ID ID process and timing ID roles ID quality assessment. ID goals. Product utility safe, easy to use, and intuitive Appearance form, line, proportion, and color
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Industrial Design Chapter 10 EIN 6392, Summer 2012 Industrial Design
Outline • Goals for ID • ID expenditures • Importance of ID • ID process and timing • ID roles • ID quality assessment
ID goals • Product utility • safe, easy to use, and intuitive • Appearance • form, line, proportion, and color • Communication of corporate image • through the visual quality • Ease of maintenance and repair • Low (mfg) costs
ID expenditures • Depending on the product type • Hand-held medical instrument are the highest in terms of budget % • Technology-driven products are the lowest • See Exhibit 10-2 on page 192 for details
ID Costs Breakdown • Direct costs of ID services • Mfg. costs to implement ID creations • Costs of extended lead time for ID
ID Importance to product design • Ergonomics • Ease of use • Ease of maintenance • User interaction with the product • Minimum knowledge of using it safety. • Aesthetics • Amount of product differentiation required • The importance of pride of ownership, image. • Motivation to the design team (for their pride in product)
The ID Process • Investigate customer needs • Conceptualize • Preliminary refinement • Further and final concept selection • Control drawings of the final concept • Coordinate with engineering and production.
Product types from the ID point of view • Technology-driven products • Engineering or technical requirement is paramount • ID has little involvement • Extreme cases of Intel chips and GE engines • User-driven products • Usually there is a high degree of user interaction for these products. • The functionality and/or its aesthetic appeal are important • ID works closely with marketing and engineering throughout the process. • Classification of some common products • See exhibit 10-8 on page 202
Timing of ID involvement • Technology-driven products • During the later phases of product development • In concept generation for user interface • In concept testing for for customers for feedback. • In detailed design and refinement for packaging and marketing • User-driven products • Throughout the entire process • In need analysis for identifying customer needs. • In concept generation for creating multiple concepts • In concept testing for creating models • In system level design for refining promising concepts • IN detailed design for selecting final concept and coordinating eng-mfg.-marketing efforts. • See Exhibit 10.9 on page 203
Quality assessment of ID • User interface • Intuitive, safe, comfort, easy to use • Emotional appeal • Attractive, exciting, pride of owning and being o the team • User’s ability to maintain and repair product • Easy, intuitive • Appropriate use of resources • Value (quality vs. cost) • Product differentiation • Easy to stand out, recognize, & remember. • Fit with or enhance corporate identity
Motorola “Flip Phones” MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)
