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Bissell White Sock Test

Bissell White Sock Test. Kevin Emerson. Bissell had low interest, budget, and awareness. They came up with the “White Sock Test”. They were encouraged to wipe a clean sock into the carpet and see how much dirt they brought up. Example. Moms shared their stories on Facebook and Twitter.

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Bissell White Sock Test

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  1. Bissell White Sock Test Kevin Emerson

  2. Bissell had low interest, budget, and awareness. • They came up with the “White Sock Test”

  3. They were encouraged to wipe a clean sock into the carpet and see how much dirt they brought up.

  4. Example • Moms shared their stories on Facebook and Twitter. • They showed pictures, videos, and cleaning techniques.

  5. Results • The "education" campaign drove online sales increases of a massive 743%, while traffic to Bissell.com increased 61%, and traffic to the Deep Cleaners pages increased 86%.

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