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WeLearn Educational Software

WeLearn Educational Software. Kevin Giffhorn, Founder & CEO. Company Overview. Kevin Giffhorn National Board Certified Teacher 2011 MD HS Math Teacher of the Year 2007 Outstanding Educator with Technology Award Recipient 2006 Carroll County Teacher of the Year

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WeLearn Educational Software

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  1. WeLearn Educational Software Kevin Giffhorn, Founder & CEO

  2. Company Overview • Kevin Giffhorn • National Board Certified Teacher • 2011 MD HS Math Teacher of the Year • 2007 Outstanding Educator with Technology Award Recipient • 2006 Carroll County Teacher of the Year • Ran successful pilot program for interactive technology in the classroom for 27,000+ student school district • Education, business, and military experience • Monica Giffhorn • 15 years digital marketing experience • Served as Marketing Director for Advertising.com (acquired by AOL for $450 million) • Other experience includes HT Medical (Virtual Reality Medical Simulators) and Lockheed Martin’s Advanced Technology Lab

  3. Why this Technology is Important Teachers and business leaders have unfair advantage over “attendees” Need to recopy entire PowerPoint slide or keep notes on handouts with small page views eNotebook allows the user to bring in DOC, PPT, PDF, XLS, EPUB, images and take notes immediately without file conversion Closest to a “digital notebook” in both education and business

  4. Accomplishments to Date • Launched 1.0 in late February 2012 • 1.1/1.2 in March 2011 (small fixes) • Launching 2.0 in summer 2012 What we have accomplished • Listed in top grossing apps in over 50 countries in Productivity, Education, and Overall (AppAnnie.com) • Feb  March revenue increased 171% • (only one week in February) • March  April revenue increased 24.4%

  5. Our Market • Top 50 iPad large-scale rollouts • Education • 7 out of top 25, over 65,500 being used • 13 out of second 25 • San Diego USD is ahead of the USAF • Business • Healthcare, Transportation (Airlines), Retail • iPad total sales • April 2012 - 67 million • January 2012 - 50 million • October 2011 - 32 million

  6. How Apple’s App Store works • Can only buy app through App Store • 70% - 30% split • Get iTunes web page that links to App Store • Website links can bring people to App Store • Cannot sell app through own web site • Cannot see any demographic data on sales (only country) • Lack of transparency makes marketing more difficult

  7. How We go to Market • App blog reviewers • Top app review sites • Google AdWords • Apple’s App Store • New & Noteworthy • Staff Favorites

  8. Our Future – Challenges and Opportunities • Split eNotebook into eNotebook Education and eNotebook Business • Basic version and in-app purchases for Premium version (a la carte or total features) • Target specialties outside of education • Healthcare • Lawyers • Transportation • Real Estate agents • Challenge – being noticed in the 500,000+ apps in the app store

  9. Marketing/ Revenue Changes with 2.0 • Split into two apps (eNotebook Education and eNotebook Business) • Both have Standard and Premiere versions • Premiere – all features are downloaded, target price $4.99 • Standard – basic features are downloaded, target price $1.99 • Add on features are available for $0.99 • Get all features for $2.99

  10. Marketing/ Revenue Changes with 2.0 • Add on features • Pre loaded notebooks • Education • All levels math (elem, middle, high college), History (U.S., Euro, World), Science (Bio, Chem, Physics) • Business • General tools (planner, sales call, expense forms, mileage), Start Up Entrepreneur, Medical/Medical Transcription, Law, Real Estate, Interior Design (with camera)

  11. How TEDCO has helped • Provided funding to enable our e-commerce strategy • Website www.enotebookapp.com • Over 2,800 unique visitors • Average visit 4:14 • Over 325 clicks to iTunes purchase page from website • On-going mentoring • Encouragement • Connections • Advice • New markets • Comparison guide • Options within the app

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