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American Pet Diner

Premium Hay Products For a Healthier Pet! Lisa Marshall, President . American Pet Diner. The American Pet Diner Success Story. Who is American Pet Diner?. Premium Hay Products Pet Food Manufacturer Located in Eureka, Nevada

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American Pet Diner

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  1. Premium Hay Products For a Healthier Pet! Lisa Marshall, President American Pet Diner

  2. The American Pet Diner Success Story

  3. Who is American Pet Diner? • Premium Hay Products Pet Food Manufacturer Located in Eureka, Nevada • Hay products for rabbits, guinea pigs, chinchillas, and other small companion pets • Family owned grower business since 1996 • Premium Pellets, Hay Varieties, Treats, Bedding and Supplements

  4. Old Logo • Cute • Colorful • Tells What Animals are Targeted • But - Doesn’t tell High End Products

  5. New Branding Ad for Trade Magazine

  6. Critter Be Better Logo

  7. What are the Products of American Pet Diner?

  8. Five Varieties of Hays Only Hay Company offering 2nd Cut Timothy Timothy High Fiber Hay Timothy Gold Hay Alfalfa Hay Mountain Grass Hay Grain Hay Hay Products

  9. Complete Pellet Rations Timmy-High Fiber Pellet “Fiber Luscious” Alffy-High Protein Pellet “Protein Luscious Animal Specific Rations for Rabbits, Guinea Pigs, and Chinchillas Pellet Products

  10. Variety of Healthy Tasty Treats Small, Medium and Large Size Packages Powerful, MouthwateringPackaging Smaks® Treat Products

  11. Critter Be Better ™ Powdered Probiotic Supplement Line is Animal Specific CBB Pelleted Probiotic Vita C for Guinea Pigs Electrolytes coming soon Critter Be BetterSupplement Products

  12. Bedding Products • Recycled Paper Products • Best product we have tried on our rabbits • Crushed Pellet, Easy to Clean Cage • Bedding product completes the product line

  13. How Does American Pet Diner Market Products?

  14. Internet Shopping Mail Order: www.americanpetdiner.com & www.critterbebetter.com Other Company Websites Distributors Retail Stores Wholesale Veterinarians How Does APD Market Products

  15. United States Hong Kong China-New Japan Singapore Korea Where does APD export products • Taiwan • Germany • Canada • Europe?? New Market

  16. Test Market by Mail Order

  17. WUSATA Program • Encourages Exports/Helps Balance of Trade • Helps “Made in USA” Products find a market • Allows small companies a way to use new marketing tools • Labeling Requirements • Market Builders Programs

  18. Resources • US Global Commission -trade missions to meet potentials buyers or seller, information on sources, contacts, resources • WUSATA grants for marketing, advertising, labeling, packaging, translations. • Nevada Commission on Economic Development • Made in Nevada Program • Dept of Commerce • Food Export USA • Farm Bureau • Trade Associations in your industry • US Dept of Agriculture

  19. Why American Pet Diner?Why Start a Value-Added Ag Business? • Way to Add Dollars to Your Ag Products • Increase Family Farm Revenue and Security • Adds Independence and Freedom to Family Unit • Huge Amount of Accomplishment

  20. Persistence • Keep your motivation and focus going until your business takes off • Don’t be afraid to ask for help • Bump Ideas off of Potential Customers, Friends and Family • Keep trying new ideas

  21. Hoppy Holidays

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