Social Psychology The scientific study of how we think about, influence, and relate to one another. Social Influence. Specification - Social influence. Social influence Conformity, why people conform, types of conformity Obedience to authority Social influence in everyday life
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Social PsychologyThe scientific study of how we think about, influence, and relate to one another.
Reasons for Conforming:
Avoid rejection or gain social approval.
This is ‘normative social influence’.
Informational Social Influence:
When we accept others’ opinions about reality.
What do experiments on conformity and compliance reveal about the power of social influence?
Behavior is contagious. We are natural mimics.
This is called the chameleon effect.
Milgram's Obedience to Authority Experiment 2009 1/3
e.g. after discussion people supportive of a war become more supportive
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