Social Psychology The scientific study of how we think about, influence, and relate to one another. Social Influence. Specification - Social influence. Social influence Conformity, why people conform, types of conformity Obedience to authority Social influence in everyday life
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Avoid rejection or gain social approval.
This is ‘normative social influence’.
When we accept others’ opinions about reality.
What do experiments on conformity and compliance reveal about the power of social influence?
Behavior is contagious. We are natural mimics.
This is called the chameleon effect.
Milgram\'s Obedience to Authority Experiment 2009 1/3
e.g. after discussion people supportive of a war become more supportive
Pt. 1 - Jonestown: The Life and Death of Peoples Temple
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