Social psychology the scientific study of how we think about influence and relate to one another
This presentation is the property of its rightful owner.
Sponsored Links
1 / 27

Social Influence PowerPoint PPT Presentation


  • 153 Views
  • Uploaded on
  • Presentation posted in: General

Social Psychology The scientific study of how we think about, influence, and relate to one another. Social Influence. Specification - Social influence. Social influence Conformity, why people conform, types of conformity Obedience to authority Social influence in everyday life

Download Presentation

Social Influence

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Social psychology the scientific study of how we think about influence and relate to one another

Social PsychologyThe scientific study of how we think about, influence, and relate to one another.

Social Influence


Specification social influence

Specification - Social influence

  • Social influence

    • Conformity, why people conform, types of conformity

    • Obedience to authority

  • Social influence in everyday life

    • Explanations of independent behaviour

    • How social influence research helps us understand social change


Social influence

Quiz

  • In order to change people’s racist behaviors, we first need to change their racist attitudes.

  • Most people would refuse to obey and authority figure who told them to hurt an innocent person.

  • Studies of college and professional athletic events indicate that home teams win about 6 in 10 games.

  • Individuals pull harder in a team tug-of-war than when they pull in a one-on-one tug-of war.

  • The higher the morale and harmony of a social group, the more likely are its members to make a good decision.

  • Sex-selective neglect and abortions have resulted in China and India together having 76 million fewer females than they should have.

  • Those who keep a gun in the house are more likely to be murdered.

  • From research on liking and loving, it is clear that opposites attract.

  • We are less likely to offer help to a stranger if other bystanders are present.

  • Putting individuals from two prejudiced groups of people into close contact will defuse conflict.

1. False

False

True

False

False

True

True

False

True

False


Conformity

Conformity

  • Adjusting one’s behavior or thinking to coincide with a group standard.


Reasons for conforming

Reasons for Conforming:

Avoid rejection or gain social approval.

This is ‘normative social influence’.


Social influence

Informational Social Influence:

When we accept others’ opinions about reality.


So what about

So What About …

… ?


Experimental evidence

Experimental evidence

What do experiments on conformity and compliance reveal about the power of social influence?

Behavior is contagious. We are natural mimics.

This is called the chameleon effect.


Milgram experiment

Milgram Experiment

http://www.youtube.com/watch?v=BcvSNg0HZwk

Milgram's Obedience to Authority Experiment 2009 1/3


Asch s study of conformity

Asch’s Study of Conformity


Asch s results

Asch’s Results

  • About 1/3 of the participants conformed

    • 70% conformed at least once

  • To strengthen conformity:

    • The group is unanimous

    • The group is at least three people

    • One admires the group’s status

    • One had made no prior commitment


Group influence

Group Influence

  • How do groups affect our behavior?


Social facilitation

Social Facilitation

  • When you are good at something, you do it even better when people are watching


Social loafing

Social Loafing

  • The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.

http://www.youtube.com/watch?v=gqJ79kAFVho

SouthPark.mov


Deindividuation

Deindividuation

  • People get swept up in a group and lose sense of self

  • Feel anonymous and aroused

  • Explains rioting behaviors


Effects of group polarization and groupthink

Effects of Group Polarization and Groupthink


Groupthink

Groupthink


Group polarization

Group Polarization

  • Groups tend to make more extreme decisions than the individual.

e.g. after discussion people supportive of a war become more supportive


Jones town

Jones Town

Pt. 1 - Jonestown: The Life and Death of Peoples Temple

http://www.youtube.com/watch?v=D7IxGGfpSWk


Groupthink1

Groupthink

  • Group members suppress their reservations about the ideas supported by the group.

  • They are more concerned with group harmony.

  • Worse in highly cohesive groups.

Funny Elevator Psychology

http://www.guzer.com/videos/elevator-psychology.php


Zimbardo s prison study

Zimbardo’s Prison Study

  • Showed how we deindividuate AND become the roles we are given.

  • Philip Zimbardo has students at Stanford U play the roles of prisoner and prison guards in the basement of psychology building.

  • They were given uniforms and numbers for each prisoner.

  • What do you think happened?


Deindividuation1

Deindividuation

  • People get swept up in a group and lose sense of self.

  • Feel anonymous and aroused.

  • Explains rioting behaviors.


Cultural influence

Cultural Influence

  • The enduring behaviors, ideas, attitudes, and traditions shared by a group of people and transmitted from one generation to the next.


Norms rules for accepted and expected behavior

Norms: rules for accepted and expected behavior.


Personal space the portable buffer zone we like to maintain around our bodies

Personal space: the portable buffer zone we like to maintain around our bodies.


  • Login