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Grand Kerala Shopping Festival

Grand Kerala Shopping Festival . Idea Presentation By Lavina Thakur For Impresario Events Mobile – 8108236744 E-mail – lavina.virgo@gmail.com/ lavina@bootboxideas.com. The Event. Event Background. Event Background. Key Objective. The Need For Season 7. Understanding the Global Consumer.

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Grand Kerala Shopping Festival

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  1. Grand Kerala Shopping Festival Idea Presentation By Lavina Thakur For Impresario Events Mobile – 8108236744 E-mail – lavina.virgo@gmail.com/lavina@bootboxideas.com

  2. The Event

  3. Event Background

  4. Event Background

  5. Key Objective

  6. The Need For Season 7

  7. Understanding the Global Consumer

  8. GKSF 2012 – 13 Proposed Plan

  9. The Packaging Propose adding a tagline to the main logo unit that sums up the essence of the festival in 5 key words. Shop. Play. Win.Experience.Indulge. These become the 5 key words for the festival with all activities falling under these verticals.

  10. Proposed Festival Verticals

  11. Vertical 1: SHOPPING Mechanics, Locations, Offers.

  12. Shopping – Commercial Goods

  13. Shopping – Commercial Goods

  14. Shopping – Commercial Goods

  15. Services Shopping

  16. Shopping - Services

  17. Shopping - Services

  18. Shopping - Services

  19. Shopping - Services

  20. Shopping - Services

  21. Shopping - Services

  22. Culture Shopping @ Trade Village

  23. Culture Shopping @ Trade Village

  24. Culture Shopping @ Trade Village

  25. Culture Shopping @ Trade Village

  26. Vertical 2: PLAY

  27. PLAY @ GKSF

  28. Amusement @ GKSF

  29. Sports @ GKSF

  30. Gaming @ GKSF

  31. Vertical 3: WIN

  32. WIN @ GKSF

  33. Win @ GKSF – draw mechanics

  34. Vertical 4: Experience

  35. Experiences – Marine Drive

  36. Experiences Marine Drive

  37. Experiences Marine Drive

  38. Vertical 5: INDULGE

  39. Indulge in Food @ Marine Drive

  40. Indulge in Pampering @ beach location

  41. Grand Opening & Closing Ceremonies

  42. GKSF Opening Ceremony

  43. Opening Ceremony • The festival is opened with a grand light & sound show launching the logo. • The sound & light show takes the city through the grand history & growth of Kerala from a fishing village into an urban paradise. The AV storyboard traces the culture & the lifestyle and the important landmarks of Kerala that must be visited during GKSF.

  44. GKSF Opening Ceremony • Inaugural Moment: • Giant neon sign of the festival logo placed on stage. • The CM switches on the light and the neon sign comes alive.

  45. Opening Ceremony Highlights • Headlining acts perform for the audience – propose Shankar Mahadevanconcert.

  46. Opening Ceremony Highlights

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