1 / 6

SWOT ANALYSIS

SWOT ANALYSIS. Business Module Ref: Marketing Consultant web site http://www. gregschaale .com/A_New_ SWATanalysis.htm. SWOT. A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project. .

janina
Download Presentation

SWOT ANALYSIS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWOT ANALYSIS Business Module Ref: Marketing Consultant web site http://www.gregschaale.com/A_New_ SWATanalysis.htm

  2. SWOT • A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project.

  3. Strengths • Strengths: Define areas you excel in, such as the company's core competency and resources. What does your company do well? . How strong is your company in the market? . Does your company have a strategic direction? . Does your company's culture produce a positive work environment?

  4. Weaknesses • Weaknesses: Evaluate your liabilities. What could be improved at your company? . What does your company do poorly? . What should be avoided? . Is your company unable to finance needed technology?. Do you have poor debt or cash flow?

  5. Oportunities • Opportunities: Analyse your customers and market attractiveness. What favourable circumstances are you facing? . What are the interesting trends? Is your company positioned to take on those trends? . Is your company entering new markets? . Is your company advanced in technology?

  6. Threats • Threats: Check out what your competitors are doing and access other potential challenges . What obstacles do you face? . What is your competition doing? . Are the required specifications for your products or services changing?. Is changing technology threatening your position? . What policies are local and federal lawmakers backing? Do they affect your industry?

More Related