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THE NEW VALUE OF MEDIA. $41b. Michael Iskas. MEDIA PLANNER. COMMS PLANNER. INTEGRATED PLANNER. DIGITISATION OF MEDIA. NEW MEDIA VALUE. ADVERTISING. MEDIA. MEDIA. ADVERTISING. USE RESPONSIBLY!. ATL. BOUGHT. $. NO VALUE IN RENAMING . BTL. PR. OWNED. EARNED. $. $.

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The new value of media

THE NEW VALUE OF MEDIA

$41b

Michael Iskas


MEDIA PLANNER

COMMS PLANNER

INTEGRATED PLANNER



NEW MEDIA VALUE

ADVERTISING

MEDIA

MEDIA

ADVERTISING

USE RESPONSIBLY!


ATL

BOUGHT

$

NO VALUE IN RENAMING

BTL

PR

OWNED

EARNED

$

$

VALUE IN INTEGRATING

MEDIA


1

GET ON WITH OTHER AGENCIES

RELATIONSHIPS

RESPECT

RESPONSIBILITIES


2

EXPECTATIONS

CLARITY. NO GUESSING

RESOURCES

PROCESS


3

MINIMISE LEAP OF FAITH

...all others bring data!


4

WE

ARE AGENTS



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