Certified For Windows Vista Customer awareness. Justin Jed, Group Product Manager Connie Pohl, Lead Program Manager. Agenda. Genesis for the Windows Logo Program Statistics on product submissions Windows Logo Program Process Improvements Customer demand activities Resources for you.
Justin Jed, Group Product Manager
Connie Pohl, Lead Program Manager
“The strength of Windows has always come from the ecosystem around it.”
-Bill Gates, CES 2007
Customer Excitement: Drive customer confidence and excitement for the ecosystem as a key Windows pillar
Ecosystem Support: Invest in programsthat make it easier to build compatible products
Windows Logo Program Submissions (April 11, 2007)
Definitions of RTM month
Aug 2001 XP
Nov 2006 Vista
New Requirements June 1st every year
Better Alignment with Hardware Refresh Cycles
Information and marketing overload
Time necessary to sort through it allHardware Purchases Can Be Overwhelming
New campaign launching at WinHEC
Etail partner engagement
Community and bloggers
PR and Reviews
WLPbrand @ microsoft.com
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