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Tomato & Health Commission Update: Sacramento 2010 By Gwen Young

Tomato & Health Commission Update: Sacramento 2010 By Gwen Young. Tomato & Health Commission:. Aims for Tomatoes & Health Commission: Collate health benefits / promotional activities relevant to Tomato Products Disseminate credible research & Information

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Tomato & Health Commission Update: Sacramento 2010 By Gwen Young

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  1. Tomato & Health Commission Update: Sacramento 2010By Gwen Young

  2. Tomato & Health Commission: • Aims for Tomatoes & Health Commission: • Collate health benefits / promotional activities relevant to Tomato Products • Disseminate credible research & Information Principles to Receive WPTC Endorsement: • Part of healthy diet / lifestyle • Must be scientifically credible

  3. Commission Presentation: Lycopene ADI Tomato & Health Topics Health Claims LYCOCARD Update Tomato Product Wellness Council

  4. Lycopene ADI Background: Jan 08, EFSA Position papers set ADI* value to 0.5 mg/kg for Lycopene, basis JECFA papers, 2006. WPTC: Public confusion could limit tomato product consumption, June 2008. June 09: JECFA withdrew ADI for all forms lycopene, it follows EFSA will do the same. *ADI = Acceptable Daily Intake

  5. Jan 2010:Lycopene ADI WPTCletter to EFSA commission re-stating request to withdraw lycopene ADI.EFSA released study results showing: • Increased exposure amounts of Lycopene for all age groups. • ADI may be reached with foods naturally containing lycopene. • ADI may be exceeded with lycopene fortified foods, especially children.

  6. Tomato Products: Health Salt – Food companies are responding to consumers. Brands and restaurants promoting salt reductions in US, UK, Canada, Australia…and beyond.Is Regulation in the future?

  7. Tomato Products: Health BPA – safe or not? • Safe on record at current usage levels: FDA , EFSA, WHO, Health Canada, Japanese National Inst. of Adv. Industrial Science & Tech. • NIH research ($30mil USD) underway to assess human safety. • FDA conducting Safety Assessment • In the Interim: FDA suggests steps to reduce human exposure: infants and efforts to replace BPA or minimize BPA levels in canned food linings. http://www.fda.gov

  8. Australian Update Tomato and Health Meeting: 1 Feb 2010Primary and Secondary Tomato Processors and Tomato Growers Topics included: • Collaboration on Tomatoes and Health • Research, Promotion, and Nutrition • LYCOCARD IP • Tomato Product Wellness Council

  9. Tomato & Health Cookbook • Italian Family Cook Book • Delicious & Nutritious • Kids & Cooking Novices • Tomato Product Recipes http://www.atavolatogether.com and http://www.Amazon.com

  10. Tomato & Processing Book Journalist A. Allen combines reportage, archival research, and innumerable anecdotes in a lively narrative that, through the lens of today’s global market, tells a Tomato story that will resonate from the greenhouse to the dinner table.Arthur Allen, a former Associated Press foreign correspondent, has written for The New York Times Magazine, The New Republic, The Washington Post, The Atlantic Monthly.$26.00: www.counterpointpress.com Available Amazon.com , Mar 2010

  11. Health Claims EFSA: Claims relevant to Lycopene / Tomatoes not evaluated 1 Oct 2009 session. End of July 2010 is planned next session. USDA: No Relevant Claim Activity, numerous new programs on Health / Food Education and outreach tools

  12. LYCOCARD Update • Industrial Platform - Oct 2009: Expand Communications and link Research & Industry • AMITOM invitations to join: Nov /Dec • To date: 7 Companies joined in Europe • Open for World Wide Membership • Possible Link with Grain Industries • 4 Year Research & IP meeting: June-Estoril

  13. Research Update • Clinical Study: Inflammation response: Overweight /Obese • Clinical Study: LDL Oxidation response for Healthy Weight • Study 3: Coronary Biomarkers – 28K women’s cohort • Presented 2009: EB, ADA, FAV Health, LYCOCARD Symposia, Tomato Day • Experimental Biology: April 2010

  14. Research Update • Literature Review Book 450 studies Tomatoes & Health • Additional copies or non-members:$50 per book • Basis for 2010 promotion plan • CLFP Booth 725A • www.tomatowellness.com

  15. Communications 2010 • Updated Web Site: www.tomatowellness.com • Media: National Heart Month, Eating Well Spring Issue, Shape Up for Summer, Healthy BBQ, Fall Slower Cooker, Affordability, TV • FaceBook pages (Professional / Consumer) • Voice of the Industry: Nutrition Policy / Position Papers • Global Collaborations such as LYCOCARD IP • Market Research – Target 2011 Program

  16. Conclusions • Growing number of Consumers know that Tomatoes are part of a Healthy diet. • Need to understand Consumer purchase decisions to optimize influence. • Coordinating Efforts Globally is Key with Economic Pressures • Government Influence Desired

  17. Thank You!By Gwen Young: WPTC Feb 2010

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