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CONSUMER MARKETING

CONSUMER MARKETING. TV PLAN. Use television commercials to up the cool factor of Pokémon’s core attributes (Battling, Training and Catching) and highlight key role play items that allow kids to step up the action. Key TV Drivers: Battle Ready Pikachu & Pokédex

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CONSUMER MARKETING

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  1. CONSUMER MARKETING TV PLAN Use television commercials to up the cool factor of Pokémon’s core attributes (Battling, Training and Catching) and highlight key role play items that allow kids to step up the action. • Key TV Drivers: Battle Ready Pikachu & Pokédex • Introduce New Mega-Evolved figures 120MM IMPRESSIONS

  2. TOMY Trainer Station at Six Flags • Activated TOMY Pokémon Trainer Stations at Six Flags Parks in August 2014 • Ran a multi-faceted campaign aimed to empower kids to feel like a Pokémon trainer with new TOMY role play toys • Experiential • TOMY Pokémon Trainer Station let kids get hands-on with the toys. • A special Pokémon Trainer Event challenged kids to a timed contest where they competed to see who could transform into a Pokémon Trainer the fastest using TOMY Pokémon role play toys. The winner receiveda 2015 Six Flags Season Pass and $250 worth of Pokémon toys. • Park attendance of 290,000 on event days. • 500 Pokémon Trainer Challenge contest entries.

  3. TOMY Trainer Station at Six Flags • Drive to Retail • Distributed 200,000 $5.00 off Battle Ready Pikachu coupons. • In-Park Media • Delivered 12MM impressions to a captive audience through in-park TVs & digital billboards. • PR • Media coverage of the Pokémon Trainer contest provided 12MM additional impressions. • Social – Encouraged social sharing with photo opportunities. • #TomyPokemonTrainer

  4. GET TOYS IN KIDS HANDS! • Incentivize core franchise fans to build their Pokémon figure collection • Included a 2” Pikachu figure and cross sell insert in the Season 16 Black and White • Unova and Beyond TV series DVD package • Distribution of 25K Units • In-stores September 23

  5. DIGITAL PLAN • Runs September 15 through December 1 • Ads run on content targeted to boys 5- 12 • Ninjago, Adventure Time, TMNT, Power Rangers • Combination of pre-roll video and display ads • Brand takeover on games page (the most visited page on CN.com and Nick.com) • Runs across desktop, mobile and tablet • Delivering 4MM Impressions

  6. TV PLAN Use television commercials to up the cool factor of Pokémon’s core attributes (Battling, Training and Catching) and highlight key role play items that allow kids to step up the action. • Key TV Drivers: Battle Ready Pikachu & Pokédex • Introduce NEW Mega Evolved Figures 120MM IMPRESSIONS

  7. HOLIDAY MEDIA TOUR • Battle Ready Pikachu featured on local morning talk shows in six markets • 715,000 Media Impressions

  8. Holiday Toy Lists • Full page ad featuring Battle Ready Pikachu and the Kalos Region Pokédex inside the holiday edition of the Toy Insider featured as a part of Woman’s Day Magazine.

  9. Summary • Successful execution of Six Flags multi-faceted campaign with • experiential and media generating 24MM + impressions • Drive to retail; distributed 200K $5.00 off coupons for Battle Ready • Pikachu • Cross promotion with DVD (figure and cross sell insert) • Five week TV plan runs during peak shopping season • Digital media runs on proven channels like Youtube, Nickelodeon and • Cartoon Network • Featured in six market Satellite Media Tour (early morning TV segments) • Part of Toy Insider’s Woman’s Day Holiday Guide

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