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U.S Commercial Service São Paulo U.S Consulate General São Paulo, Brazil President Luis Inácio Lula da Silva Took leadership on 1 st of January, 2003 Political party: Labor Party- PT 2002 - Won by 61.27% at the first mandate 2006 - Won by 60,83% at the second mandate

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U.S Commercial Service São Paulo

U.S Consulate General

São Paulo, Brazil

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President Luis Inácio Lula da Silva

  • Took leadership on 1st of January, 2003

  • Political party: Labor Party- PT

  • 2002 - Won by 61.27% at the first mandate

  • 2006 - Won by 60,83% at the second mandate

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Brazil Compared:(Size of the EconomyUS$ Billion)

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Brazil Compared:

U.S. Exports to Latin America (US.$ Billion)

Source: U.S Census Bureau

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Brazil’s GDP US$ Billions

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Robust trade surpluses, with both exports and imports on the rise.

Trade Balance, Exports and Imports

(12 months rolling)

Current Account and FDI

(12 months rolling)


X, M

Source: Ministry of Commerce


Strong trade adjustment dampening external financing needs.

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Inflation Rate (1993 – Dec/2007) rise.



















Source: Agência Estado

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Interest Rates rise.

  • The SELIC interest rate is currently 11.5% (per year)

  • Mortgage loans range from 2% to 4% per month

  • Businesses generally pay from 2% to 4.5% (per month), depending on their creditworthiness

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São Paulo and Brazil rise.

3% of area


22% of inhabitants

34 % of GDP

41% of industrial GDP

32% of exports

São Paulo

43% of imports

68% of financial operations

Source: IBGE, Seade and Banco Central do Brasil, 2005

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São Paulo rise.

45% of world trade of medium aircraft

(30-60 passengers).

53% of Brazilian motor vehicle-production

70% of Brazilian sugar and alcohol production and exports. World’s biggest producer of orange juice.

60% of Brazilian capital goods production.

40% of Brazilian refining oil production.

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Anápolis – GO Aracajú –SE Belém – PA

Belo Horizonte – MG Belo Horizonte – MG Betim – MG

Boa Vista – RR Brasília – DF Brasíia – DF

Campinas – SP Campo Grande – MS Campo Grande– MS

Contagem – MG Contagem – MG Caxias do Sul – RS

Cuiabá – MT Curitiba – PR Divinópolis – MG

Florianópolis – SC Fortaleza – CE Goiânia – GO

Goiânia – GO João Pessoa – PB Juiz de Fora – MG

Londrina – PR Macae – RJ Macapá – AP

Maceio – AL Manaus – AM Natal – RN

Novo Hamburgo – RS Palmas – TO Petrolina – PE

Porto Alegre – RS Pouso Alegre-MG Recife – PE

Ribeirao Preto - SP Rio de Janeiro-RJ Salvador – BA

São Luís – MA São Paulo – SP Teresina – PI

Uberaba – MG Uberlândia – MG Uberlândia – MG

Vitória – ES Vitória – ES

Asunción Ciudad del Este

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(U.S. $ Billion) rise.

U.S. Census Bureau

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Best Prospects for Sales to Brazil rise.

  • Aircraft and Aircraft parts

  • Chemicals/Pharma

  • Electronics and Electric Power equipment

  • Medical Equipment

  • Oil and Gasfield Machinery & Services

  • Pollution Control Equipment

  • Printing/graphic equipment

  • Retail/consumer items

  • Safety and Security Equipment

  • Telcom/Computer Hardware/Software

  • Transportation Equipment

  • Travel and Tourism

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U.S. – Brazil Trade Relations rise.

  • Brazil Business Concerns with the U.S.

    • Agricultural Subsidies (cotton, ethanol, soybeans)

    • Restrictive Tariff Rate Quotas (sugar, OJ, ethanol)

    • U.S. Anti-dumping policies

  • U.S. Business Concerns with Brazil

    • High tariffs (20%) & complicated taxes (Up to 60% FOB)

    • Enforcement of Intellectual Property Rights

    • Onerous licensing & Regulatory Requirements

    • Transparency, bureaucracy, different judicial system, slow customs

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Best Prospects: rise.

Wireless equipment & Services for 3G

HDTV related software & equipment (Set-top decoder boxes; transmitters for digital radio and TV, encoders, multiplexes, automation systems, studio TV cameras, video servers, IPTV solutions, digital transmitters for High Definition Television (HDTV), microwave systems


Brazil high tariffs (0-20%) & complicated tax system (Up to 60% FOB)

Telecom Market US$ 46 billion

Source: Anuario Brasileiro deTelecomunicacoes

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The telecom sector has almost 150 million fixed, mobile, Internet and pay TV clients


Fixed phones

35,4 million

Mobile users

99,9 million

Pay TV households

4,5 million


LA - Most important countries *

FIxed phones / household

Mobile phones / population

Pay TV / households

Broadband / households

* Argentina, Chile, Mexico and Venezuela

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Internet Overview Internet and pay TV clientsThe Brazilian users spend more time than anyone in the world

  • Internet users

  • 32 million Brazilians had used the internet, monthly in 2006. The forecast for 2007 I to reach 37 million

  • In four years, the number of internet users increased 67%

Internet users

  • Broadband Access

  • 2006: the broadband active connections growth was 40,1%. In this same period, the service penetration jumped from 2,2% to 3%

  • 2010: it is expected 10 million connections

  • Time Spend monthly surfing on web

  • The Brazilian internet user is the one who spend more time online: 22h26 for each user in June 2007 (USA: 19h05)

Time spend in internet

Source: Ibope e-Ratingand IAB (Interactive Internet Bureau)

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  • Total Market size: US$ 2.2 billion/year Internet and pay TV clients

    • Best Prospects:

      • Crawler lattice-boom cranes

      • Cranes above 60 tons

      • Tower cranes above 100 tons

      • Rough terrain hydraulic cranes

      • Heavy earthmoving equipment

      • Large concrete plants

      • Paving equipment

      • Topography equipment

      • Non-destructive drilling and tunneling equipment


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Abundance of cost line – over 5,000 miles long; Internet and pay TV clients

Less price-sensitive market;

Heavy duties as it is considered a “non-essential” market;

The market is expected to expand, accompanying the increased number of beach resorts being constructed along the northeastern coast of Brazil.

Small local production X heavy presence of foreign companies;

Brazilian boat fleet : Sao Paulo 80%, Rio de Janeiro 9% Santa Catarina and Parana together with 4%.

Leisure Boats

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Leisure Boats Internet and pay TV clients

  • Accessories for the boats such as motors, electronics, awnings, GPS, furnishings are mostly imported.

  • The majority of the boats are used in the ocean.

  • The market is expected to expand as the number of beach resorts being constructed along the north and northeastern coasts of the country increase.

  • Major shows in the segment are:

    • Sao Paulo Boat Show – October 4-9, 2007

    • Rio Boat Show – TBD, 2008

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  • AGCO Internet and pay TV clients

  • Caterpillar

  • CNH (Case New Holland)

  • Komatsu

  • Randon

  • Volvo

  • Ingersol Rand

  • Dynapac

  • Ciber

  • BobCat

    Note: All above companies are manufacturing in Brazil.


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Points of Contact Internet and pay TV clients

  • São Paulo: [email protected]

  • Rio de Janeiro: [email protected]

  • Brasilia: [email protected]

  • Belo Horizonte: [email protected]