The Media and Politics. Politics in the Age of Mass Media. Media and Elections. Politicians and media have a symbiotic relationship Media focus on conflict and negative advertisements Media focus on frontrunners and the horserace Campaigns focus on spin and soundbites. Media and Politics.
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Politics in the Age of Mass Media
Consequence: Voters distrust candidates, government, media
Consequence: Voters less informed
Consequence: Voters adopt media frames/primes
1964 – Daisy Spot
1988 – Willie Horton
2000 - Meatball