The Media and Politics. Politics in the Age of Mass Media. Media and Elections. Politicians and media have a symbiotic relationship Media focus on conflict and negative advertisements Media focus on frontrunners and the horserace Campaigns focus on spin and soundbites. Media and Politics.
Politics in the Age of Mass Media
Consequence: Voters distrust candidates, government, media
Consequence: Voters less informed
Consequence: Voters adopt media frames/primes
1964 – Daisy Spot
1988 – Willie Horton
2000 - Meatball