the media and politics
Download
Skip this Video
Download Presentation
The Media and Politics

Loading in 2 Seconds...

play fullscreen
1 / 12

The Media and Politics - PowerPoint PPT Presentation


  • 546 Views
  • Uploaded on

The Media and Politics. Politics in the Age of Mass Media. Media and Elections. Politicians and media have a symbiotic relationship Media focus on conflict and negative advertisements Media focus on frontrunners and the horserace Campaigns focus on spin and soundbites. Media and Politics.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Media and Politics' - jana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the media and politics

The Media and Politics

Politics in the Age of Mass Media

media and elections
Media and Elections
  • Politicians and media have a symbiotic relationship
  • Media focus on conflict and negative advertisements
  • Media focus on frontrunners and the horserace
  • Campaigns focus on spin and soundbites
media and politics
Media and Politics
  • Theories of Media and Politics
    • Patterson
    • Sabato
    • Zaller
  • Media and Elections
    • Debates
    • Conventions
    • Ads
patterson s out of order
Patterson’s Out of Order
  • Trends in media coverage of elections
  • Tone of coverage  Positive to negative
  • Style  Descriptive to interpretive
  • Issues  Policy issues to reporters’ issues
patterson s out of order1
Patterson’s Out of Order

Consequences

  • Tone of coverage  Positive to negative

Consequence: Voters distrust candidates, government, media

  • Style  Descriptive to interpretive

Consequence: Voters less informed

  • Issues  Policy issues to reporters’ issues

Consequence: Voters adopt media frames/primes

sabato s feeding frenzy
Sabato’s Feeding Frenzy
  • Lapdog journalism (1941-1966)
    • Reporting that served and reinforced the political establishment.
  • Watchdog (1966-1974)
    • Scrutinized and checked the behavior of political elites by undertaking independent investigations into statements made by public officials.
  • Junkyard dog (1974 to present)
    • Reporting that is often and harsh, aggressive intrusive, where feeding frenzies flourish and gossip reaches print.
causes of the feeding frenzy
Causes of the Feeding Frenzy
  • Advances in media technology
  • Competitive pressure
  • Political events
zaller s theory of media politics
Zaller’s Theory of Media Politics
  • Theory of campaign coverage needs to take into account the different interests of voters, media, and candidates
  • Voters: "Don’t waste my time"; "Tell me only what I need to know"
  • Candidates: Use journalists to "Get Our Story Out"
  • Journalists: Maximize their "voice" in the news
media and elections debates
Media and Elections: Debates
  • 1960: First Televised Debate
  • 1984: Reagan’s Age
    • "I will not make age an issue in this campaign. I am not going to exploit, for political purposes, my opponent\'s youth and inexperience."
  • 1988 - “You’re no Jack Kennedy”
  • 1988 - Death Penalty
  • 1992 - Price of milk?
  • 2000 - Gore (sighing)
media and elections conventions
Media and Elections: Conventions
  • In the past, party conventions were much more important
  • Today, they are media events
    • Nothing new happens
    • Scripted events, speeches
  • Today, conventions usually give candidates a positive bump in the “horserace”
    • These bumps are short-lived
media and elections ads
Media and Elections: Ads
  • Political advertising: positive vs. negative
    • Positive advertising
      • Seek to define yourself before your opponent does it for you
    • Negative advertising
      • Does it work?
        • Yes  Voters remember negative ads longer than positive ads
          • Negative ads provide information to voters
slide12

1964 – Daisy Spot

1988 – Willie Horton

2000 - Meatball

ad