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Tennis…Play and Stay PowerPoint PPT Presentation


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Tennis…Play and Stay Increasing participation world-wide Manufacturer support Vital for the success of the project Involved in Intro To Tennis meetings Updated throughout the 4 years * Specifications ITF Approval Terminology Identification Court size Racket size Issues discussed

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Tennis…Play and Stay

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Tennis play and stay l.jpg

Tennis…Play and Stay

Increasing participation world-wide


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Manufacturer support

  • Vital for the success of the project

  • Involved in Intro To Tennis meetings

  • Updated throughout the 4 years

*


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Specifications

ITF Approval

Terminology

Identification

Court size

Racket size

Issues discussed


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Ball Quality

  • Concern over existing products

    • Consistency of properties between brands

    • Brands not meeting specifications

    • Are the specifications appropriate?

  • Systematic laboratory-based market test


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*


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Are specifications appropriate?

  • Play test

    • 21 brands

    • National Association experts, beginner adults, young children


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Are specifications appropriate?

  • Play test

    • 21 brands

    • National Association experts, beginner adults, young children


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Are specifications appropriate?

  • Play test

    • 21 brands

    • National Association experts, beginner adults, young children

  • In general, balls within existing specifications were preferred over those outside/in various specifications


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Conclusions

  • Specifications should be introduced into ITF Approval

  • Existing (FFT) specifications retained

  • ITF approval scheme for introductory balls introduced in 2005

*


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Specifications

  • Stage 2 and Stage 1 – laboratory tests

  • Specifications amended to allow balls to be the same size as standard ball


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Specifications

  • Stage 3 – existing laboratory tests inappropriate

  • Group of experts evaluate brands by play test

  • Year 1 – all brands evaluated; ‘gold standard’ brands selected

  • Year 2 – brands compared to gold standards


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Identification scheme

  • Common identification scheme preferable

  • Complications:

    • 3 sub-types

    • Variety of ball constructions

    • Existing schemes


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Identification scheme

  • Tests at LTA centres

  • Starter players and coaches

  • Standard protocol


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33%

8%

13%

17%

8%

21%


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Identification scheme

  • Stage 3 – red and yellow; all red (except cut foam balls)

  • Stage 2 – orange and yellow; yellow with orange dot

  • Stage 1 – green and yellow; yellow with green dot


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Terminology

  • Transition

  • Mini-tennis

  • Starter

  • Modified

  • Slower

  • Softer

  • Introductory

  • Low compression


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Red

Stage 3

Orange

Stage 2

Green

Stage 1

ITF recommended terminology


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Red/Stage 3 – ideal for Mini Tennis

Ball/court matching

Orange/Stage 2 – 50% slower and ideal for starter players of all ages

Green/Stage 1 – 25% slower and ideal for an introduction to the full court


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Terminology

  • Most other nations now using “red, orange, green” to describe the balls

  • FFT considering changing to this terminology to support the project


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Other introductory equipment issues

  • Court sizes

  • Net size

  • Rackets


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Red/Stage 3 – 11 metre/36 ft court

Court size

Orange/Stage 2 – 18 metre/60 ft court

Green/Stage 1 – full court


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Racket size

  • Match racket and ball to help make the game easier to play.

  • Particularly important for junior players.

  • 16 inch (bat), 17 inch (43 cm),

    19 inch (48 cm), 21 inch (53 cm),

    23 inch (58 cm), 25 inch (63 cm),

    27 inch (68 cm).


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Promotion and distribution

Dave Miley


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Promotion of the Balls

  • Needs

    • Convince federations and coaches to use the balls

    • Educate parents/prospective players to use the balls

    • Get balls used in competition

  • Improve the distribution direct to coaches and through retailers, and so…

  • …increase the size of the market


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Marketing and communication

  • Tennis Manufacturers

    • Incorporate Play and Stay message into marketing material

    • Use contracted players to help promote the programme

    • Use ITF stamp of approval: “As recommended by theInternational Tennis Federation”


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Promotion and distribution

  • Help promote the balls

  • Promote all manufacturers making the balls

  • Already purchasing and distributing many balls free to 100 less developed nations

  • In addition, ITF will help nations/coaches to purchase balls where they aren’t yet available


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www.tennisplayandstay.com

www.tennisplayandstay.com


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Promotion and distribution

  • Web page with all of the logos of the companies making the balls

  • Link to their website

  • One page where they can display their products on our web site/list of suppliers

  • All treated the same


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Other ideas/considerations

  • Other ideas to promote the ball

  • Other ways for the ITF and the major nations to work with the manufacturers to increase tennis participation worldwide


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Strong ITF guidelines

  • Equipment (ball, court, racket)

    • Important for retailer to link recommended ball, racket and court size to players

  • Message on rackets and balls


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Challenges

  • Limited space on ball cans for message

  • Getting retailers to stock the balls

  • Little/no facility for on-line sales direct to coaches


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Measuring success

  • Ball sales is the best measure

  • Ball sale figures are available in 16 of the nations

  • Can the ITF help to gather the sales figures in the other 23 nations?

  • Provide ITF (and manufacturers) with a good measure of how tennis is doing


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Manufacturer support

  • Support is vital

  • Want to increase the market for red, orange and green balls…

  • …which could impact sales of other tennis products

  • ITF and the Nations welcome suggestions on what we can do in addition

  • Follow-up meeting with manufacturers tomorrow


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Tennis…Play and Stay

Increasing participation world-wide


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