Futures Workshop Turku, 07.06.2006. Scenario Building. Martin Rhisiart Cardiff Business School. What are scenarios?. Scenarios are stories or narratives that portray what might happen, why it might happen, and with what consequences
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Cardiff Business School
“Within Shell, I think the imperative is to use this tool to gain deeper insights into our global business environment and to achieve the cultural change that is at the heart of our Group strategy. We face real challenges in the future, we will all need to be able to respond to changing circumstances and make informed and rigorous judgements about our decisions: these scenarios and methodology will help us to do that better.”
Jeroen van der Veer (2005), in global scenarios report (to 2025)
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