Women in telecommunications
Download
1 / 47

Women in Telecommunications - PowerPoint PPT Presentation


  • 255 Views
  • Updated On :

Women in Telecommunications Celeste Bishop [email protected] LinkedIn: www.linkedin.com/in/celestebishop Twitter: @csbishop Celeste Smith Bishop

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Women in Telecommunications' - jana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Women in telecommunications l.jpg

Women in Telecommunications

Celeste Bishop

[email protected]

LinkedIn: www.linkedin.com/in/celestebishop

Twitter: @csbishop


Slide2 l.jpg

  • Celeste Smith Bishop

  • Celeste has extraordinary expertise as an Internet Strategist and Marketing Expert. Her business, Bishop Market Resources, assists a wide range of organizations to achieve results that are more powerful and predictable through creative and effective use of their website, blogs and the ever-growing army of Social Media and Search Engine Optimization and marketing tactics that herald a new way of doing business.

  • As a recognized Internet Marketing expert, Celeste is a frequent pubic speaker and published author on a variety of topics relating to creative ways to achieve business results through emerging Internet technologies, techniques and pragmatic tactics. Celeste has also been featured in the Wall Street Journal, PBS Lehrer News Hour and National Public Radio programs and the San Francisco Chronicle.

  • Bishop Market Resources offers a range of custom services and turnkey programs, including: Website Planning Workshop, Internet Tune-up, Online Performance Management, Website Audit, Website Competitor Profiler, Online Reputation Management, Internet Self-Sufficiency and more. Her workshops include, Web 2.0: Leveraging New Web Marketing Opportunities for Your Business and Websites that Sell: How to Tool Your Website for Sales.


Slide3 l.jpg

Web 1.0  Web 2.0

Reading  Writing

Corp Comm  Peer Intelligence

Text Content Multi Media

Directed Behavior  Browsing

Information  Interaction

Mass Communication Personalization

Site Owner  You


Slide5 l.jpg


Slide6 l.jpg

  • Web 2.0

    • Enabling Technologies for Social Media

      • Broadband Penetration

      • Plug-ins

      • Widgets

      • REST Architecture

    • Enabling Functions

      • Tagging

      • Sharing

      • XML

      • Open APIs

      • Browser-based Applications

    • Process Improvements

    • Data Abstraction & Manipulation  AJAX


Slide7 l.jpg

“In the Web 2.0 world, customer and prospects rely less on a site to inform them about products and services and more on peer networking.”

Jeannie Mullen

Senior Partner, Worldwide Email Marketing

OgilvyOne Worldwide


Slide8 l.jpg

  • Social Media on a site to inform them about products and services and more on peer networking.”

  • Made possible thru Web 2.0 capabilities

  • Interactive user conversations

  • Website  Web Presence

  • Multi Media: easily accessible by all

  • Profound marketing shift from:

    Company Control  Consumer Control


Slide9 l.jpg

  • Social Media on a site to inform them about products and services and more on peer networking.”

  • “The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

  • Source: Wikipedia


Slide10 l.jpg

  • Implications… on a site to inform them about products and services and more on peer networking.”

  • Web Presence vs Website

  • Era of the Empowered Customer

  • Longer-term, Deeper Customer Relationships

  • Economic: Online Business Displacement


Slide15 l.jpg

Social Media on a site to inform them about products and services and more on peer networking.”

SM

Online Adverts

Website/Blog


Slide16 l.jpg

Internet Marketing: Key Components on a site to inform them about products and services and more on peer networking.”


Slide17 l.jpg

  • Social Networks on a site to inform them about products and services and more on peer networking.”

  • A Social Network is… “one that allows Internet users

  • the ability to add user-generated content such as:

  • comments, review, feedback, ratings, or their own

  • dedicated pages.” *

    *iPropsect & JupiterResearch study


Organizing structure l.jpg
Organizing Structure on a site to inform them about products and services and more on peer networking.”


Slide20 l.jpg

  • Social Media Business Value on a site to inform them about products and services and more on peer networking.”

  • Listening Posts – Market & Customer Research

  • New Ways to Reach Target Market

  • Influence Search Engine Ranking

  • Online Reputation Management

  • Brand Building/Public Relations

  • Customer Service On Steroids

  • Build Business Relationships

  • New Advertising Channels

  • Cost & Speed Advantages

  • Viral Marketing Potential

  • Leapfrog Competitors

  • Lead Development


Slide21 l.jpg

  • Launched February 2004 on a site to inform them about products and services and more on peer networking.”

  • 5th most popular website & growing

  • Growth: 110M to 200M users < 8 Months

  • Over 150M active users in 170 countries

  • 10/07 Microsoft invests $240M/1.6% Stake

  • Growth: 314% in Europe

  • Ad Network  volume + targeting

  • Opening more API  more innovation

  • Coming Soon: OpenID


Slide23 l.jpg

  • Business Value on a site to inform them about products and services and more on peer networking.”

  • Build Business Networks

  • Drive Traffic to Hub

  • Enhance SE Ranking

  • Targeted Advertising

  • Surveys & Polls

  • Market Events

  • Monetize as Add-on Developer

  • Data Mining


Slide24 l.jpg

  • Case Study: on a site to inform them about products and services and more on peer networking.”

  • Social Music Discovery Site 5/07

  • Starting Point: 3M Users

  • Launched Facebook App – grew 1M/week

  • Three Weeks After Launch: 6.5M

  • Demand So High Requested More FB Capacity

  • 4/09 – 40M users; changing name to Music

  • http://www.ilike.com/tour?page=2

Color Commentary:

iLike tried to install 100 additional servers; ended up renting a 24’ truck driving around SF asking companies to sell spare machines!


Slide25 l.jpg

  • Business-oriented networking site on a site to inform them about products and services and more on peer networking.”

  • All Fortune 500 are represented in LinkedIn

  • Business Value:

    • Increase Visibility

    • Build Networks

    • Lead Development

    • Check Out Competition

    • Improve SE Ranking

    • Research… of all kinds

    • Advertising

    • Finding Jobs/Gigs


Slide26 l.jpg

  • Case Study: on a site to inform them about products and services and more on peer networking.”3GJuice

  • Dutchman – Henk van Ess – and his 3G iPhone

  • Commented in LinkedIn Groups About Battery Life

  • Chinese Battery Manufacturer on LinkedIn Replied

  • “I have a solution.”

  • Henk Used It, Liked It and Commented in LinkedIn

  • Henk Hears from Other LinkedIn Members; Takes Orders

  • Becomes International Distributor: Day 1 = 1,200 Orders!

  • Dutch Consultant Collaborates with Chinese Manufacturer

  • Birth of a New Company: 3GJuice

  • Happy Henk… 

    Source: NY Times & Telegent

    http://www.3gjuice.com/


Slide27 l.jpg

  • A social networking site with an interactive, user- on a site to inform them about products and services and more on peer networking.”

  • submitted network of friends, personal profiles,

  • blogs, groups, photos, music, and videos for

  • teenagers and adults internationally. Its headquarters

  • are in Beverly Hills where it shares an office building

  • with its immediate owner, Fox Interactive Media,

  • which is owned by News Corporation in NYC.

  • Source: Wikipedia


Slide28 l.jpg

  • Online platform/tools that enables users to create their own social networks. DIY…

  • Launched October 2005 Marc Andreessen & Gina Bianchini

  • 4/09 1M networks

  • 22M registered users ~ 6M active

  • Lost 20% of page views in Dec/08 when it shut down networks containing porn/adult material

  • http://womenintelecom.ning.com/


Slide29 l.jpg

  • “Email Marketing 2.0?” social networks. DIY…

  • 140 Character Limit; 100% Opt-in

  • Critical Mass: Oprah & Ashton Kutcher/CNN

  • 10M visitors 2/09 – 700% PY Increase

  • 70% of Twitter users joined in 2008

  • More than one in ten (11%) online adults in US say they have used Twitter

  • - or a similar service – to share updates about themselves or view updates

  • about others, and those who use Twitter have a greater affinity for mobile devices.

    • Pew Internet & American Life Project


Slide30 l.jpg

The Oprah Effect social networks. DIY…

http://video.google.com/videosearch?hl=en&rlz=1T4GWYA_enUS308US209&q=oprah%20on%20twitter&um=1&ie=UTF-8&sa=N&tab=wv#


Slide31 l.jpg

  • Business Value social networks. DIY…

  • Get answers to Qs

  • Networking

  • Connect with Influentials

  • High Viral Potential

  • Social Proof

  • ID Opportunities

  • Tracking Tool

  • Instant News

  • Personal Brand Building

  • Drive Traffic to Hub

  • Customer Service/Corp Brand Building

  • Get Help


Slide33 l.jpg

  • Case Study: Jet Blue social networks. DIY…

  • In the Beginning: JB Monitoring Online Reputation

  • Customer Complaints Treated Real-time

  • Result: Surprised & Highly Satisfied

  • Next Wave: Satisfied Customer Used Twitter Like a Digital Megaphone; Shared Stories About JB Responsiveness

  • Customers Became Viral Marketing Army

  • Jet Blue Gains Favorable Rep For “Awesome” Customer Svc

  • Traditional Media Picks Up Story; Legs Beyond Twitter

  • http://twitter.com/JetBlue


Slide34 l.jpg

Flutter: social networks. DIY…http://www.youtube.com/watch?v=BeLZCy-_m3s


Slide35 l.jpg

  • Del.icio.us & Technorati social networks. DIY…

  • Social Bookmarking – Store, Share, Categorize & Find Info

  • Delicious – Launched in 2003; Yahoo! Acquired in 2005

  • Technorati – Launched 2004; Blog SE & Social Bookmarking

  • Shared WebPages; Organized by Tags

  • Some Support Ratings, Comments, etc.

  • Big Deal Aspects: Sharing & Internet-based


Slide36 l.jpg

  • Social Bookmark Business Value social networks. DIY…

  • Distribute Content

  • Drive Traffic to Hub

  • Some Search Engine Link Value – Eroding

  • Social Proof


Slide37 l.jpg

  • Powerful & Controversial social networks. DIY…News Story Site

  • Discover & share stories others have “Dug Up”

  • Launched 2004 – Members “Vote” Stories to Top

  • Digg Bar launched 4/09; Controversial

  • Business Value:

    • Submit stories (articles, posts, press, etc.)

    • Drive traffic to Hub

    • Social Proof

    • Some link value

    • High viral potential


Slide38 l.jpg

  • Squidoo is a community website that allows users social networks. DIY…

  • to create pages (called lenses) for subjects of

  • interest. Lenses are interactive, and can contain

  • Flickr photos, Google maps, blogs, eBay auctions,

  • YouTube videos, and other links.

  • Source: Wikipedia


Slide40 l.jpg

  • Displays Wide Range of Video Content: social networks. DIY…

    • Home-made Video Blogs and Video;

    • TV & Movies Clips

    • Music Videos

  • Former Pay Pal Employees Launched 2005

  • Acquired by Google 11/06 for $1.65B in stock

  • User Generated Video Content

  • Nearest Competitor – Hulu

  • Noteworthy:

    • CNN - YouTube Presidential Debates

    • George Allen, former Virginia Senator

    • Barack Obama

    • Susan Boyle: >100M views

      http://www.youtube.com/watch?v=9lp0IWv8QZY&feature=related

      http://www.youtube.com/watch?v=0DbFDsWjsEo&feature=channel

      http://www.youtube.com/watch?v=qg1ckCkm8YI


Slide41 l.jpg

  • Business Value social networks. DIY…

  • Advertising

  • Viral Video

  • Reputation Management

  • Search Engine Ranking


Slide42 l.jpg

  • Flickr & Slide Share social networks. DIY…

    • Image/video Hosting Site; Launched 2004

    • Yahoo! Acquired 2005

    • Used by Bloggers to Host Pix

    • 11/08 > 3B Images

    • Presentation Sharing Website

    • Supports PowerPoint, PDFs, MS Word, etc.

    • Converts Presentations to Flash

    • Can Bookmark, Comment and Tag


Slide43 l.jpg

  • Launched October 2007 by Former Google Employees social networks. DIY…

  • Social Media Aggregation Software

  • Consolidates Various Social Media in One Place

  • Check What Network Members Do Across Platforms

  • Convenience + Business Opportunities

    • Add Relevant Blog(s)

    • Extend Content Reach

    • Business Efficiency Tool

    • Super Searching


Slide44 l.jpg

  • Critical Success Factors social networks. DIY…

  • ID Target Market Online Channel & Keyword Preferences

  • Master SEO Fundamentals; Build On Top of That Platform

  • Identify Ecosystem; Watch, Value, Then Participate

  • Develop Content Creation & Distribution Strategy

  • Manage Personal & Business Reputation Online

  • Build a Relevant Plan &Tactical Mix

  • Measure & Performance Manage

  • Avoid Network Quality Dilution


Slide45 l.jpg

  • Guidance social networks. DIY…

  • Don’t Get Overwhelmed

  • Develop a Strategy and Plan

  • Integrate With the Rest of Business Initiatives

  • Master Web 1.0 Fundamentals First

  • Maintain Your Learning

  • Perform Core Competency In-house; Outsource the Rest

  • Learn by Failing – Monitor & Measure Everything

  • Think Evolution, Not Revolution – Manage For Long Term


Slide46 l.jpg

  • Web 3.0 – Eric Schmidt social networks. DIY…

  • Just When You Thought It Was

  • Safe To Get Back In The Water…

  • http://www.youtube.com/watch?v=T0QJmmdw3b0&feature=related


Slide47 l.jpg

  • Celeste Bishop social networks. DIY…

  • [email protected]

  • www.BishopMarketResources.com

  • LinkedIn: www.linkedin.com/in/celestebishop

  • Twitter: @csbishop


ad