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2010 MOVIEGUIDE ® REPORT TO THE ENTERTAINMENT INDUSTRY

Christian Content Increases Box Office 2009 Average Box Office in Millions $74 (275 movies reviewed) $45 $42 $24 No C C CC CCC & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE ® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010 2002 2003 2004 $98 2005 2006 2007

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2010 MOVIEGUIDE ® REPORT TO THE ENTERTAINMENT INDUSTRY

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  1. Christian Content Increases Box Office 2009 Average Box Office in Millions $74 (275 movies reviewed) $45 $42 $24 No C C CC CCC & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  2. 2002 2003 2004 $98 2005 2006 2007 2008 2009 $30 $21 $18 $17 $16 $15 $14 $13 $74 $76 $74 $69 $55 $47 $34 Very Strong Christian Content Consistently Beats Very Strong Negative Worldview Content Average Box Office in Millions & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  3. No L $49 2009 Average Box Office in Millions L LL (275 movies reviewed) $34 $31 Bad Language Decreases Box Office & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  4. As evidenced by the fact that . . . R-rated movies in the Top 25 are at an ALL TIME low & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  5. Less R-Rated Movies 1991-2009 30% 53% Percent of All Movies Rated Percent of All Box Office Earned & Onward Upward Source: The Numbers INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  6. In part because. . . YOU are making more movies with Redemptive content Movies with positive faith-filled content (C,CC,CCC) 1% 54% 1985 2009 & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

  7. WE’RE HERETO HELP YOU! 805-383-2000www.movieguide.org & Onward Upward INSPIRED ENTERTAINMENT 2010 MOVIEGUIDE® REPORT TO THE ENTERTAINMENT INDUSTRY © Baehr 2010

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