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Information Architecture. Class Four. Agenda. Quiz Research Topic Presentation Order Discuss Readings, Chapters 1-5 Class Work: Planning a Site Group Work: Building a Site Plan. Research Topic Presentations. Somebody had to be first – deal with it. Three per week Starting next week

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Presentation Transcript

Agenda
Agenda

  • Quiz

  • Research Topic Presentation Order

  • Discuss Readings, Chapters 1-5

  • Class Work: Planning a Site

  • Group Work: Building a Site Plan


Research topic presentations
Research Topic Presentations

  • Somebody had to be first – deal with it.

  • Three per week

  • Starting next week

  • You are teaching the class / leading the discussion


Defining ia the architecture analogy
Defining IA – The Architecture Analogy

  • Planning / Design / Construction / Maintenance

  • Web sites & buildings support different activities

    • Rooms, departments, buildings

    • Shopping, reading, resting

  • Structuring, Organizing & Linking

  • Finding & Managing


What ia is and isn t
What IA is and isn’t

  • Context, Content, Users

  • Interfaces

  • Search & Browse

  • Knowledge Networks

  • Information Seeking Behavior

  • Navigation Systems

  • Graphics

  • Maps & Logos

  • Controlled Vocabularies (labels)

  • Metadata

  • What isn’t IA? (p 9)

  • Huh?



Information architects yes or no
Information Architects? Yes or No

  • Yes, they take many disciplines & update for today’s technology & users

  • Yes, it is a foundation of theory that is being built upon

  • Yes, someone has to be the focal point of Information Design & Development

  • No, we really need Solutions, no matter where they come from

  • No, we need better tools to make IA flow from the process

  • Who agrees with Andrew Dillon?


Information seeking behaviors
Information Seeking Behaviors

  • Searching – Browsing – Asking

  • Known-Item Seeking – user knows what and where

  • Exploratory Seeking

  • not sure exactly what you’re looking for

  • open ended

  • no definitive right answer

  • Exhaustive Search

  • I want everything

  • Refinding

  • marking for later

  • favorites, tagging <toberead> ,<tobeforwarded>


User needs behaviors
User Needs & Behaviors

  • Integration

  • Searching, Browsing and Asking used in same session

  • Iterative

  • Session/behavior results feedback into next action

  • “Berry-picking”


Quick exercise
Quick Exercise

  • Find This Picture


Anatomy of ia
Anatomy of IA

  • Search

    • Interface

    • Query Language

    • Index & Algorithms

    • Results (Zones)

  • Browse

    • Taxonomies & Hierarchies

    • Global (site-wide) & Local Navigation Links

    • Tables of Contents, Site Maps, Indices

    • Guides, Pathfinders, Wizards, Tasks

    • Content & Contextual Links

  • “Invisibles”

    • Controlled Vocabularies (language use)

    • Thesauri

    • Rule Sets (Canned search results)


Organization schemes
Organization Schemes

  • Shared characteristics of content items that

  • influence their logical grouping

  • Alphabetical

    • Directories (Big) & Lists (Smaller)

  • Chronological

  • Geographical


Organization schemes ambiguous
Organization Schemes - Ambiguous

  • Topic - Consumer Reports

  • Task - Ebay (task & topic)

  • Audience – Dell.com

  • Metaphor – Children’s Sites

  • Hybrid – University Sites


Organizational structures
Organizational Structures

  • Hierarchy: Top Down

    • Centralized

    • Not always just one

  • Balance of Breadth & Depth

  • Consider Context

    • New website likely to grow –> Broad and shallow


Organizational structures1
Organizational Structures

  • Granular: Bottom Up

    • Content Driven

      • Metadata, tagging

    • Technology Driven

      • Databases & automation


Ia deliverables
IA Deliverables

  • Paper prototypes

  • Wireframes (templates)

  • Blueprints (Site maps)

  • Controlled vocabularies

  • User scenarios (storyboards)

  • Metadata schemas

  • Metaphors

  • Design palettes

  • Content inventory






Class work planning a site
Class Work: Planning a Site

  • What kind of site will you build?

    • Informational

    • Entertainment

    • Portfolio

    • Content display

    • Context with links

  • What resources do you have?

    • Content

    • Ideas

    • Circumstance

  • Write up your ideas (Time Limit)


Group work building a site plan
Group Work: Building a Site Plan

  • Discuss your ideas with your neighbor

  • Do you have too much initially planned?

  • Who is your user audience?

  • What will the site be used for?

  • Why would someone want to use your site?

  • What are the goals of the site?


For next week
For Next Week

  • Write up of your site plan and discussion from class

  • Presentations

  • SILVAS, Metaphors in Web Design and Navigation

  • MASON, Taxonomies & Classification for Organizing Content

  • TSE, User IA – blogs, RSS and WIKIs

  • Reading

  • Rosenfeld, Information Architecture: Chapter 9

  • Morrison, J. B., Pirolli, P., & Card, S. K. (2001). A Taxonomic Analysis of What World Wide Web Activities Significantly Impact People's Decisions and Actions. Proceedings of CHI 2001, Seattle, WA.

  • Wilson, T. D. (2000). Human Information Behavior. Informing Science: Special Issue on Information Science Research, 3(2).

  • Millen, D. (2000). Rapid Ethnography: Time Deepening Strategies for HCI Field Research. Paper presented at the DIS '00, Brooklyn, NY.


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