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Information Architecture. Class Four. Agenda. Quiz Research Topic Presentation Order Discuss Readings, Chapters 1-5 Class Work: Planning a Site Group Work: Building a Site Plan. Research Topic Presentations. Somebody had to be first – deal with it. Three per week Starting next week

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Presentation Transcript
agenda
Agenda
  • Quiz
  • Research Topic Presentation Order
  • Discuss Readings, Chapters 1-5
  • Class Work: Planning a Site
  • Group Work: Building a Site Plan
research topic presentations
Research Topic Presentations
  • Somebody had to be first – deal with it.
  • Three per week
  • Starting next week
  • You are teaching the class / leading the discussion
defining ia the architecture analogy
Defining IA – The Architecture Analogy
  • Planning / Design / Construction / Maintenance
  • Web sites & buildings support different activities
    • Rooms, departments, buildings
    • Shopping, reading, resting
  • Structuring, Organizing & Linking
  • Finding & Managing
what ia is and isn t
What IA is and isn’t
  • Context, Content, Users
  • Interfaces
  • Search & Browse
  • Knowledge Networks
  • Information Seeking Behavior
  • Navigation Systems
  • Graphics
  • Maps & Logos
  • Controlled Vocabularies (labels)
  • Metadata
  • What isn’t IA? (p 9)
  • Huh?
information architects yes or no
Information Architects? Yes or No
  • Yes, they take many disciplines & update for today’s technology & users
  • Yes, it is a foundation of theory that is being built upon
  • Yes, someone has to be the focal point of Information Design & Development
  • No, we really need Solutions, no matter where they come from
  • No, we need better tools to make IA flow from the process
  • Who agrees with Andrew Dillon?
information seeking behaviors
Information Seeking Behaviors
  • Searching – Browsing – Asking
  • Known-Item Seeking – user knows what and where
  • Exploratory Seeking
  • not sure exactly what you’re looking for
  • open ended
  • no definitive right answer
  • Exhaustive Search
  • I want everything
  • Refinding
  • marking for later
  • favorites, tagging <toberead> ,<tobeforwarded>
user needs behaviors
User Needs & Behaviors
  • Integration
  • Searching, Browsing and Asking used in same session
  • Iterative
  • Session/behavior results feedback into next action
  • “Berry-picking”
quick exercise
Quick Exercise
  • Find This Picture
anatomy of ia
Anatomy of IA
  • Search
    • Interface
    • Query Language
    • Index & Algorithms
    • Results (Zones)
  • Browse
    • Taxonomies & Hierarchies
    • Global (site-wide) & Local Navigation Links
    • Tables of Contents, Site Maps, Indices
    • Guides, Pathfinders, Wizards, Tasks
    • Content & Contextual Links
  • “Invisibles”
    • Controlled Vocabularies (language use)
    • Thesauri
    • Rule Sets (Canned search results)
organization schemes
Organization Schemes
  • Shared characteristics of content items that
  • influence their logical grouping
  • Alphabetical
    • Directories (Big) & Lists (Smaller)
  • Chronological
  • Geographical
organization schemes ambiguous
Organization Schemes - Ambiguous
  • Topic - Consumer Reports
  • Task - Ebay (task & topic)
  • Audience – Dell.com
  • Metaphor – Children’s Sites
  • Hybrid – University Sites
organizational structures
Organizational Structures
  • Hierarchy: Top Down
    • Centralized
    • Not always just one
  • Balance of Breadth & Depth
  • Consider Context
    • New website likely to grow –> Broad and shallow
organizational structures1
Organizational Structures
  • Granular: Bottom Up
    • Content Driven
      • Metadata, tagging
    • Technology Driven
      • Databases & automation
ia deliverables
IA Deliverables
  • Paper prototypes
  • Wireframes (templates)
  • Blueprints (Site maps)
  • Controlled vocabularies
  • User scenarios (storyboards)
  • Metadata schemas
  • Metaphors
  • Design palettes
  • Content inventory
class work planning a site
Class Work: Planning a Site
  • What kind of site will you build?
    • Informational
    • Entertainment
    • Portfolio
    • Content display
    • Context with links
  • What resources do you have?
    • Content
    • Ideas
    • Circumstance
  • Write up your ideas (Time Limit)
group work building a site plan
Group Work: Building a Site Plan
  • Discuss your ideas with your neighbor
  • Do you have too much initially planned?
  • Who is your user audience?
  • What will the site be used for?
  • Why would someone want to use your site?
  • What are the goals of the site?
for next week
For Next Week
  • Write up of your site plan and discussion from class
  • Presentations
  • SILVAS, Metaphors in Web Design and Navigation
  • MASON, Taxonomies & Classification for Organizing Content
  • TSE, User IA – blogs, RSS and WIKIs
  • Reading
  • Rosenfeld, Information Architecture: Chapter 9
  • Morrison, J. B., Pirolli, P., & Card, S. K. (2001). A Taxonomic Analysis of What World Wide Web Activities Significantly Impact People\'s Decisions and Actions. Proceedings of CHI 2001, Seattle, WA.
  • Wilson, T. D. (2000). Human Information Behavior. Informing Science: Special Issue on Information Science Research, 3(2).
  • Millen, D. (2000). Rapid Ethnography: Time Deepening Strategies for HCI Field Research. Paper presented at the DIS \'00, Brooklyn, NY.
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