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Partnership Overview Overview September 25 – October 10, 2010 Largest event to ever come to this region of the country Governed by the Federation Equestre Internationale (FEI) Held every four years, midway between Summer Olympics World Championships for eight Equestrian Disciplines
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Overview • September 25 – October 10, 2010 • Largest event to ever come to this region of the country • Governed by the Federation Equestre Internationale (FEI) • Held every four years, midway between Summer Olympics • World Championships for eight Equestrian Disciplines • First time held outside of Europe (Stockholm, The Hague, Rome, Jerez, Aachen) • Kentucky Horse Park, Lexington, KY • More information: www.alltechfeigames.com
Size/Scope • 600 Competitors • Athletes representing more than 60 countries • More than 600 horses competing • More than 600,000 attendees • More than 300 tradeshow exhibitors expected • More than 500,000 reserved tickets will be sold • Approximately 1,500 media in attendance from across the globe
Anticipated Participation 59 Countries Participated in the 2006 Games
2010 Games Television “In 2010, the Alltech FEI World Equestrian Games will be the second largest sporting event in North America, behind only the Winter Olympics in Vancouver.” Mr. Jon Miller Executive Vice President NBC Sports
Games News • Alltech (Title), Rolex, John Deere and Ariat – major sponsors • Eleven additional sponsors committed to date • Sold more than $7.0 million in tickets through deposit programs • Have sold nearly $2 million of Hospitality in less than three weeks • More than 170 tradeshow spaces have already been reserved • Web site receives more than 20,000 unique visitors per month • 90,000 room night requests have already been received • Nearly 10,000 people from Kentucky and all over the country and the world will participate as volunteers
Tentative 2010 Park Layout 1,224 Acres
Hospitality • Program to include: • 30,000 square foot Main VIP Pavilion • Corporate Chalets • Luxury Suites at the Indoor Arena • Champions Club Table seating • Main Stadium and Driving Stadium events • ONLY group with access to tables from which to watch the competitions.
Main VIP Hospitality Area Tentative 2010 Park Layout 1,224 Acres
Gold Level Partnership • Right to be considered a “Preferred Partner of the Games” • Acknowledgment: • One (1) press release listing participating businesses • Right to use a World Games Foundation produced logo • Right to purchase co-branded merchandise • Web Site: • Name, logo, and hyperlink will be included in “Recommended Business” list on the “Visitors” section on the Games website • Tickets: • Opportunity to purchase ten (10) competition tickets at face value • Certain limitations may apply based on availability
Silver Level Partnership • Right to be considered a “Preferred Partner of the Games” • Acknowledgment: • One (1) press release listing participating businesses • Right to use a World Games Foundation produced logo • Right to purchase co-branded merchandise • Web Site: • Name and hyperlink will be included in “Recommended Business” list on the “Visitors” section on the Games website • Tickets: • Opportunity to purchase eight (8) competition tickets at face value • Certain limitations may apply based on availability
Bronze Level Partnership • Right to be considered a “Proud Partner of the Games” • Acknowledgment: • One (1) press release listing participating businesses • Right to use a World Games Foundation produced logo • Right to purchase co-branded merchandise • Web Site: • Name will be included in “Recommended Business” list on the “Visitors” section on the Games website • Tickets: • Opportunity to purchase four (4) competition tickets at face value • Certain limitations may apply based on availability
Patron Level Partnership • Right to be considered a “Proud Partner of the Games” • Acknowledgment: • Right to use a World Games Foundation produced logo • Right to purchase co-branded merchandise • Web Site: • Name will be included in “Recommended Business” list on the “Visitors” section on the Games website • Tickets: • Opportunity to purchase two(2) competition tickets at face value • Certain limitations may apply based on availability
For more information contact:Jennifer Isaac, Sales Coordinatorjisaac@feigames2010.org