MicroSave-Africa’s Focus Groups and PRA Tools A MicroSave presentation distributed on www.ideasnet.org MicroSave-Africa Market Research for MicroFinance How the Tools were Developed Developed with 9 MFIs in Bangladesh Philippines Kenya/Tanzania/Uganda Pilot-tested as a toolkit in
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A MicroSave presentation distributed on www.ideasnet.org
Handout: A Quick Introduction to Market Research for MicroFinance
Arrange Logistics and Select Interviewees
Get to know the sector
Get to know the clients et al
Analyse Data and Prepare Report and Presentation
Run Focus Group Discussion
Prepare and Pre-Test Discussion Guide
Understanding clients’ needs
Testing the product prototype
Break into four groups
Review the outputs of these PRA tools and answer the three questions.