Insys 300 search engine design
Download
1 / 11

INSYS 300 Search Engine Design - PowerPoint PPT Presentation

INSYS 300 Search Engine Design Your Challenge: Something New/Better in Search Engine Design More documents Better indexing Better matching Better interface Better service for a niche market? Non-Engilsh Your Methodology? Interface Principles From the users viewpoint Formulation

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

INSYS 300 Search Engine Design

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


INSYS 300 Search Engine Design


Your Challenge:Something New/Better in Search Engine Design

  • More documents

  • Better indexing

  • Better matching

  • Better interface

  • Better service for a niche market?

  • Non-Engilsh

Your Methodology?


Interface Principles

  • From the users viewpoint

    • Formulation

    • Action

    • Review

    • Refinement

  • http://www.dlib.org/dlib/january97/retrieval/01shneiderman.html


Challenges of Searching

  • Scholarly literature

    • More structure in listings?

  • Medical literature

    • Quality of information

    • Comprehensible to the public

    • UMLS

  • News

    • Currency

    • Quality


Labs.google.com

  • Google Sets

  • Google suggest

  • Google TV

  • Wireless


Search Engine Business Models

  • Google 2004:

    • $3B gross, $300M profit

  • Why are targeted ads effective

  • Try searching on “Bill Gates”, “IBM”

  • Clickthroughs

  • http://searchenginewatch.com/webmasters/article.php/2167941


How Much of the Web is Non-English?

  • 2002

    • English52%

    • Japanese 9%

    • German 6%

    • Chinese 5%

    • French 5%

    • Spanish 5%

    • Italian 4%


How is the Internet Paid for?

  • Not like your telephone – don’t pay by usage


Google as a Competitor to Microsoft?

  • Search portal as a desktop

  • Grid searching


Collaborative Search

  • Competitive intelligence


Social Interaction and Information Systems

  • Who are the stakeholders

    • User-centered design

    • Stakeholder design

  • How do these systems affect social systems and social interaction/social ?

    • Effects of the Cellphone or Internet on society

      • Search engines, e-commerce

    • Before that – effects of TV, telephone, telegraph, paperback books, printing,


ad
  • Login