Enhancing community signage and visitor experience
Download
1 / 24

Enhancing Community Signage and Visitor Experience - PowerPoint PPT Presentation


  • 126 Views
  • Uploaded on

Enhancing Community Signage and Visitor Experience. Created by Chrystal Stone B.T.M. Malaspina University-College & Nicole Vaugeois, PhD TRIP Project Coordinator . Presentation Outline. The importance of strong signage Examples of strong signage Steps to enhancing community signage

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Enhancing Community Signage and Visitor Experience' - jana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Enhancing community signage and visitor experience

Enhancing Community Signage and Visitor Experience

Created by

Chrystal Stone B.T.M. Malaspina University-College

&

Nicole Vaugeois, PhD TRIP Project Coordinator


Presentation outline
Presentation Outline

  • The importance of strong signage

  • Examples of strong signage

  • Steps to enhancing community signage

  • Resources to help you succeed


What is a sign
What is a Sign?

“An inscribed board, plate or space that provides information, warning or guidance.”

(Trapp, Gross & Zimmerman, 1994)


Why is a community signage manual important
Why is a community signage manual important?

  • Tourism is a major economic driver – not reaching full potential in rural and small communities

  • Safety of residents and visitors is paramount

  • Need to better identify tourism product – for increased impact

  • Need to make signage easier to understand.



What does signage accomplish
What does signage accomplish?

Enhances Access– directional, informational or both, advance notice, facilitate safe decisions

  • Improves Visitor Experience– paired with maps, relieves stress, affirms location and helps travelers make informed decisions,

  • Boosts Visitation– informs, entices, identifies attractions, events and businesses, and allows them to learn more


Key point
Key Point

For any community that is serious

about tourism, building greater visitor

accessibility and convenience is critical

to industry development.


Show the way

Visitors are WAYFINDING by

Seeing

Reading

Hearing

Learning

Destinations should be WAYSHOWING by…

Drawing

Writing

Speaking

Teaching

Show the way…


Types of signage
Types of Signage

  • Entrance signs

  • Information signs

  • Service and attraction signs

  • Tourist oriented directional signs (TODS)

  • Business logo signs

  • Interpretive signs


A community signage program
A community signage program

  • Uses all types of signage

  • Ensures there are no gaps for the visitor

  • Uses consistent signage (colours, theme)


Key point1
Key Point

Visitors need clear and consistent signage to show them, remind them and direct them to resources in the community.


Components of a sign
Components of a Sign

  • Sign Faces – greet the visitor

  • Sign Panels – materials used

  • Sign Supports – link to features of area


Tips for designing signs
Tips for Designing Signs

  • Grab their attention

  • Make them want to read further

  • It should be easy to read

  • Keep it uniform


Key point2
Key Point

It is important to recognize that travelers may have inherently different preferences and travel abilities to enjoy a successful travel experience.


Examples of regional signage programs

BC Provincial Parks – symbol system

Agri-tourism & Wine Tourism Signage

Examples of Regional Signage Programs


Examples of community signage

Village of Clinton

use of western themed heritage

City of Nanaimo harborfront theme

Examples of Community Signage


6 steps to help you create a community signage program
6 Steps to Help You Create a Community Signage Program

Step #1 - Create an inventory of assets

Step #2 - Get the visitor’s perspective

Step #3 - Determine what is required


6 Steps, continued…

Step #4 - Determine responsibilities

Step #5 - Develop and set up signage

Step #6 - Monitor effectiveness


Helpful resources
Helpful Resources

  • BC Ministry of Transportation - Regional Contacts

  • BC Ministry of Transportation - Provincial Sign Shop

  • Tourism BC

  • Tourism Research Innovation Project

  • Sign Association of Canada


Online resources
Online Resources

  • Ministry of Transportation Sign Catalogue

  • Service & Attraction Sign Manual (January 2005) A Directional Signing Program for Tourist Services, Facilities and Attractions

  • Policy Manual for Supplemental Signs Ministry of Transportation Engineering Branch


Thank you
Thank You

  • Questions?


ad