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CIS 451: eCommerce Application Development. Dr. Ralph D. Westfall January, 2009. CIS 451. primarily a technical course ASP.NET also HTML, JavaScript, SQL, XML but also covers eCommerce issues web site design for eCommerce web site usability and accessibility marketing issues

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Cis 451 ecommerce application development

CIS 451: eCommerce Application Development

Dr. Ralph D. Westfall

January, 2009


Cis 451
CIS 451

  • primarily a technical course

    • ASP.NET

    • also HTML, JavaScript, SQL, XML

  • but also covers eCommerce issues

    • web site design for eCommerce

    • web site usability and accessibility

    • marketing issues

    • role of eCommerce in world economy


Ecommerce overview
eCommerce Overview

  • what is eCommerce?

  • why do “techies” need to learn business aspects of eCommerce?

  • eCommerce business issues

  • eCommerce tools

  • eCommerce applications

    • “shopping carts”

    • shopping cart exercises


What is ecommerce
What is eCommerce?

  • what do you think it is?

  • what do businesses do?

    • eCommerce definition

    • value chain


Pre internet ecommerce
Pre-Internet eCommerce

  • airline reservation systems

  • EFT (electronic funds transfer)

  • ATMs (automated teller [cash] machines)

  • EDI (electronic data interchange)


Advantages of internet
Advantages of Internet

  • very easy to use

    • web browser interface

  • compatible with all kinds of hardware

  • global

  • low cost delivery of content to large numbers of users

    • like radio in the 1920s

  • multimedia capabilities


Web based ecommerce
Web-Based eCommerce

  • business to consumer (shopping)

    • Amazon

  • consumer to consumer (auction sites)

    • eBay

  • business to business

    • EDI on the web


Business aspects of ecommerce for technologists
Business Aspects of eCommerce for Technologists

  • field is continuing to develop

    • technical employees in large organizations

      • need to communicate with business people

    • small businesses/consultants

      • less technical vs. non-technical specialization

  • E-business (EBZ) major at Cal Poly


Ecommerce sequential stages
eCommerce Sequential Stages

  • Publish: static web pages

  • Interact: content updated regularly, customers follow links, search site, etc.

  • Transact: orders, payments, shipping

  • Integrate: part of way business is done

  • Transform: organization restructured

    • from Informatics-Review, Vol. 3, No. 7


Benefits of ecommerce
Benefits of eCommerce

  • customers (top line)

    • reach new customers (Hot!Hot!Hot!)

    • serve existing customers better

      • customer relationship management (vendor of CRM services)

  • costs (bottom line)

    • potentially lower throughout value chain: (intranet/extranet)


International ecommerce
International eCommerce

  • potentially huge markets

  • need to deal with major difficulties

    • high shipping costs (postal codes [scroll])

    • legal issues: tariffs, documentation

    • translation

    • currency exchange

    • fraud

  • Norwegian base for E-C in Europe


Ecommerce business issues
eCommerce Business Issues

  • relation to business strategy?

    • low cost (high volume)

    • product differentiation

    • niche (specialized product or limited region)

  • competitive implications?

    • within & outside industry

  • short vs. long-term profitability?

    • Amazon just had firstprofit ever in 2002


Ecommerce issues 2
eCommerce Issues - 2

  • timing? (first mover advantage)

  • costs? (how much to spend)

  • evaluation? (how measure success)

  • impact on existing relationships?

    • suppliers, partners, distributors, customers


Ecommerce tools 1
eCommerce Tools - 1

  • tutorials for frequently used programming technologies

    • HTML (3.2, 4.0)

    • JavaScript

    • JSP (Java Server Pages)

    • SQL

    • ASP.NET replacing Perl?

    • PHP


Ecommerce tools 2
eCommerce Tools - 2

  • multimedia free trial downloads

    • image tools (e.g. Adobe PhotoShop, etc.)

    • sound tools (e.g. Adobe Audition [formerly [Cool Edit])

    • video (+ audio) tools (e.g. Flash)

  • shareware and totally free software

    • Audacity (sound)

    • free multimedia Google search


Shopping cart applications
Shopping Cart Applications

  • reviews

    • how to choose

  • order problems (75% abandoned)

  • Yahoo! Merchant Solutions: Starter

  • Yahoo! Merchant Solutions: Standard

  • Yahoo! Merchant Solutions: Professional


Exercise
Exercise

  • from a customer perspective, evaluate one of the Yahoo! Merchant Solutions carts

  • try the "tour" of Yahoo! Merchant Solutions

    • advantages, disadvantages, questions

    • understandability of instructions

    • ease of use to create site(?)

  • 2 students per 3-person team need to submit the above + international shipment findings (slide 11) for Exercise 3


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