Chapter 8: How to Say It. What moral responsibility do advertisers have to the public? What is the line between responsible advertising and offensive ads or invasion of privacy? Just because something is legal, does that make it good for the public?. Chapter 8: How to Say It.
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Guerrilla Marketing is a new form of marketing that is becoming increasingly common.
Guerrilla Marketing – Website devoted to teaching how to best use guerilla marketing. The “official site” of guerrilla marketing.
Guerilla marketing in the fastfood wars – Some examples of ads used in a guerilla marketing campaign.
Get Real! New Ways Advertisers are Integrating Communications into Consumers\' Lives – Examines some of the ways that guerilla advertising could potentially become too intrusive.
Guerilla Marketing v. Gorilla Marketer – Argues that guerilla marketing provides an effective means of competing with large corporations.
Gidget the Taco Bell dog
Other dogs used were Taco
Images to the left are from the 1997 Taco Bell “Yo Quiero” Campaign as well as the failed “Frito Bandito” Campaign. Images include commercials as well as merchandise.
Are our commercials less blatant than 20 years ago?
if so are they capable of doing damage to social perception and self-image?
What are ethical dimensions with Dinky and his highly memorable ads?
Would other, less controversial representational forms seem more viable than the dog?
Taco Bell and Latino Stereotypes – Recorded interview with Maria Martin and significant Latino representatives over Taco Bell issue
The Yo Quiero Phenomenon – Audio and video clips from the 97 Taco Bell Advertisements.
Hispanic Group to Taco Bell: "No Problema“ – E! Online article regarding Latino group representatives attitudes towards commercials.
Taco Bell Dog – History of the Chihuahua commercials used by Taco Bell.
Many of the products on today’s market are almost identical to eachother, for example, the ones at left.
Branding: Key Strategy in the Age of Parity – Article about the importance of branding products in a time when there is so much parity.
Lies & Deceptions: Problems of Truth and Accuracy – A look at deception in advertising.
Many television ads today come dangerously close to the line of what is acceptable.
Miller ads lambasted yet again by Ad Age – Background on the controversial “catfight” ads used by Miller to market its beer.
Miller Catfight Commercial – View the original commercial here.
Troubling TV ads – Talks about the increase in questionable commercials aired while children are watching and some suggestions on what to do about it.
TV Commercials Exploit, Ridicule or Sideline Women – Criticizes the portrayal of women in commercials such as the Miller catfight ads.
The Miller Lite Commercial Controversy – An alternate view on the Miller Lite controversy.
Body Image & Advertising – A comprehensive look at advertising and its effects on men and women’s body image.
Advertising Images – Images from advertisements that use ultra-thin women to sell their product.
Advertising Images – A look at advertisements that show ultra-thin women in sexy contexts and tell how they affect young women.
Banning thin models is short sighted – Argues that banning ads with thin models in not the answer to the underlying problem.