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Building a Professional Image a seminar for the Polish Real Estate Federation And Polish Valuers Association June 11-12, 2003 Rzeszow, Poland Christine Todd and JoAnne Johnson presenters PROFESSIONAL BUILDING BLOCKS Building a personal professional image for yourself

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Building a Professional Image a seminar for the

Polish Real Estate Federation

And

Polish Valuers Association

June 11-12, 2003

Rzeszow, Poland

Christine Todd

and

JoAnne Johnson presenters


PROFESSIONAL BUILDING BLOCKS

  • Building a personal professional image for yourself

  • Building a professional image for your firm

  • Building a professional image for the Association

  • Creating a professional image of the real estate and valuers profession


It all begins with you!

  • What is a professional?

  • Do you consider yourself a professional?

  • Do professional workers look different than non-professional workers?

  • How do you select professional people who work for you? (doctor, lawyer, etc.)

  • Do you look and act like a professional?


Company Image

  • Does your office have a professional appearance?

  • How important is the location of your office to the projection of a professional image?

  • Do you have a professional company logo, letterhead and signs?

  • If your printed company material the best it can be?


COMPANY IMAGE

  • Is the staff in the company trained to work with the public?

  • Does the firm have a professional and up to date web site?

  • Does everyone in the firm dress as a professional worker?

  • Has the firm invested in the right office equipment to serve the public in a professional way?


Association Image

  • Does the association have a clear message they want to project to the public?

  • Is the association staff professionally trained?

  • Does the location of the association office present a professional image?

  • What are the qualifications to join the association?


Does the association offer any professional designations to its members?

Does the association publish and enforce a Code of Ethical behavior?

What qualifications are needed to join the profession?

Does the association make the public aware of the Code of Ethics?

Association Image


Association Image

  • How much money does the association spend each year on public relations?

  • Does the association gather and distribute statistical facts about the profession?

  • Does the association sponsor any community activities?

  • Does the association sponsor any government affairs events?


Professional Image…Who are we?

  • Are Valuers and real estate brokers members of any other professional organization?

  • Do members of the Parliament and local government agencies know who we are?

  • Does the public understand the valuable servcies we provide?

  • Why doesn’t everyone use a professional Valuer or real estate broker?


What can we do to enhance our image? Write a plan for the Association

  • Include a list of objectives

  • Create a budget, income & expenses

  • Outline the public relations plan

  • Create an implement the plan

  • Create a plan to measure success of plan after one year


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