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Blogging news, civilians as observants of their world What is the answer of journalists? Peter Olsthoorn PowerPoint PPT Presentation

Blogging news, civilians as observants of their world What is the answer of journalists? Peter Olsthoorn What does Peter Olsthoorn? * Online: Planet Multimedia + Netkwesties.nl * Paper: Tijdschrift voor Marketing + Management Team * Book: Intranet & Internet 1997

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Blogging news, civilians as observants of their world

What is the answer of journalists?

Peter Olsthoorn

Mastering New Media - June 30th, 2005


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What does Peter Olsthoorn?

* Online:

Planet Multimedia + Netkwesties.nl

* Paper:

Tijdschrift voor Marketing

+ Management Team

* Book: Intranet & Internet 1997

* Before wrote about: sports; Eastern Europe politics; economics for daily papers

Mastering New Media - June 30th, 2005


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Please beware of the shortcomings of this journalist:

Critic but never self-critic

pedant, opportunistic

Punish and response at:

Ook via: [email protected]

Mastering New Media - June 30th, 2005


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The menu for today?

- Real short presentation

(advantage of a journalist)

- Discussion

Mastering New Media - June 30th, 2005


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Wrong starting point ‘weblog’

a) It’s a publication technic

b) Comes on homepage disappointments (structure & updates)

c) First weblog was of 1993!

(Netscape: ‘What’s new’)

Mastering New Media - June 30th, 2005


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Weblog characteristics

- Personal guide

- Impulsive publication

- Frequent, irregular updates

- Hobby, not paid

- Hyperlinking

- Parasitic on journalism

- Open and vulnerable

Mastering New Media - June 30th, 2005


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Relationship to journalism:

- Pyramid model: a new layer at the bottom

- Personal ad-on to all existing media

- Has it’s own hierarchy

- Journalism is superior, because professional

Mastering New Media - June 30th, 2005


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Power of weblogs versus traditional journalism:

- Fast

- Fresh of tone and selection

- Far more interactive

- More specialist knowledge

- Near the readers

- Cheap to produce and distribute

Mastering New Media - June 30th, 2005


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Weakness versus traditional journalism:

- No journalistic principles (checks)

- Opportunistic, unreliable

- Depends much on work of others

- Lack of focus

- Lack of publishing models

Mastering New Media - June 30th, 2005


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Strain:

Blogs coming up on moment

of crisis in journalism

By chance?

Or are weblogs just another hype?

Mastering New Media - June 30th, 2005


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Threat for publishers and tv-channels:

- Eroding markets

- Disintermediation

- Losing ground tot Adsense

- Wrong solutions (million digital tv plans)

Mastering New Media - June 30th, 2005


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Answer of journalists:

- Become (far) better journalists

(context, checking, research)

- Faster multimedia development

- Other personal business models

- Use blogs as important source

Mastering New Media - June 30th, 2005


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Natural development:

- Journalists starting weblogs (why?)

- Top blogging to adopt journalism

- Much more r&d on formats and contens

- Far more trail and error

- Cooperarion with business (their bosses)

Mastering New Media - June 30th, 2005


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Negative scenario:

- Staying apart, fear of weblogs

- Weblogs stay on a low level

- Journalism to fade away for a great part

- Publishers flee to database publishing

- TV-channels flee even more to entertainment

Mastering New Media - June 30th, 2005


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Positive scenario

- Assimilation fo blogosphere and journalism

- Making each other stronger

- Powerful business models

- Together in multimedia developement (mobile, podcasting etc.)

Mastering New Media - June 30th, 2005


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Conclusion:

- Media scene is much more pleasant and lively wtih blogging and the blogosphere

- Weblogs en journalism need each other,

in the first place as challenge

- Media business has to be offensive

- Weblogs are a hype, journalism not

Mastering New Media - June 30th, 2005


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Mastering New Media - June 30th, 2005


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