The Heart of a Community
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Every community is unique, yet many of the issues facing communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

How did we get here?

  • Declining infrastructure.

  • The struggle for the smaller community’s ability to attract and maintain residents and businesses.

  • Making smaller communities more attractive to a younger demographic.

  • Attracting and keeping tourists interest.

And what can we do?

  • Piggyback infrastructure projects with urban beautification projects.

  • Celebrate our uniqueness by showcasing “who we are”.

  • Attracting activity and life to our urban centre with new public amenities.

  • Prepare a vision and a way to achieve it.


  • City Hall Courtyard communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

  • Beautification of Public Space.

  • Necessary Infrastructure Improvement.

  • Greening of Downtown.


  • The Forks Skate Plaza communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

  • A commitment to youth.

  • Adding activity to the urban centre.


  • French Quarter Master Plan communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

  • A phased-in approach to revitalization.

  • Economic Re-development.

  • Urban Centre Beautification.


  • Waterfront Drive communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

  • Encouraging Economic Development.

  • Improving Local Infrastructure.

  • Improving Safety.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

The Process

1. Determine the community’s goal(s)

2. Inventory the community opportunities and constraints

3. Identify “who we are” as a community

NOTE: This process is definitely NOT linear


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

The Goals

  • Attract new investment (residential, commercial, industrial)

  • Attract tourism.

  • Improve Community Pride.

  • Maintain and build on existing population.

  • Reduce crime and other negative attributes.

  • Improve infrastructure.

  • Provide community infrastructure (green space, playgrounds, etc…)

  • Improve quality of life for residents.

  • Provide opportunities for local youth.

  • Celebrate heritage/culture/identity.

  • and much more…


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

The Goals

  • Waterfront Drive

  • Encouraging Economic Development.

  • Improving Local Infrastructure.

  • Improving Safety.

  • Take advantage of Waterfront Property.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

Opportunities and Constraints

  • Historic Resources.

  • Commercial Resources.

  • Existing Land Use.

  • Land Ownership.

  • Development Activity.

  • Safety Issues.

  • Community Needs.

  • Events Programming.

  • etc…


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

Opportunities and Constraints

  • Waterfront Drive

  • Potential development conflicts.

  • Safety issues.

  • Infrastructure survey.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

Who We Are

  • History/Heritage of Community.

  • Cultural heritage of Community.

  • Established traditions.

  • Natural Landscape.

  • Existing Land Use.

  • Home of the World’s Largest _____

  • etc…


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

Who We Are

  • Waterfront Drive

  • Celebrate River History.

  • Working Waterfront.

  • Potential Development Opportunities.

  • Exchange District Historical Site.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

The Master Plan

  • The culmination of looking into “who we are” and “what we want to be”.

  • A long term plan that identifies projects, budgets and goals.

  • A vision for the future of the community.

  • Raises the enthusiasm and interest in the community.


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

The Master Plan


Urban Centre Revitalization communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.

What Next?

  • Determine priorities based on timing, available money, etc…

  • Fundraise (Grants, Corporate sponsorship, sweat equity, etc…)

  • Maintain momentum, physical changes can affect overall community buy-in.

  • Look at opportunities to provide beautification possibilities with day to day infrastructure requirements.

  • Solicit for government support.


The Heart of a Community communities, be they large or small, are remarkably similar. The urban centre of every community should be a reflection of pride and attitudes towards itself and, in a vibrant community, this centre should be active and alive. To get there, a master vision that looks beyond the design and into the heart of a community is critical to its long term success.


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