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Keeping a story Alive TIPS FROM STEVE RUBEL

Keeping a story Alive TIPS FROM STEVE RUBEL. 5 big changes in media Stories are social. Quick expansion of media channels. In 2 days, we can store all information that existed before 2003. We live in a multi-screen world. Stories do not last forever.

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Keeping a story Alive TIPS FROM STEVE RUBEL

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  1. Keeping a story AliveTIPS FROM STEVE RUBEL 5 big changes in media • Stories are social. • Quick expansion of media channels. In 2 days, we can store all information that existed before 2003. • We live in a multi-screen world. • Stories do not last forever. • Every company is now a media company.

  2. 3 THINGS THAT HAVEN’T CHANGED • Time and attention are finite • We love a good story. Stories connect people. • Content is king. Good writing and storytelling will prevail.

  3. TRANSMEDIA STORYTELLING:THE MEDIA CLOVERLEAF™ • Concept developed by Edelman • People need to hear things three to five times over and over – seen over the last two years based on research • Challenge: how to keep a story alive as long as possible?

  4. TRANSMEDIA STORYTELLING:THE MEDIA CLOVERLEAF™

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