What s your price
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What’s Your Price?. Feline Gondokusumo Stephanie Yee-Ming Hung Rohan Ishwarlal Philson Nah Tay Qing Lun. SweetRiot. Humane, globally responsible and built for a new generation. Premium, high quality, and all-natural ingredients. Believes in fair trade with developing countries.

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What’s Your Price?

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What s your price

What’s Your Price?

Feline Gondokusumo

Stephanie Yee-Ming Hung

Rohan Ishwarlal

Philson Nah

Tay Qing Lun


Sweetriot

SweetRiot

  • Humane, globally responsible and built for a new generation.

  • Premium, high quality, and all-natural ingredients.

  • Believes in fair trade with developing countries.

  • Celebrates culture and diversity through our products.

  • Creates sweet experiences for our customers, partners and employees.

  • Young at heart, energetic, down-to-earth and contribute to the greater good


Kriser s

Kriser’s

  • All Natural Products

  • Bulk of sales come from dog grooming services

  • Other products & services include:

    • Pet food

    • Skin-care products

    • Blueberry facials


Current pricing strategies

Current Pricing Strategies

Sweetriot

Premium chocolates: prices of other company’s ranged from $2.99 - $7.99

Endline priced her one-ounce tins of chocolate cacao beans at $4.99

Kriser’s

  • Set dog grooming prices at $46

  • Noticeably lower than other pet groomers


Question 1

Question 1

Why Underprice?

Connection between price and company image


Why underprice

Why underprice?

  • Market penetration pricing to achieve:

    • Competitive advantage

    • Gain market share/acceptance

    • Higher sales volume


Product life cycle

Product Life Cycle


Price conveys image

Price conveys Image


What s your price

Example - Lyn Gaylord accessories

“ I priced too cheaply and people weren’t sure my belts were special.” – Gaylord


Question 2 sweetriot

Question 2:SweetRiot

Suggested pricing strategies

How to implement them


Sweetriot s pricing strategy

SweetRiot’s Pricing Strategy

  • Engage in price lining

    Impact:

    • Target a wider group of consumers

    • Increase sales while maintaining premium image

    • Increased revenue and profit margin


Sweetriot s pricing strategy1

SweetRiot’s Pricing Strategy

  • Introduce a loyalty program

    Impact:

    • Cultivates customer loyalty – returning customers

    • Encourage greater spending – to accumulate points

    • Increased sales without directly reducing prices


Question 2 kriser s pet supplies

FOR YOUR PET'S ALL-NATURAL LIFE

Question 2:Kriser’s Pet Supplies

Suggested pricing strategies

How to implement them


Kriser s pricing strategy

Kriser’s Pricing Strategy

  • Stop market penetration strategy

  • Engage in price lining

    Impact:

    • Gloss issue with underpricing

    • Target different consumers

    • Increased revenue and profit margin

  • Discount strategy using loyalty program

    Impact:

    • Develop customer loyalty – customers spread good word

    • Customers buy more

    • Increased revenue with more customers


Kriser s pricing strategy1

Kriser’s Pricing Strategy

  • Bundling of dog-grooming services and pet supplies

    Impact:

    • Increase perceived value of services and products

    • Bind customers to dog grooming services

    • Increase consumption of services

    • Increased revenue and profit margin

  • Odd pricing

    Impact:

    • Efficacy is in doubt – but no harm trying

    • Possibly increase revenue and profit margin


What s your price

Do you have any questions?


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