Inaugural Research Seminar

1. Inaugural Research Seminar Point of sale displays and beyond: The next steps for tobacco control in retail settings

2. Retailers and NRT • 67% smokers regularly purchase tobacco from dairies • Only 20% smokers used NRT for their last quit attempt • Pharmacy –75% via Quitcard • Pharmacy – 14% purchase • Supermarket – 2% • 52% smokers believe nicotine major cause of cancer Regulation + marketing

4. Retailers and NRT “That nicotine replacement therapies be required to be sold everywhere tobacco is sold, thereby ensuring smokers can choose a safe option whenever they crave nicotine.” Māori select committee 2010 Tobacco retailers as quit providers?

5. ABC Retail outlets • A – Ask • B – Brief Advice • – automated Quitline referral • C – Cessation Treatment and Support • supply nicotine replacement

6. 22 retailer interviews 2010 • 9 dairies sold tobacco + displays • 5 sold tobacco - no displays • 8 did not sell tobacco • 1 sold NRT, 4 tried –little demand no distribution support • 18 positive about cessation products • 3 offer brief advice would become quit card providers • 11 support legal requirement to sell quit products Williman et al CTRU, NZMJ 29 April 2011, Vol 124 No 1333;

7. Retailing NRT….next steps….? • Industry • Retail important since advertising bans • organised coalition of retailers to oppose change • Financial loss for retailers • Delay via courts • Retailers • National survey – all tobacco retail types • Need legislation for NRT provision at POS • Retail licensing • Training support compensation for retailers • Linkage to Quitline • Promotion and supply NRT – how ? Subsidised? • NRT “marketing” –widest variety of types • Longterm supply for harm reduction? (Out of sight evidence on the tobacco retail environment in NZ and overseas Report Cancer Soc an ASH, Thomson et al.)