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Real-Time News & Information Now More than Ever

Real-Time News & Information Now More than Ever. Information Today session A103 May 14, 2002. Real-Time News & Information Now More than Ever. The Market - concepts to understand news content News usage segmentation thoughts Your organization - the Needs Assessment

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Real-Time News & Information Now More than Ever

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  1. Real-Time News & Information Now More than Ever Information Today session A103 May 14, 2002

  2. Real-Time News & Information Now More than Ever • The Market - concepts to understand news content • News usage segmentation thoughts • Your organization - the Needs Assessment • Understanding your organization’s needs • Technology - how to acquire and deploy content • Integration into existing taxonomy and infrastructure

  3. The Information Industry IT Information Technology IC Information Content • Content as discipline • the water • Analysts such as Outsell • Technology as discipline • the plumbing • Analysts such as Gartner diagram adapted from Outsell, Inc. - used with permission

  4. Real-time news • Real-time news • A culture or philosophy that expects the unexpected • Sub second delivery • Need to know immediately (contrast with) • Archive content • Need historical perspective • Deep and rich content required

  5. Question Do you read a daily newspaper? (either in print or online)

  6. Positioning (one way to look at news usage) “All the news that’s fit to print” Tell me what I need to know Example using news content Searching 2,073,418,204 web pages Answer my Question

  7. Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news • How do users view content? • What’s required? • What’s nice to have • How is information used • Does content need to be integrated?

  8. Real-time news as a raw material for business • Is Content a requirement? • Or just nice to have? • Is content as raw material for industry? • Or just nice to have? • Content as raw material for job function? • Or just nice to have? • Does the user really need content?

  9. Taxonomies are critical for success A word can have different meanings for different people Source: NewsEdge white paper: Taxonomies, The value of organized business knowledge

  10. White Paper Available Taxonomies The value of organized business knowledge • Free white paper available at the NewsEdge table • Well reviewed and quoted by media and analysts

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