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Webinar Selecting An Online Video Platform

Webinar Selecting An Online Video Platform. Philipp Karcher, Analyst April 18, 2013. Call in at 12:55 p.m. Eastern time. Agenda. State of the video platforms market “The Forrester Wave™: Online Video Platforms, Q1 2013” methodology Evaluation results Recommendations for vendor selection.

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Webinar Selecting An Online Video Platform

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  1. WebinarSelecting An Online Video Platform Philipp Karcher, Analyst April 18, 2013. Call in at 12:55 p.m. Eastern time

  2. Agenda • State of the video platforms market • “The Forrester Wave™: Online Video Platforms, Q1 2013” methodology • Evaluation results • Recommendations for vendor selection

  3. The benefits of video content are in . . . Driving direct action. Creating brand awareness. Engaging and informing customers.

  4. Competitors include free video-sharing sites and offerings for digital media companies Source: March 8, 2013, “The Forrester Wave™: Online Video Platforms, Q1 2013” Forrester report

  5. How we selected vendors for our evaluation A focus on consumer on-demand video A product that enables marketers and web developers Enterprise customers with at least $10 million in revenues

  6. The Forrester Wave™ methodology 23 criteria Vendor surveys Executive strategy briefings Product demos Customer reference interviews

  7. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  8. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Does the product support player embedding and link sharing for publishing content? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  9. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Does the product have features of interest to marketers, including publishing directly to a company’s YouTube and Facebook pages, packaged integrations with web content management systems (WCMS), and support for search engine optimization (SEO)? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  10. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Does the product support the concepts of channels and playlists to categorize content? Are there features to automatically target or personalize content for user segments or individuals? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  11. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Does the product have features to simplify the file ingest process? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  12. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) What editing functions can users perform within the product? Are there features to embed actions directly in the video player (e.g., click on a product in an eCommerce setting)? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  13. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) To what extent does the product support custom workflows? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  14. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) What features are there to monitor the delivery and impact of video content? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  15. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Can the product publish video content in the appropriate profile for multiple device types? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  16. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Are multiple deployment options available? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  17. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Does the vendor support distribution over the Internet via global CDNs? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  18. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) What security features does the product provide at the content, transport, and user levels? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  19. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 ” Forrester report

  20. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report Note: All scores are based on a scale of 0 (weak) to 5 (strong).

  21. The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report Note: All scores are based on a scale of 0 (weak) to 5 (strong).

  22. Leaders take extensible approaches Complete video publishing and content management feature sets More technology integrations and partnerships Stronger enterprise track records and support ecosystems

  23. Brightcove The biggest installed base among online video platforms Fast publishing model, attractive player experience, and integrations with popular third-party WCMS Extensive tech partner network of more than 250 partners to enable complementary functionality Added depth in transcoding with the recent acquisitions of Zencoder, a cloud transcoding company, and Video.js, a leading open source player with strong HTML5 support.

  24. Ooyala Comprehensive functionality and attractive user interface Differentiated focus on content targeting and personalization Best-in-class analytics and dashboards to give publishers a real-time view of what videos are trending Strategic direction to pursue more business with premium content owners that would benefit the most from its sophisticated analytics and monetization capabilities

  25. Kaltura Open source platform and large ecosystem of third-party extensions Strong in-house engineering and professional services organization Ability to work with industry standard content management and analytics systems and deal with different video formats Unlike competitors, it serves media and entertainment, enterprise (both internal- and external-facing use cases), and education.

  26. Adobe Systems A familiar name with a strong reputation in the creative, publishing, and digital marketing spaces Customers of CQ content management and SiteCatalyst analytics benefit from integrated workflows. Scene7 differs from other video platforms as a single solution for publishing both videos and images. Has advanced video editing features to design clickable offers and promos within videos that dynamically appear based on information about the viewer

  27. Limelight Networks Limelight Networks acquired the Delve Networks video platform in 2010 and has seen impressive customer growth since. Acquired Clickability, a SaaS WCM provider, in 2011 to complement its online video publishing offering Limelight Networks’ video platform differentiates in: Ease of use through its iTunes-like interface. Seamless integration with Limelight Networks’ CDN. Integration with Limelight Networks’ WCM (now called Dynamic Site Platform).

  28. Best practices for vendor selection Enterprise video Bring the right people to the table. Envision your publishing workflow. Pick a solution that matches your complex requirements — or that you can manage without technical support. Pick a vendor or partner who can drive the process if necessary.

  29. Forrester’s Forum For Application Development & Delivery ProfessionalsDRIVING BUSINESS IMPACTOctober 17-18, 2013 · JW Marriott Indianapolis Register with Promo Code “ADD13WEB” to save $100! www.forrester.com/ADD13 Your stakeholders now view technology as instrumental to tomorrow’s success, and they need you and your teams to design and deliver their future. Join us to learn how to design and deliver business impact. Be the first to hear the latest content from Forrester analysts. Attend sessions lead by leading industry executives to hear their success stories. Meet face-to-face with analysts to discuss your issues. Network with peers dealing with the same challenges you are.

  30. Philipp Karcher pkarcher@forrester.com Twitter: @philkarcher

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