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ABC Update. Agenda. Verified Circulation Digital Editions Review Total Customer Accounts Branded Editions Consolidated Media Reports NAA/ABC Circulation Sub Committee Review Free Distribution Audits Coupon Distribution Verification Service. Verified Circulation.

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ABC Update

America East Conference March 2012

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Agenda

  • Verified Circulation
  • Digital Editions Review
  • Total Customer Accounts
  • Branded Editions
  • Consolidated Media Reports
  • NAA/ABC Circulation Sub Committee Review
    • Free Distribution Audits
    • Coupon Distribution Verification Service

America East Conference March 2012

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Verified Circulation

  • Coming up to third reporting period where verified is reported
  • Most newspapers have some form of verified.
  • Can be print, digital replica, digital non-replica, and branded
  • Categories
    • Home Delivery Requested
    • Home Delivery Targeted
    • Educational Copies
    • University Copies
    • Employee Copies
    • Retail/Business

America East Conference March 2012

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Digital Editions

  • Reporting Categories
  • Paid Circulation
  • Subscriptions
  • Single Copy Sales
  • Group
  • Verified
  • Educational
    • Classroom
    • University
  • Employee
  • Library Copies
  • Requested/Targeted

America East Conference March 2012

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Digital Editions

  • Guide to US Newspaper Digital Editions
    • Brings clarity to the morass of rules
    • Case Studies
  • Starting Point
    • Replica vs. Non-Replica
    • Tablet vs. eReader
  • Bundle vs. Hybrid
  • Bundle Pricing
  • Registration, Activation, Access
    • Incremental Pricing
  • Apps
    • Free vs. Paid
    • No Term
    • 1st 30 Days

America East Conference March 2012

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Digital Editions

  • Do’s
  • Obtain ABC Approval
  • Review tracking/access process with ABC
  • Be creative and include links, video, dynamic content
  • Donot’s
  • Avoid any language meaning ‘FREE’
  • No back copy service permitted
    • Access to archives OK but cannot claim
  • Offer of premium to encourage registration/access
  • Cannot claim free public access website

America East Conference March 2012

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Total Customer Accounts

  • Relationship of claimed subscription and number of unique
  • transactions.
  • Weekly and CNA program newspapers exempt
  • Effective with March 12 reporting
    • Beginning with Sep 12 reporting FASFAX will include TCA
  • One weekday and one Sunday analysis per PS period
  • Includes
    • All paid and verified individual subscriptions
    • All platforms – print, digital and branded
  • Applies to both bundled and incrementally priced offers
  • Does not apply to separate transactions

KEEP WATCH FOR ‘IN THE KNOW’ SERIES ON TCA

America East Conference March 2012

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Branded Editions

  • Guide to Branded Editions published mid February
  • Webinar to follow
  • September 11 FASFAX
    • About 70 pubs reported Branded Editions
    • Sunday Select, editions of…, accounted for several
  • To Qualify
    • Published at least weekly
    • Must be a newspaper, not magazine or newsletter
    • Contain Editorial or Requested by Consumer
    • Identified as ‘edition of (ABC Member)
    • Printed on newspaper stock
  • Can be Paid, Verified or Digital
  • For CNA participants included with primary members’ circulation.

America East Conference March 2012

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Consolidated Media Report (CMR)

WILL THE FUTURE BE REPORTED THRU A CMR?

  • Allows a newspaper to report their total audience in one ABC report
  • Newspaper may customize their own report
    • All data must be audited
    • Format flexible
  • Currently , as a supplement to Pub Stmt and Audit Report
    • Buyer/Seller Task Force reviewing next generation CMR
    • Currently 18 Newspapers report a CMR
    • Task Force trying to figure out how to mainstream.

America East Conference March 2012

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NAA/ABC Circulation Sub Committee Review

  • Free Distribution Audits
    • Ongoing discussion of quantitative vs. qualitative audits
    • Development of Best Practices Guide
    • Some audits have not produced expected results
      • Development of minimum guidelines/controls
  • Coupon Distribution Service vs. Insert Verification Program
    • CDVS nearing 32nd year with no substantive changes
    • Should CDVS and IVS be combined?
    • Development of best practices for retailers

America East Conference March 2012

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THE END

America East Conference March 2012

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