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ABC Update. Agenda. Verified Circulation Digital Editions Review Total Customer Accounts Branded Editions Consolidated Media Reports NAA/ABC Circulation Sub Committee Review Free Distribution Audits Coupon Distribution Verification Service. Verified Circulation.

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Abc update

ABC Update

America East Conference March 2012


Abc update

America East Conference March 2012


Abc update

Agenda

  • Verified Circulation

  • Digital Editions Review

  • Total Customer Accounts

  • Branded Editions

  • Consolidated Media Reports

  • NAA/ABC Circulation Sub Committee Review

    • Free Distribution Audits

    • Coupon Distribution Verification Service

America East Conference March 2012


Abc update

Verified Circulation

  • Coming up to third reporting period where verified is reported

  • Most newspapers have some form of verified.

  • Can be print, digital replica, digital non-replica, and branded

  • Categories

    • Home Delivery Requested

    • Home Delivery Targeted

    • Educational Copies

    • University Copies

    • Employee Copies

    • Retail/Business

America East Conference March 2012


Abc update

Digital Editions

  • Reporting Categories

  • Paid Circulation

  • Subscriptions

  • Single Copy Sales

  • Group

  • Verified

  • Educational

    • Classroom

    • University

  • Employee

  • Library Copies

  • Requested/Targeted

America East Conference March 2012


Abc update

Digital Editions

  • Guide to US Newspaper Digital Editions

    • Brings clarity to the morass of rules

    • Case Studies

  • Starting Point

    • Replica vs. Non-Replica

    • Tablet vs. eReader

  • Bundle vs. Hybrid

  • Bundle Pricing

  • Registration, Activation, Access

    • Incremental Pricing

  • Apps

    • Free vs. Paid

    • No Term

    • 1st 30 Days

America East Conference March 2012


Abc update

Digital Editions

  • Do’s

  • Obtain ABC Approval

  • Review tracking/access process with ABC

  • Be creative and include links, video, dynamic content

  • Donot’s

  • Avoid any language meaning ‘FREE’

  • No back copy service permitted

    • Access to archives OK but cannot claim

  • Offer of premium to encourage registration/access

  • Cannot claim free public access website

America East Conference March 2012


Abc update

Total Customer Accounts

  • Relationship of claimed subscription and number of unique

  • transactions.

  • Weekly and CNA program newspapers exempt

  • Effective with March 12 reporting

    • Beginning with Sep 12 reporting FASFAX will include TCA

  • One weekday and one Sunday analysis per PS period

  • Includes

    • All paid and verified individual subscriptions

    • All platforms – print, digital and branded

  • Applies to both bundled and incrementally priced offers

  • Does not apply to separate transactions

KEEP WATCH FOR ‘IN THE KNOW’ SERIES ON TCA

America East Conference March 2012


Abc update

Branded Editions

  • Guide to Branded Editions published mid February

  • Webinar to follow

  • September 11 FASFAX

    • About 70 pubs reported Branded Editions

    • Sunday Select, editions of…, accounted for several

  • To Qualify

    • Published at least weekly

    • Must be a newspaper, not magazine or newsletter

    • Contain Editorial or Requested by Consumer

    • Identified as ‘edition of (ABC Member)

    • Printed on newspaper stock

  • Can be Paid, Verified or Digital

  • For CNA participants included with primary members’ circulation.

America East Conference March 2012


Abc update

Consolidated Media Report (CMR)

WILL THE FUTURE BE REPORTED THRU A CMR?

  • Allows a newspaper to report their total audience in one ABC report

  • Newspaper may customize their own report

    • All data must be audited

    • Format flexible

  • Currently , as a supplement to Pub Stmt and Audit Report

    • Buyer/Seller Task Force reviewing next generation CMR

    • Currently 18 Newspapers report a CMR

    • Task Force trying to figure out how to mainstream.

America East Conference March 2012


Abc update

NAA/ABC Circulation Sub Committee Review

  • Free Distribution Audits

    • Ongoing discussion of quantitative vs. qualitative audits

    • Development of Best Practices Guide

    • Some audits have not produced expected results

      • Development of minimum guidelines/controls

  • Coupon Distribution Service vs. Insert Verification Program

    • CDVS nearing 32nd year with no substantive changes

    • Should CDVS and IVS be combined?

    • Development of best practices for retailers

America East Conference March 2012


Abc update

THE END

America East Conference March 2012


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