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World Breastfeeding Week (WBW) 2006 Report. WABA Feb 2007. Theme for WBW 2006. Code Watch: 25 Years of Protecting Breastfeeding. The writing, reviewing and illustration. Key Writer : Gabrielle Palmer (UK)

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Presentation Transcript
theme for wbw 2006
Theme for WBW 2006

Code Watch:

25 Years of Protecting Breastfeeding

the writing reviewing and illustration
The writing, reviewing and illustration

Key Writer : Gabrielle Palmer (UK)

The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting.

Final editing by IBFAN ICDC and WABA

Pictures of actual violations and promotion practices were used in the action folder

Picture removed…

final products
Final products
  • Action Folder
  • Poster
  • Banner
  • Buttons
  • Calendar Announcement
  • Risks of Formula Feeding
  • Media Kit
  • Reproduction CD
  • Feedback Form
new wbw website launched www worldbreastfeedingweek org
New WBW website launched! www.worldbreastfeedingweek.org
wbw in geneva
WBW in Geneva
  • IBFAN-GIFA organised a ceremony to commemorate two important events:
  • 1. In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.
wbw in geneva1
WBW in Geneva
  • Pictures removed
  • 2. The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago.

Pictureremoved…

Picture removed

marketing snapshots
Marketing Snapshots
  • Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website.
  • Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood.
  • A total of 124 reports received from 15 countries.
marketing snapshots reports received
Marketing Snapshots: Reports received
  • Advertisement – 49 reports
  • Commercial Promotion in Health Facilities – 10 reports
  • Company contact with mothers – 20 reports
  • Donation of Product to Health Facilities – 0 reports
  • Free Samples – 7 reports
  • Gift to Health Workers – 2 reports
  • Gift to Mothers – 13 reports
  • Labelling – 4 reports
  • Promotion in Shops – 12 reports
  • Sponsorship – 0 reports
marketing snapshots breakdown by countries
Marketing Snapshots: Breakdown by Countries
  • United Kingdom
  • Taiwan
  • USA
  • Croatia
  • Netherlands
  • Czech Republic
  • Hong Kong
  • South Africa
  • Canada
  • India
  • Bulgaria
  • Spain
  • Ukraine
  • Japan
  • South Africa
for more information
For more information:

Please visit:

http://worldbreastfeedingweek.net/wbw2006/index.htm

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