McDonald’s. Team 1: Chris Athens Ben Baker Chris Bolinger Josh Carver Jordan Guenther Jeff Ward. History. 1948 – McDonald brothers open the first McDonald’s and names Speedee as their company image. 1954 – Ray Krock, a multimixer salesman becomes the franchising agent.
“The quality of a leader is reflected in the standards they set for themselves”
“We take the hamburger business more seriously than anyone else”
“You're only as good as the people you hire”
“If there is time to lean there is time to clean”
Created by Fred Turner and Ray Kroc in 1961
All levels of managers in the McDonald’s family go through training at this facility.
“At McDonald’s, our training mission is to be the best talent developer of people with the most committed individuals to Quality, Service, Cleanliness and Value (QSC&V) in the world. Our strong commitment to the training and development of our people has resulted in many “firsts” and honors.”
Hamburger University has given emphasis to consistent restaurant operations procedures, service, quality and cleanliness.
Because of it’s success H.U. has become the global center of excellence for McDonald’s operations training and leadership development.
With this training it creates unity for the CEO to the local store manager, they all have the same goals in mind which is…………….
Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. And by doing this we are our customers' favorite place and way to eat."
2008 ROA 5 year Average
MacDonald’s 15.2% 10.5%
Sonic 10.6% 10.3%
Burger King 7.10% 3.20%
Jack in the Box 7.60%7.40%
Wendy’s -10.3% -4.50%
2008 ROE 5 year Average
MacDonald’s 32.2% 20.6%
Sonic 44.1% 36.3%
Burger King 20.9% 13.8%
Jack in the Box 23.0%19.3%
Wendy’s -55.9% -41.3%
Product Development: Focus on core business