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Getting Equity Advocacy Results (GEAR) identifying and tracking the essential components of equity advocacy for policy change. Knowledge for Equity Conference Silver Spring, MD | November 13-14, 2012. Welcome. Your trainers:

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Getting Equity Advocacy Results(GEAR)identifying and tracking the essential components of equity advocacy for policy change

Knowledge for Equity Conference

Silver Spring, MD | November 13-14, 2012


Welcome
Welcome

Your trainers:

Victor Rubin, PhDVice President for [email protected]

Jme McLean, MCP, MPHSenior [email protected]


Session objectives
Session Objectives

In this training session, participants will:

Discover four essential components of equity advocacy

Explore four major stages of anequity campaign

Examine specific wins associated with equity advocacy at each stage of a campaign

Identify various methods for planning, tracking, and measuring success


Definitions
Definitions

“Equity means just and fair inclusion. The goals of equity must be to create conditions that allow all to reach their full potential. In short, equity creates a path from hope to change.”


Definitions1
Definitions

Campaign

A campaign is the connected series of activities and events designed to bring about policy change

Policy

Policy is a course or principle of action adopted by a government, organization, or individual – formally or informally- to guide future actions or decisions



Questions
Questions

How can advocates tell, midcourse, if their campaign efforts are making an impact for equity?

How can advocates elevate, motivate, and sustain their work, when political energies slow or external conditions obstruct planned strategy?


Questions1
Questions

How do advocates justify their ongoing efforts to advance a campaign, when supporters and other contributors might focus solely on the adoption of a policy proposal?

What approaches can advocates use to sharpen and refine their equity strategy as they go?


Gear framework
GEAR Framework

Getting Equity Advocacy Results


Gear framework1
GEAR Framework

Four essential, ongoing components of an equity campaign


Gear framework2
GEAR Framework

Ongoing Organizing

assures that those closest to community challenges are central to seeking solutions and building power to bring them about.


Gear framework3
GEAR Framework

Ongoing Capacity Building

involves strengthening the knowledge and skills of equity advocates and their organizations to effectively engage in efforts for change.


Gear framework4
GEAR Framework

Ongoing Research

is needed to inform every aspect of the advocacy process, from documenting conditions and soliciting community participation to assessing prospective solutions and projecting the impact of change.


Gear framework5
GEAR Framework

Ongoing Communications

activities involve a range of tools to strategically disseminate ideas and information and to educate stakeholders and decision makers to advance equity.


Gear framework6
GEAR Framework

Four major stages of an equity campaign


Gear framework7
GEAR Framework

Get Ready: Build the Base

Engaged community residents, leaders, and organizations are the foundation of thriving communities. They are also at the base and in the leadership of efforts for equitable change.


Gear framework8
GEAR Framework

Get Set: Name and Framethe Equity Solutions

Finding a promising target for change requires understanding the problem and potential solutions, as well as the possible pathways to get there. Making plans to reach that target can require research, communications, and community engagement


Gear framework9
GEAR Framework

Go: Move the Equity Proposal

Advancing equity advocacy requires applying the results of organizing, capacity building, research, and communications to a campaign.


Gear framework10
GEAR Framework

Grow: Build, Advance,

and Defend

A vision for equity can be achieved only when the interpretations, processes, and implementation of a proposal for change are carried through and critical components supporting equity are functioning.


Gear framework11
GEAR Framework

interconnected



Example california infrastructure
Example: California Infrastructure

Community Equity Initiative

(click for video)



A closer look results
A Closer Look: Results

Get Ready: Build the Base

  • Issue Identification

  • Community Visioning and

  • Organizing

  • Initial Power Analyses

  • Planning the Advocacy Strategy


A closer look results1
A Closer Look: Results

Community Visioning and Organizing

  • How central are the people most impacted by the problem to creating a vision and plan for equitable change?


A closer look results2
A Closer Look: Results

Community Visioning and Organizing

  • What supports are available to sustain and strengthen an inclusive and ongoing organizing effort for change?


A closer look results3
A Closer Look: Results

Community Visioning and Organizing

  • How does the leadership of the collaborative demonstrate equity, and how well is that leadership supported?


A closer look results4
A Closer Look: Results

How central are the people most impacted by the problem to creating a vision and plan for equitable change?

  • BENCHMARK:The groups, communities, and people most affected by the problem identify it as a priority for change. Outreach strategies, capacity- building efforts, and information that is appropriate, available, and accessible (e.g., culturally, linguistically, and physically) to them may have furthered their understanding and engagement.


Definitions2
Definitions

Benchmark

Benchmarks are points of reference useful for making comparisons. They are typically set in advance to help track progress.

Indicator

Indicators are the specific, measurable signs that a benchmark has been accomplished.


Planning tracking and measuring
Planning, Tracking, and Measuring

Questions to answer:

Why assess?

What results matter most?

When to assess?

Who will assess?

How to track and assess?

What’s working?

What needs to change?


Planning tracking and measuring1
Planning, Tracking, and Measuring

  • Strategies for tracking success in Unincorporated Communities?

    • Advisory Committee check-ins, planning and checking based on framework and specific benchmarks

    • Records captured in meeting minutes

    • Participatory activities: CBPR

    • Straw polls, quick surveys

    • Media reports: TV, radio, print news

    • Other reports: grant reports, issue reports


Conclusion
Conclusion

  • Policy advocacy for equity requires:

    • Time

    • Non-traditional partnerships

    • Expansive understanding of the variety of equity results, and their connections to broader change

  • Getting Equity Advocacy Results (GEAR) offers:

    • A common framework for understanding equity campaigns

    • Benchmarks for planning and tracking success


Further information
Further information

www.policylink.org/GEAR

  • navigate the framework and interact with the benchmarks at your own pace

  • download GEAR materials

  • browse relevant resources


Welcome1
Welcome

Your trainers:

Victor Rubin, PhDVice President for [email protected]

Jme McLean, MCP, MPHSenior [email protected]


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