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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Then. Now. What Does This Power Shift Mean to You?. More _________________ More _________________ More _________________ More _________________. From Me 2.0.

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

  2. Then Now

  3. What Does This Power Shift Mean to You? • More _________________ • More _________________ • More _________________ • More _________________

  4. From Me 2.0 “The competition for jobs is intense; more than 1.5 million graduates will be receiving their bachelor’s or master’s degrees this year and entering the job market, when the job growth rate is expected to be it’s lowest in five years.” - (CSM, 2008) Page 19 HOW WILL YOU STAND OUT?

  5. Do the Math! + = Job Market High Visibility HIRED? What’s Missing?

  6. + STRONG MESSAGE + = Job Market High Visibility HIRED!!

  7. From Me 2.0

  8. SWOT Analysis Strengths Weaknesses Threats Opportunities

  9. WHAT DO YOU WANT TO BE FAMOUS FOR? -Tom Peters

  10. What is Your Message? • Don’t have ambiguous goals • Be authentic • Remember your PIE!

  11. You

  12. What is YOUR Brand? Your personal brand is made up of two things: How you see yourself How others see you (self-impression) (perception)

  13. Discovering Your Message: Part 1 How you see yourself (self-impression)

  14. Exercise: The Vision Board

  15. Homework • Read “Brand Called You!” article • Read Me 2.0 Part II • Create Vision Board (and be prepared to present next week)

  16. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post Session 1: January 15th • Session 11: March 26th • Reading assignment • Blog post • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 7: February 26th • Reading assignment • Facebook • Blog post • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 3: January 29th • Read “Brand Called You” article • Me 2.0 Part II • Create Vision Board • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • Session 13: April 9th • Reading assignment • Video resume • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Summarize Your “Brand” in 3-6 Words • Session 9: March 12th • Reading assignment • (10) Twitter posts • 100% complete LinkedIn profile • Session 5: February 12th • Reading assignment • Blog post • Personal brand assessment • Session 10: March 19th • Reading assignment • Nonprofit social media strategies (presentation)

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