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Start With The Name Of Allah;

Start With The Name Of Allah;. IMPORTANCE AND SCOPE OF MARKETING. Abdul Ghani 2k11/PA/01 Assigned By Dr. Sirajul Haq Kandhro. MARKETING MANAGEMENT.

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Start With The Name Of Allah;

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  1. Start With The Name Of Allah; www.bpa2k11usindh.weebly.com

  2. IMPORTANCE AND SCOPE OF MARKETING Abdul Ghani 2k11/PA/01 Assigned By Dr. SirajulHaqKandhro www.bpa2k11usindh.weebly.com

  3. MARKETING MANAGEMENT • Marketing management as the art and science of choosing target markets and getting, keeping, and growing customer through creating, delivering, and communicating superior customer value. www.bpa2k11usindh.weebly.com

  4. IMPORTANCE OF MARKETING Financial success often depends on marketing ability. Finance operations accounting and other business function will not really matter if there is not sufficient demand for product and services. So the company can make a profit. Many companies have trump their latest marketing achievement on their websites. www.bpa2k11usindh.weebly.com

  5. SCOPE OF MARKETING What is marketed? Marketing people market 10 type of entities. Goods Events Persons Properties Information Service Experience Places Organization ideas www.bpa2k11usindh.weebly.com

  6. SCOPE OF MARKETING Demand states in market Marketer must identify the demand states of market eight demand states are possible. www.bpa2k11usindh.weebly.com

  7. SCOPE OF MARKETINGbasic demands Demand states in market Negative demand (Situation where consumers avoid a product) Non existence demand (when consumers are unaware of or interested in the product) Latent demand (A desire that is not currently being satisfied because no satisfactory good or service can be located.) Declining demand (A situation that occurs when potential buyers of a product start to purchase it less often or stop purchasing it altogether.) Irregular demand (Interest in obtaining a product or service that can vary on a seasonal, daily or even hourly basis.) Full demand (A situation that arises when the market'saggregatepurchases of a product equates to its manufacturer'sability to produce) Over full demand (when the supply of a product or service is not adequate enough to meet the demand in the market) Unwholesome demand (The state of demand for a product in which perceived negative attributes of the product result in efforts by individuals or organizations to discourage the purchase or use of the product) www.bpa2k11usindh.weebly.com

  8. Fundamental concepts of marketing & and change in marketing mgt JAVAID ALI 2K11/PA/57 Assigned by Dr. SirajulHaqKandhro www.bpa2k11usindh.weebly.com

  9. Fundamental concepts of marketing Needs , wants , demands. Offering and brandings Value and satisifation Compitition Marketing environment Target markets , Positioning and Segmentation Marketing Channals Supply chain www.bpa2k11usindh.weebly.com

  10. Fundamental concepts of marketing Needs , wants, demand. Need is a basic requirement of human being to live alive like food, water, air, shelter. Wants are the important after needs to know that what is the wantage of consumers. Demand is also a important factor for marketing purpose, to know the wish of the cust omers. www.bpa2k11usindh.weebly.com

  11. Fundamental concepts of marketing 2. Offering and brandings By advertising To give benefits to customers for their satsification. company must be branded to provide the best product like fast food , favourable etc www.bpa2k11usindh.weebly.com

  12. Fundamental concepts of marketing 3. Value and satisfaction By giving discounts By selling the products at cheep cost It is premarily a combination of quality , service and price. www.bpa2k11usindh.weebly.com

  13. Fundamental concepts of marketing 4. Competition companies use original material to make their products valuable. www.bpa2k11usindh.weebly.com

  14. Fundamental concepts of marketing 5. Marketing environment marketers must pay attention on the development in following environment. Demographic environment Economic env: Physical env: www.bpa2k11usindh.weebly.com

  15. Fundamental concepts of marketing 6.Target market , positioning and segmentation • Study of doing market in a area • According to customer demographic , psychographic and behavioral differences. • Market is divided in to segmentations. www.bpa2k11usindh.weebly.com

  16. Fundamental concepts of marketing 7 Marketing channels • Communication between marketer and customer by different ways www.bpa2k11usindh.weebly.com

  17. Fundamental concepts of marketing 8 Supply chain • Raw material to finished goods are carried to consumers. www.bpa2k11usindh.weebly.com

  18. How market has changed in recent years • Market place • Market space • Meta market www.bpa2k11usindh.weebly.com

  19. “Marketing Management Tasks”Pardeep 2k11/PA/51 Assigned By: Dr. SirajalHaqkandhro www.bpa2k11usindh.weebly.com

  20. 1. Developing marketing strategies 2. Capturing marketing insights3. Connecting with customers 4. Building strong brands5. Shaping the market offerings6. Delivering value7. Communicating value8. Creating long term growth www.bpa2k11usindh.weebly.com

  21. 1. Developing marketing strategies Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs . www.bpa2k11usindh.weebly.com

  22. 2. Capturing marketing insights Marketing information system is monitor its marketing environment of any organization. That is may be micro-environment consist of all players who effect its ability to produce and sell . That is may be macro-environment includes demographics, economic, technological, political, & social cultural forces that effect sales and profits. www.bpa2k11usindh.weebly.com

  23. 3. Connecting with customers The main theme of any firm in the market to develop strong profit, by long term relation with customers. www.bpa2k11usindh.weebly.com

  24. 4. Building strong brands Firm must pay attention to competitors and know how to react quickly and decisively. And must know the strength and weakness of brands as consumer see it. www.bpa2k11usindh.weebly.com

  25. 5. Shaping the market offerings At the heart of marketing programme is the product – the firm’s tangible offering to the market, which includes the product quality, design, features, and packaging, to gain a competitive advantage. www.bpa2k11usindh.weebly.com

  26. 6. Delivering value Firm also determine how to properly deliver to the target market , the value embodied in its product and services. And also understand the various type of retailers, whole sellers, and physical distribution, and how they make their decision. www.bpa2k11usindh.weebly.com

  27. 7. Communicating value Integrated marketing communication programme that maximize the individual and collective contribution of all communication activities. It also need to plan more personal communication in the form of direct and interactive marketing , as well as hire, train, and motivate sales peoples. www.bpa2k11usindh.weebly.com

  28. 8. Creating long term growth Based on its product position, firm must initate new product development, testing and launching as past of its long term view. Finally, firm will need feedback and control to understand the efficiency and effectiveness of its marketing activities. www.bpa2k11usindh.weebly.com

  29. www.bpa2k11usindh.weebly.com

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