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Jordan’s Keys to Marketing Magic

Jordan’s Keys to Marketing Magic. Creativity Rules. Ignore everything your professors taught you (well, almost everything…). Sources of Ideas Literature Travel Comedians. Sell Drugs. Don’t Do Drugs (The best advertising is no advertising). Don’t Invest in Fads. Americanize the Exotic.

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Jordan’s Keys to Marketing Magic

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  1. Jordan’s Keys to Marketing Magic

  2. Creativity Rules

  3. Ignore everything your professors taught you (well, almost everything…) • Sources of Ideas • Literature • Travel • Comedians

  4. Sell Drugs

  5. Don’t Do Drugs(The best advertising is no advertising)

  6. Don’t Invest in Fads

  7. Americanize the Exotic

  8. Segmentation is ultimately a stupid idea

  9. Practice Contrarian Marketing

  10. Sell people what they can never really have

  11. Know when to STEAL

  12. Never neglect the social aspects of your product

  13. Reinvent your customers – not yourself

  14. Self-competition is the best competition

  15. Tell consumers what they need

  16. Practice Fusion Marketing

  17. Don’t “beat dead horses” (i.e. dead brands)

  18. Sell the tools to “mine the gold” instead of the gold itself

  19. Open a “bar” (let your customers do the work…)

  20. Be the Joneses (don’t keep up with the Joneses)

  21. Don’t wait for “acceptance”

  22. Always cast a wider net

  23. Love life… But also be a hater…

  24. Dream Big!

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