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MOLSON. HELMET SHAMPOO. PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK. MOLSONS VISION. MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE FOLLOWING OBJECTIVES: GROW OPERATING PROFIT GROW MARKET SHARE GROW VOLUME ORGANIZATIONAL RENEWAL

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MOLSON

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Molson

MOLSON

HELMET SHAMPOO

PRESENTED BY

TINA SHARP

XUE YANG

JASON ZRINSCAK


Molson

MOLSONS VISION

  • MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE FOLLOWING OBJECTIVES:

  • GROW OPERATING PROFIT

  • GROW MARKET SHARE

  • GROW VOLUME

  • ORGANIZATIONAL RENEWAL

  • IMPROVE QUALITY


Molson

I BET YOU DON’T KNOW

  • MOLSON WAS ESTABLISHED IN 1786 IN MONTREAL

  • CREATED NEW ERA OF BEER DRINKING DURING 90’s

  • MOLSON BRAND NAME IS KNOWN ACROSS CANADA

  • BEER INGREDIENTS ARE ACTUALLY HEALTHY FOR YOUR HAIR


Molson

BEER'S NATURAL INGREDIENTS GIVE HAIR BETTER SHINE BY COMBINING THE ALCOHOL AND YEAST TO CREATE TEXTURE, LUSTRE AND ALOW FOR BETTER MANAGEABILITY.


Molson

MOLSONS BEER HAS HIGH ACIDITY LEVEL WHICH HELPS TO REMOVE BUILD UP, AND CAN BE USED AS AN ALL IN ONE SHAMPOO & CONDITIONER


Molson

THE PH BALANCE IN BEER IS CLOSER TO HAIR ITSELF THUS BEING LESS DAMAGING THAN ALKALINE-LADEN SHAMPOOS.


Molson

ARE YOU KIDDING ME? LESS DAMAGING THAN ALKALINE-LADEN SHAMPOOS.

  • THIS SHAMPOO IS MADE FOR:

  • THE GUY WHO DOESN’T CARE FOR FLOWERS, STRAWBERRY, OR LILAC SCENTS

  • THE GUY WHO DOESN’T WANT TO WASTE TIME LOOKING FOR SHAMPOO

  • THE GUY WHO DOES CARE ABOUT HAIR QUALITY


Molson

THAT’S ALL LESS DAMAGING THAN ALKALINE-LADEN SHAMPOOS.

  • PRICING FOR OUR PRODUCT WILL BE VERY COMPETETIVE:

  • $3.95 PER 500ML BOTTLE (RETAIL)

  • LOW MACNUFACTURING COST DUE TO LARGE QUANITY OF BEER PRODUCTION



Molson

YOU’LL HEAR ABOUT IT… HEAD?

  • FREE SAMPLE

  • PRODUCT DEMONSTRATIONS (MALL/EVENTS)

  • ADS: TELEVISION/PRINT

  • BAR/PUBS WASHROOM AD

  • POP IN-STORE DISPLAYS

  • YOUR FRIENDS


Molson

WHERE CAN I GET IT? HEAD?

  • SUPER MARKETS (WALMART,SHOPPERS, DRUGSTORES)

  • ON LINE www.molson.com

  • BARBER SHOPS


Molson

LAST CALL HEAD?

  • OUR GOALS AND OBJECTIVES:

  • MOLSON IS INTRODUCING AN INNOVATIVE PRODUCT, A NEW TWIST ON CONSUMING YOUR BEER; SHAMPOO FOR THE NEW ERA, CREATING HEALTHIER HAIR FOR EVERYONE, AND A YOUNG COOL IMAGE THAT GOES ALONG WITH IT



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