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Presented To: Mam Ammara Presented By: Nadra Parveen Topic: Pricing-Adjustment Strategies

Presented To: Mam Ammara Presented By: Nadra Parveen Topic: Pricing-Adjustment Strategies. Price-Adjustment Strategies. 1.Discount and Allowance Pricing 2.Segmented Pricing 3.Phychological Pricing 4.Promotional Pricing 5.Geographical Pricing 6.Dynamical Pricing

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Presented To: Mam Ammara Presented By: Nadra Parveen Topic: Pricing-Adjustment Strategies

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  1. Presented To:MamAmmaraPresented By:NadraParveenTopic: Pricing-Adjustment Strategies

  2. Price-Adjustment Strategies • 1.Discount and Allowance Pricing • 2.Segmented Pricing • 3.Phychological Pricing • 4.Promotional Pricing • 5.Geographical Pricing • 6.Dynamical Pricing • 7.International Pricing

  3. Discount and Allowance Pricing • Discount: A straight reduction in price on purchases during a stated period of time. Some forms of discount. 1.Cash discount 2.Quantity discount 3.Functional discount 4.Seasonal discount

  4. Allowance: Allowance is another form of reduction from the list price. Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturers products in some way.

  5. Segmented Pricing: Selling a product or service at two or more prices , where the difference in prices is not based on differences in cost. Segmented prices takes several forms. Under customer segment pricing, different customers pay different prices for the same product or services.

  6. Psychological Pricing • A pricing approach that consider the psychology of prices and not simply the economics the price is used to say something about the product. • Reference price: Price that buyers carry in their minds and refer to when they look at a given product.

  7. Geographical pricing Setting prices for customers located in different parts of the country or world. • 1.FOB-origin pricing: • 2.Uniform-delivered pricing • 3.Zone pricing • 4.Basing-point pricing • 5.Freight-absorption pricing

  8. Promotional Pricing Temporarily pricing products the list price, and sometimes even below cost, to increase short-run sales. Promotional pricing takes several forms . Supermarkets and department stores will price a few products loss leaders to attract customers to the store in the hope that they will buy other items at normal markups.

  9. Dynamic Pricing Adjusting Prices continually to meet the characteristics and needs of individual customers and situations. International Pricing:

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