Radio
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

Radio PowerPoint PPT Presentation


  • 95 Views
  • Uploaded on
  • Presentation posted in: General

Radio. Chapter 7. Functions. Motivation- Advertising Surveillance- Radio is everywhere U.S. households on average have 6.6 radio receivers News – More people receive their news from radio than from any other medium. (Commuters) Opinion Entertainment. Development.

Download Presentation

Radio

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Radio

Radio

Chapter 7

Thomas, Heitker, Reilly


Functions

Functions

  • Motivation- Advertising

  • Surveillance- Radio is everywhereU.S. households on average have 6.6 radio receivers

  • News – More people receive their news from radio than from any other medium. (Commuters)

  • Opinion

  • Entertainment

Thomas, Heitker, Reilly


Development

Development

  • Electromagnetic SpectrumRadio waves are “piggybacked” on energy waves.

  • First wireless transmission - Marconi (1895)

  • Audion tube - First voice transmission - De Forest (1906)

  • AM (amplitude modulation)

  • FM (frequency modulation) 1939

Thomas, Heitker, Reilly


Significant events in radio

Significant Events in Radio

  • 1906 First radio program - Fessenden

  • 1920 First licensed commercial radio - KDKA Pittsburgh

  • 1922 First Radio Commercial- New York City- WEAF

    • Real Estate -10 minute announcement

    • $50.00

    • Caused a revolution

Thomas, Heitker, Reilly


Significant events in radio1

Significant Events in Radio

  • 1927- FRC( Federal Radio Commission) established by Congress

  • 1930’s- FDR fireside chats

  • 1934- FCC ( federal communications commission) replaces FRC

  • 1967-Public Broadcasting Act

  • 1970- National Public Radio

Thomas, Heitker, Reilly


People in radio

People In Radio

  • David Sarnoff- 1912-telegraph operator updated America about Titanic tragedy

  • Gordon McLendon – Devised new programs for music

  • Edward Murrow– Famous reporter during WWII

  • Alan Freed – Pioneer rock ‘n’ roll DJ

  • Rush Limbaugh – Known on talk radio

Thomas, Heitker, Reilly


People in radio1

People In Radio

  • Dr. Laura – Radio therapist

  • Don Imus – shock jock

  • Howard Stern – shock jock

  • Edward Nobel – Started ABC

Thomas, Heitker, Reilly


Traditional networks

Traditional Networks

  • NBC – (1926) Linked stations coast to coast

  • CBS – (1927) led industry for 50 years

  • Mutual – (1934) Created by independent stations

  • ABC – (1943) ~168 stations

Thomas, Heitker, Reilly


Networks today

Networks Today

  • ABC

  • Westwood

  • Infinity

  • American Urban

Thomas, Heitker, Reilly


Regulations

Regulations

  • Federal Communications Commission

  • Criteria for awarding broadcast licenses: “public interest, convenience, and necessity”

  • Engineering Regulations

  • Ownership Regulations

Thomas, Heitker, Reilly


Content regulations

Content Regulations

  • Unanswered personal attacks

  • Realistic alarming spoofs

  • Exclusive forum for licensee

  • Dirty words

Thomas, Heitker, Reilly


Future of radio

Future of Radio

  • Digital Radio

  • Web Radio

  • National Radio

  • Satellite Radio

  • Decline Of Radio

  • Demassification

    • Targeting a specific audience

Thomas, Heitker, Reilly


Online radio

Online Radio

  • www.msn.comclick on music and radio section

Thomas, Heitker, Reilly


  • Login