Where there s a helpful smile in every aisle
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Where There’s a Helpful Smile in Every Aisle! PowerPoint PPT Presentation


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Where There’s a Helpful Smile in Every Aisle!. Direct Competitor’s. Hy-vee’s direct competitor's are Wal-Mart Dillon’s. Target Marketing & Positioning. Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.

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Where There’s a Helpful Smile in Every Aisle!

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Where There’s a Helpful Smile in Every Aisle!


Direct Competitor’s

  • Hy-vee’s direct competitor's are

    • Wal-Mart

    • Dillon’s


Target Marketing & Positioning

  • Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.

  • Positioning-Hy-Vee has a uniform shirt everyone is required to wear with dress pants. They are always friendly and willing to help while keeping the store neat and stocked for the customers.


Strategy & Competitive Advantage

  • Strategy-Hy-Vee’s strategy is to have the best service in town, have the friendliest atmosphere, and competitive prices.

  • Competitive Advantage

    • Customer Loyalty

    • Convenient Location

    • Multi-Channel Retailing-Groceries can be ordered online and either picked up at the store or delivered to your home.


Retail Mix

  • Merchandise Variety-Hy-Vee offers a wide variety of merchandise for your every need.

  • Merchandise Assortment-Hy-Vee carries a wide variety of merchandise including baby products and Health Market (gluten free, non-dairy, ect.)

  • Pricing-Hy-Vee offers competitive pricing for this area.

  • Location-There is only one Hy-Vee located in this area which is conveniently located by the mall but there are more if you go to Topeka and the Kansas City area.


S.W.O.T.

  • Strengths

    • Online shopping

    • Competitive Pricing

    • Open 24/7 including holidays

  • Weaknesses

    • Higher prices on name brand items

  • Opportunities

    • Hy-Vee has the opportunity to open a gas station and/or wine and spirit as other Hy-Vee’s have done.

  • Threats

    • Wal-Mart is their biggest threat because of their low prices.


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