Where there s a helpful smile in every aisle
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Where There’s a Helpful Smile in Every Aisle! PowerPoint PPT Presentation


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Where There’s a Helpful Smile in Every Aisle!. Direct Competitor’s. Hy-vee’s direct competitor's are Wal-Mart Dillon’s. Target Marketing & Positioning. Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.

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Where There’s a Helpful Smile in Every Aisle!

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Where there s a helpful smile in every aisle

Where There’s a Helpful Smile in Every Aisle!


Direct competitor s

Direct Competitor’s

  • Hy-vee’s direct competitor's are

    • Wal-Mart

    • Dillon’s


Target marketing positioning

Target Marketing & Positioning

  • Target Marketing-Hy-Vee wants everyone to come shop with them. They do not target any one group.

  • Positioning-Hy-Vee has a uniform shirt everyone is required to wear with dress pants. They are always friendly and willing to help while keeping the store neat and stocked for the customers.


Strategy competitive advantage

Strategy & Competitive Advantage

  • Strategy-Hy-Vee’s strategy is to have the best service in town, have the friendliest atmosphere, and competitive prices.

  • Competitive Advantage

    • Customer Loyalty

    • Convenient Location

    • Multi-Channel Retailing-Groceries can be ordered online and either picked up at the store or delivered to your home.


Retail mix

Retail Mix

  • Merchandise Variety-Hy-Vee offers a wide variety of merchandise for your every need.

  • Merchandise Assortment-Hy-Vee carries a wide variety of merchandise including baby products and Health Market (gluten free, non-dairy, ect.)

  • Pricing-Hy-Vee offers competitive pricing for this area.

  • Location-There is only one Hy-Vee located in this area which is conveniently located by the mall but there are more if you go to Topeka and the Kansas City area.


S w o t

S.W.O.T.

  • Strengths

    • Online shopping

    • Competitive Pricing

    • Open 24/7 including holidays

  • Weaknesses

    • Higher prices on name brand items

  • Opportunities

    • Hy-Vee has the opportunity to open a gas station and/or wine and spirit as other Hy-Vee’s have done.

  • Threats

    • Wal-Mart is their biggest threat because of their low prices.


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